Book 12 of the Leadership Book Mastermind series is To Sell is Human by Daniel Pink.

From the bestselling author of Drive and A Whole New Mind, and teacher of the popular MasterClass on Sales and Persuasion, comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.

According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.

But dig deeper and a startling truth emerges:

Yes, one in nine Americans works in sales. But so do the other eight.

Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.

Watch ‌us‌ ‌on‌ ‌the‌ ‌weekly‌ ‌‌Empowered‌ ‌Living‌‌ ‌show‌ ‌at‌ ‌noon‌ ‌on‌ ‌Thursday or on YouTube.‌ ‌ ‌

We’re‌ ‌always‌ ‌looking‌ ‌for‌ ‌the‌ ‌story‌ ‌of‌ ‌Breaking‌ ‌Average‌ ‌from‌ ‌the‌ ‌communities‌ ‌that‌ ‌we‌ ‌serve‌ ‌that‌ ‌the‌ ‌world‌ ‌that‌ ‌our‌ ‌listeners‌ ‌are‌ ‌involved‌ ‌in.‌ ‌If‌ ‌you‌ ‌know‌ ‌of‌ ‌a‌ ‌leader‌ ‌out‌ ‌there‌ who‌ ‌is‌ ‌Breaking‌ ‌Average,‌ ‌in‌ ‌the‌ ‌way‌ ‌that‌ ‌they‌ ‌lead,‌ ‌the‌ ‌way‌ ‌that‌ ‌they‌ ‌serve‌ ‌their‌ communities,‌ ‌their‌ ‌organizations,‌ ‌the‌ ‌leaders‌ ‌around‌ ‌them,‌ ‌we'd‌ ‌love‌ ‌for‌ ‌you‌ ‌to‌ ‌go‌ ‌to‌ ‌https://www.breakingaverage.com/podcast‌‌ ‌ ‌let‌ ‌us‌ ‌know‌ ‌of‌ ‌a‌ ‌leader‌ ‌that‌ ‌you‌ ‌think‌ ‌we‌ ‌should‌ ‌talk‌ ‌to‌ ‌as‌ ‌well.‌ ‌

Purchase‌ ‌the‌ ‌Breaking‌ ‌Average‌ ‌book‌ ‌by‌ ‌clicking‌ ‌here:‌ ‌‌http://bit.ly/breakaverage‌ ‌Connect‌ ‌with‌ ‌your‌ ‌‌Breaking‌ ‌Average‌ ‌Crew‌:‌  ‌Paul‌ ‌Gustavson ‌&‌ ‌Rick‌ ‌A. Morris‌ ‌ ‌

Produced by Rick A. Morris with R2 Multimedia, LLC

Book 11 of the Leadership Book Mastermind series is Good to Great by Jim Collins.

The Challenge:

Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning.

But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

The Study:

For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?

Watch ‌us‌ ‌on‌ ‌the‌ ‌weekly‌ ‌‌Empowered‌ ‌Living‌‌ ‌show‌ ‌at‌ ‌noon‌ ‌on‌ ‌Thursday or on YouTube.‌ ‌ ‌

We’re‌ ‌always‌ ‌looking‌ ‌for‌ ‌the‌ ‌story‌ ‌of‌ ‌Breaking‌ ‌Average‌ ‌from‌ ‌the‌ ‌communities‌ ‌that‌ ‌we‌ ‌serve‌ ‌that‌ ‌the‌ ‌world‌ ‌that‌ ‌our‌ ‌listeners‌ ‌are‌ ‌involved‌ ‌in.‌ ‌If‌ ‌you‌ ‌know‌ ‌of‌ ‌a‌ ‌leader‌ ‌out‌ ‌there‌ who‌ ‌is‌ ‌Breaking‌ ‌Average,‌ ‌in‌ ‌the‌ ‌way‌ ‌that‌ ‌they‌ ‌lead,‌ ‌the‌ ‌way‌ ‌that‌ ‌they‌ ‌serve‌ ‌their‌ communities,‌ ‌their‌ ‌organizations,‌ ‌the‌ ‌leaders‌ ‌around‌ ‌them,‌ ‌we'd‌ ‌love‌ ‌for‌ ‌you‌ ‌to‌ ‌go‌ ‌to‌ ‌https://www.breakingaverage.com/podcast‌‌ ‌ ‌let‌ ‌us‌ ‌know‌ ‌of‌ ‌a‌ ‌leader‌ ‌that‌ ‌you‌ ‌think‌ ‌we‌ ‌should‌ ‌talk‌ ‌to‌ ‌as‌ ‌well.‌ ‌

