James Wirth is the Managing Director at Citation Labs, a leading enterprise link building agency known for providing high-quality, data-driven SEO and digital PR solutions. Under James' strategic leadership, Citation Labs has earned an outstanding reputation in the industry for innovative tactics, progressive use of AI, and trusted partnerships with major brands and agencies. With over 25 years of SEO experience, James is recognized for his deep expertise in measuring link impact, transparent client reporting, and contributing to the broader SEO community.

About the Episode

Link building has been declared dead countless times, but its role in SEO continues to evolve. Tyler Lane hosts James Wirth of Citation Labs to discuss which link-building practices still deliver results, why common authority metrics are often misunderstood, and how brands can evaluate links within their broader SEO strategy. They also explore how to overcome skepticism, demonstrate impact through reporting, and adapt link-building strategies for AI search and citations.