Purchase‌ ‌the‌ ‌Breaking‌ ‌Average‌ ‌book‌ ‌by‌ ‌clicking‌ ‌here:‌ ‌‌http://bit.ly/breakaverage‌ ‌Connect‌ ‌with‌ ‌your‌ ‌‌Breaking‌ ‌Average‌ ‌Crew‌:‌  ‌Paul‌ ‌Gustavson ‌&‌ ‌Rick‌ ‌A. Morris‌ ‌ ‌

Produced by Rick A. Morris with R2 Multimedia, LLC

Book 10 of the Leadership Book Mastermind series is The Mentor Leader by Tony Dungy.

“Your only job is to help your players be better.” That single idea had a huge impact on Tony Dungy when he heard it from one of his earliest mentors, and it led him to develop the successful leadership style so admired by players and coaches throughout the NFL. Now, a storied career and a Super Bowl victory later, Tony Dungy is sharing his unique leadership philosophy with you. In The Mentor Leader, Tony reveals what propelled him to the top of his profession and shows how you can apply the same approach to virtually any area of your life. In the process, you’ll learn the seven keys of mentoring leadership―and why they’re so effective; why mentor leadership brings out the best in people; how a mentor leader recovers from mistakes and handles team discipline; and the secret to getting people to follow you and do their best for you without intimidation tactics. As a son, a football player, and a winning coach, Tony has always learned from others on his path to success. Now you can learn to succeed for your team, family, or organization while living out your values―by becoming a mentor leader.

Watch ‌us‌ ‌on‌ ‌the‌ ‌weekly‌ ‌‌Empowered‌ ‌Living‌‌ ‌show‌ ‌at‌ ‌noon‌ ‌on‌ ‌Thursday or on YouTube.‌ ‌ ‌

We’re‌ ‌always‌ ‌looking‌ ‌for‌ ‌the‌ ‌story‌ ‌of‌ ‌Breaking‌ ‌Average‌ ‌from‌ ‌the‌ ‌communities‌ ‌that‌ ‌we‌ ‌serve‌ ‌that‌ ‌the‌ ‌world‌ ‌that‌ ‌our‌ ‌listeners‌ ‌are‌ ‌involved‌ ‌in.‌ ‌If‌ ‌you‌ ‌know‌ ‌of‌ ‌a‌ ‌leader‌ ‌out‌ ‌there‌ who‌ ‌is‌ ‌Breaking‌ ‌Average,‌ ‌in‌ ‌the‌ ‌way‌ ‌that‌ ‌they‌ ‌lead,‌ ‌the‌ ‌way‌ ‌that‌ ‌they‌ ‌serve‌ ‌their‌ communities,‌ ‌their‌ ‌organizations,‌ ‌the‌ ‌leaders‌ ‌around‌ ‌them,‌ ‌we'd‌ ‌love‌ ‌for‌ ‌you‌ ‌to‌ ‌go‌ ‌to‌ ‌https://www.breakingaverage.com/podcast‌‌ ‌ ‌let‌ ‌us‌ ‌know‌ ‌of‌ ‌a‌ ‌leader‌ ‌that‌ ‌you‌ ‌think‌ ‌we‌ ‌should‌ ‌talk‌ ‌to‌ ‌as‌ ‌well.‌ ‌

Purchase‌ ‌the‌ ‌Breaking‌ ‌Average‌ ‌book‌ ‌by‌ ‌clicking‌ ‌here:‌ ‌‌http://bit.ly/breakaverage‌ ‌Connect‌ ‌with‌ ‌your‌ ‌‌Breaking‌ ‌Average‌ ‌Crew‌:‌  ‌Paul‌ ‌Gustavson ‌&‌ ‌Rick‌ ‌A. Morris‌ ‌ ‌

Produced by Rick A. Morris with R2 Multimedia, LLC

Book 9 of the Leadership Book Mastermind series is Outliers by Malcolm Gladwell.

In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different?

His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band.

Watch ‌us‌ ‌on‌ ‌the‌ ‌weekly‌ ‌‌Empowered‌ ‌Living‌‌ ‌show‌ ‌at‌ ‌noon‌ ‌on‌ ‌Thursday or on YouTube.‌ ‌ ‌

We’re‌ ‌always‌ ‌looking‌ ‌for‌ ‌the‌ ‌story‌ ‌of‌ ‌Breaking‌ ‌Average‌ ‌from‌ ‌the‌ ‌communities‌ ‌that‌ ‌we‌ ‌serve‌ ‌that‌ ‌the‌ ‌world‌ ‌that‌ ‌our‌ ‌listeners‌ ‌are‌ ‌involved‌ ‌in.‌ ‌If‌ ‌you‌ ‌know‌ ‌of‌ ‌a‌ ‌leader‌ ‌out‌ ‌there‌ who‌ ‌is‌ ‌Breaking‌ ‌Average,‌ ‌in‌ ‌the‌ ‌way‌ ‌that‌ ‌they‌ ‌lead,‌ ‌the‌ ‌way‌ ‌that‌ ‌they‌ ‌serve‌ ‌their‌ communities,‌ ‌their‌ ‌organizations,‌ ‌the‌ ‌leaders‌ ‌around‌ ‌them,‌ ‌we'd‌ ‌love‌ ‌for‌ ‌you‌ ‌to‌ ‌go‌ ‌to‌ ‌https://www.breakingaverage.com/podcast‌‌ ‌ ‌let‌ ‌us‌ ‌know‌ ‌of‌ ‌a‌ ‌leader‌ ‌that‌ ‌you‌ ‌think‌ ‌we‌ ‌should‌ ‌talk‌ ‌to‌ ‌as‌ ‌well.‌ ‌

Purchase‌ ‌the‌ ‌Breaking‌ ‌Average‌ ‌book‌ ‌by‌ ‌clicking‌ ‌here:‌ ‌‌http://bit.ly/breakaverage‌ ‌Connect‌ ‌with‌ ‌your‌ ‌‌Breaking‌ ‌Average‌ ‌Crew‌:‌ ‌Paul‌ ‌Gustavson ‌&‌ ‌Rick‌ ‌A. Morris‌ ‌ ‌

Produced by Rick A. Morris with R2 Multimedia, LLC

Book 8 of the Leadership Book Mastermind series is Leaders Eat Last by Simon Sinek.

Too many workplaces are driven by cynicism, paranoia, and self-interest. But the best ones foster trust and cooperation because their leaders build what Sinek calls a "Circle of Safety" that separates the security inside the team from the challenges outside.

Sinek illustrates his ideas with fascinating true stories that range from the military to big business, from government to investment banking.

Watch ‌us‌ ‌on‌ ‌the‌ ‌weekly‌ ‌‌Empowered‌ ‌Living‌‌ ‌show‌ ‌at‌ ‌noon‌ ‌on‌ ‌Thursday or on YouTube.‌ ‌ ‌

We’re‌ ‌always‌ ‌looking‌ ‌for‌ ‌the‌ ‌story‌ ‌of‌ ‌Breaking‌ ‌Average‌ ‌from‌ ‌the‌ ‌communities‌ ‌that‌ ‌we‌ ‌serve‌ ‌that‌ ‌the‌ ‌world‌ ‌that‌ ‌our‌ ‌listeners‌ ‌are‌ ‌involved‌ ‌in.‌ ‌If‌ ‌you‌ ‌know‌ ‌of‌ ‌a‌ ‌leader‌ ‌out‌ ‌there‌ who‌ ‌is‌ ‌Breaking‌ ‌Average,‌ ‌in‌ ‌the‌ ‌way‌ ‌that‌ ‌they‌ ‌lead,‌ ‌the‌ ‌way‌ ‌that‌ ‌they‌ ‌serve‌ ‌their‌ communities,‌ ‌their‌ ‌organizations,‌ ‌the‌ ‌leaders‌ ‌around‌ ‌them,‌ ‌we'd‌ ‌love‌ ‌for‌ ‌you‌ ‌to‌ ‌go‌ ‌to‌ ‌https://www.breakingaverage.com/podcast‌‌ ‌ ‌let‌ ‌us‌ ‌know‌ ‌of‌ ‌a‌ ‌leader‌ ‌that‌ ‌you‌ ‌think‌ ‌we‌ ‌should‌ ‌talk‌ ‌to‌ ‌as‌ ‌well.‌ ‌

Purchase‌ ‌the‌ ‌Breaking‌ ‌Average‌ ‌book‌ ‌by‌ ‌clicking‌ ‌here:‌ ‌‌http://bit.ly/breakaverage‌ ‌Connect‌ ‌with‌ ‌your‌ ‌‌Breaking‌ ‌Average‌ ‌Crew‌:‌ ‌Paul‌ ‌Gustavson ‌&‌ ‌Rick‌ ‌A. Morris‌ ‌ ‌

Produced by Rick A. Morris with R2 Multimedia, LLC

The charisma myth is the idea that charisma is a fundamental, inborn quality—you either have it (Bill Clinton, Steve Jobs, Oprah) or you don’t. But that’s simply not true, as Olivia Fox Cabane reveals. Charismatic behaviors can be learned and perfected by anyone.

Drawing on techniques she originally developed for Harvard and MIT, Cabane breaks charisma down into its components. Becoming more charismatic doesn’t mean transforming your fundamental personality. It’s about adopting a series of specific practices that fit in with the personality you already have.

The Charisma Myth shows you how to become more influential, more persuasive, and more inspiring.

Watch ‌us‌ ‌on‌ ‌the‌ ‌weekly‌ ‌‌Empowered‌ ‌Living‌‌ ‌show‌ ‌at‌ ‌noon‌ ‌on‌ ‌Thursday or on YouTube.‌ ‌ ‌

We’re‌ ‌always‌ ‌looking‌ ‌for‌ ‌the‌ ‌story‌ ‌of‌ ‌Breaking‌ ‌Average‌ ‌from‌ ‌the‌ ‌communities‌ ‌that‌ ‌we‌ ‌serve‌ ‌that‌ ‌the‌ ‌world‌ ‌that‌ ‌our‌ ‌listeners‌ ‌are‌ ‌involved‌ ‌in.‌ ‌If‌ ‌you‌ ‌know‌ ‌of‌ ‌a‌ ‌leader‌ ‌out‌ ‌there‌ who‌ ‌is‌ ‌Breaking‌ ‌Average,‌ ‌in‌ ‌the‌ ‌way‌ ‌that‌ ‌they‌ ‌lead,‌ ‌the‌ ‌way‌ ‌that‌ ‌they‌ ‌serve‌ ‌their‌ communities,‌ ‌their‌ ‌organizations,‌ ‌the‌ ‌leaders‌ ‌around‌ ‌them,‌ ‌we'd‌ ‌love‌ ‌for‌ ‌you‌ ‌to‌ ‌go‌ ‌to‌ ‌https://www.breakingaverage.com/podcast‌‌ ‌ ‌let‌ ‌us‌ ‌know‌ ‌of‌ ‌a‌ ‌leader‌ ‌that‌ ‌you‌ ‌think‌ ‌we‌ ‌should‌ ‌talk‌ ‌to‌ ‌as‌ ‌well.‌ ‌

Purchase‌ ‌the‌ ‌Breaking‌ ‌Average‌ ‌book‌ ‌by‌ ‌clicking‌ ‌here:‌ ‌‌http://bit.ly/breakaverage‌ ‌Connect‌ ‌with‌ ‌your‌ ‌‌Breaking‌ ‌Average‌ ‌Crew‌:‌  ‌Paul‌ ‌Gustavson ‌&‌ ‌Rick‌ ‌A. Morris‌ ‌ ‌

Produced by Rick A. Morris with R2 Multimedia, LLC

Book 6 of the Leadership Book Mastermind series is The 7 Habits of Highly Effective People by Stephen Covey.

One of the most inspiring and impactful books ever written, The 7 Habits of Highly Effective People has captivated readers for nearly three decades. It has transformed the lives of presidents and CEOs, educators and parents—millions of people of all ages and occupations. Now, this 30th anniversary edition of the timeless classic commemorates the wisdom of the 7 Habits with modern additions from Sean Covey.

Watch ‌us‌ ‌on‌ ‌the‌ ‌weekly‌ ‌‌Empowered‌ ‌Living‌‌ ‌show‌ ‌at‌ ‌noon‌ ‌on‌ ‌Thursday or on YouTube.‌ ‌ ‌

We’re‌ ‌always‌ ‌looking‌ ‌for‌ ‌the‌ ‌story‌ ‌of‌ ‌Breaking‌ ‌Average‌ ‌from‌ ‌the‌ ‌communities‌ ‌that‌ ‌we‌ ‌serve‌ ‌that‌ ‌the‌ ‌world‌ ‌that‌ ‌our‌ ‌listeners‌ ‌are‌ ‌involved‌ ‌in.‌ ‌If‌ ‌you‌ ‌know‌ ‌of‌ ‌a‌ ‌leader‌ ‌out‌ ‌there‌ who‌ ‌is‌ ‌Breaking‌ ‌Average,‌ ‌in‌ ‌the‌ ‌way‌ ‌that‌ ‌they‌ ‌lead,‌ ‌the‌ ‌way‌ ‌that‌ ‌they‌ ‌serve‌ ‌their‌ communities,‌ ‌their‌ ‌organizations,‌ ‌the‌ ‌leaders‌ ‌around‌ ‌them,‌ ‌we'd‌ ‌love‌ ‌for‌ ‌you‌ ‌to‌ ‌go‌ ‌to‌ ‌https://www.breakingaverage.com/podcast‌‌ ‌ ‌let‌ ‌us‌ ‌know‌ ‌of‌ ‌a‌ ‌leader‌ ‌that‌ ‌you‌ ‌think‌ ‌we‌ ‌should‌ ‌talk‌ ‌to‌ ‌as‌ ‌well.‌ ‌

Purchase‌ ‌the‌ ‌Breaking‌ ‌Average‌ ‌book‌ ‌by‌ ‌clicking‌ ‌here:‌ ‌‌http://bit.ly/breakaverage‌ ‌Connect‌ ‌with‌ ‌your‌ ‌‌Breaking‌ ‌Average‌ ‌Crew‌:‌ ‌Paul‌ ‌Gustavson ‌&‌ ‌Rick‌ ‌A. Morris‌ ‌ ‌

Produced by Rick A. Morris with R2 Multimedia, LLC

Book 5 of the Leadership Book Mastermind series is The Vision Driven Leader by Michael Hyatt.

In The Vision Driven Leader, New York Times bestselling author Michael Hyatt offers six tools for crafting an irresistible vision for your business, rallying your team around the vision, and distilling it into actionable plans that drive results. Based on Michael's 40 years of experience as an entrepreneur and executive, backed by insights from organizational science and psychology, and illustrated by case studies and stories from multiple industries, The Vision Driven Leader takes you step-by-step from why to what and then how. Your business will never be the same.

Watch ‌us‌ ‌on‌ ‌the‌ ‌weekly‌ ‌‌Empowered‌ ‌Living‌‌ ‌show‌ ‌at‌ ‌noon‌ ‌on‌ ‌Thursday or on YouTube.‌ ‌ ‌

We’re‌ ‌always‌ ‌looking‌ ‌for‌ ‌the‌ ‌story‌ ‌of‌ ‌Breaking‌ ‌Average‌ ‌from‌ ‌the‌ ‌communities‌ ‌that‌ ‌we‌ ‌serve‌ ‌that‌ ‌the‌ ‌world‌ ‌that‌ ‌our‌ ‌listeners‌ ‌are‌ ‌involved‌ ‌in.‌ ‌If‌ ‌you‌ ‌know‌ ‌of‌ ‌a‌ ‌leader‌ ‌out‌ ‌there‌ who‌ ‌is‌ ‌Breaking‌ ‌Average,‌ ‌in‌ ‌the‌ ‌way‌ ‌that‌ ‌they‌ ‌lead,‌ ‌the‌ ‌way‌ ‌that‌ ‌they‌ ‌serve‌ ‌their‌ communities,‌ ‌their‌ ‌organizations,‌ ‌the‌ ‌leaders‌ ‌around‌ ‌them,‌ ‌we'd‌ ‌love‌ ‌for‌ ‌you‌ ‌to‌ ‌go‌ ‌to‌ ‌https://www.breakingaverage.com/podcast‌‌ ‌ ‌let‌ ‌us‌ ‌know‌ ‌of‌ ‌a‌ ‌leader‌ ‌that‌ ‌you‌ ‌think‌ ‌we‌ ‌should‌ ‌talk‌ ‌to‌ ‌as‌ ‌well.‌ ‌

Purchase‌ ‌the‌ ‌Breaking‌ ‌Average‌ ‌book‌ ‌by‌ ‌clicking‌ ‌here:‌ ‌‌http://bit.ly/breakaverage‌ ‌Connect‌ ‌with‌ ‌your‌ ‌‌Breaking‌ ‌Average‌ ‌Crew‌:‌ ‌Paul‌ ‌Gustavson ‌&‌ ‌Rick‌ ‌A. Morris‌ ‌ ‌

Produced by Rick A. Morris with R2 Multimedia, LLC

Book 4 of the Leadership Book Mastermind series is High Performance Habits by Brendon Burchard.

After extensive original research and a decade as the world's highest-paid performance coach, Brendon Burchard finally reveals the most effective habits for reaching long-term success. Based on one of the largest surveys ever conducted on high performers, it turns out that just six habits move the needle the most in helping you succeed. Adopt these six habits and you win. Neglect them and life is a never-ending struggle.

Watch ‌us‌ ‌on‌ ‌the‌ ‌weekly‌ ‌‌Empowered‌ ‌Living‌‌ ‌show‌ ‌at‌ ‌noon‌ ‌on‌ ‌Thursday or on YouTube.‌ ‌ ‌

We all want to be high performing in every area of our lives. But how? Which habits can help you achieve long-term success and vibrant well-being no matter your age, career, strengths, or personality? To become a high performer, you must seek clarity, generate energy, raise necessity, increase productivity, develop influence, and demonstrate courage. This book is about the art and science of how to practice these proven habits.

We’re‌ ‌always‌ ‌looking‌ ‌for‌ ‌the‌ ‌story‌ ‌of‌ ‌Breaking‌ ‌Average‌ ‌from‌ ‌the‌ ‌communities‌ ‌that‌ ‌we‌ ‌serve‌ ‌that‌ ‌the‌ ‌world‌ ‌that‌ ‌our‌ ‌listeners‌ ‌are‌ ‌involved‌ ‌in.‌ ‌If‌ ‌you‌ ‌know‌ ‌of‌ ‌a‌ ‌leader‌ ‌out‌ ‌there‌ who‌ ‌is‌ ‌Breaking‌ ‌Average,‌ ‌in‌ ‌the‌ ‌way‌ ‌that‌ ‌they‌ ‌lead,‌ ‌the‌ ‌way‌ ‌that‌ ‌they‌ ‌serve‌ ‌their‌ communities,‌ ‌their‌ ‌organizations,‌ ‌the‌ ‌leaders‌ ‌around‌ ‌them,‌ ‌we'd‌ ‌love‌ ‌for‌ ‌you‌ ‌to‌ ‌go‌ ‌to‌ ‌https://www.breakingaverage.com/podcast‌‌ ‌ ‌let‌ ‌us‌ ‌know‌ ‌of‌ ‌a‌ ‌leader‌ ‌that‌ ‌you‌ ‌think‌ ‌we‌ ‌should‌ ‌talk‌ ‌to‌ ‌as‌ ‌well.‌ ‌

 ‌Purchase‌ ‌the‌ ‌Breaking‌ ‌Average‌ ‌book‌ ‌by‌ ‌clicking‌ ‌here:‌ ‌‌http://bit.ly/breakaverage‌ ‌Connect‌ ‌with‌ ‌your‌ ‌‌Breaking‌ ‌Average‌ ‌Crew‌:‌ ‌Paul‌ ‌Gustavson ‌&‌ ‌Rick‌ ‌A. Morris‌ ‌ ‌

Produced by Rick A. Morris with R2 Multimedia, LLC

Book 3 of the Leadership Book Mastermind series is Adversaries into Allies by Bob Burg. 

Faced with the task of persuading someone to do what we want, most of us expect, and often encounter, resistance. We see the other person as an adversary and often resort to coercion or manipulation in order to get our way. But while this approach might at times bring us short-term results, it leaves people with a bad feeling about themselves and about us. At that point, our relationship with the person is weakened and our influence dramatically decreased.

There is a better way.

Drawing on his own experiences and the stories of other influential people, Burg offers five simple principles of what he calls “ultimate influence”—the ability to win people to your side in a way that leaves everyone feeling great about the outcome…and about themselves!

Watch ‌us‌ ‌on‌ ‌the‌ ‌weekly‌ ‌‌Empowered‌ ‌Living‌‌ ‌show‌ ‌at‌ ‌noon‌ ‌on‌ ‌Thursday or on YouTube.‌ ‌ ‌

We’re‌ ‌always‌ ‌looking‌ ‌for‌ ‌the‌ ‌story‌ ‌of‌ ‌Breaking‌ ‌Average‌ ‌from‌ ‌the‌ ‌communities‌ ‌that‌ ‌we‌ ‌serve‌ ‌that‌ ‌the‌ ‌world‌ ‌that‌ ‌our‌ ‌listeners‌ ‌are‌ ‌involved‌ ‌in.‌ ‌If‌ ‌you‌ ‌know‌ ‌of‌ ‌a‌ ‌leader‌ ‌out‌ ‌there‌ who‌ ‌is‌ ‌Breaking‌ ‌Average,‌ ‌in‌ ‌the‌ ‌way‌ ‌that‌ ‌they‌ ‌lead,‌ ‌the‌ ‌way‌ ‌that‌ ‌they‌ ‌serve‌ ‌their‌ communities,‌ ‌their‌ ‌organizations,‌ ‌the‌ ‌leaders‌ ‌around‌ ‌them,‌ ‌we'd‌ ‌love‌ ‌for‌ ‌you‌ ‌to‌ ‌go‌ ‌to‌ ‌https://www.breakingaverage.com/podcast‌‌ ‌ ‌let‌ ‌us‌ ‌know‌ ‌of‌ ‌a‌ ‌leader‌ ‌that‌ ‌you‌ ‌think‌ ‌we‌ ‌should‌ ‌talk‌ ‌to‌ ‌as‌ ‌well.‌ ‌

 Purchase‌ ‌the‌ ‌Breaking‌ ‌Average‌ ‌book‌ ‌by‌ ‌clicking‌ ‌here:‌ ‌‌http://bit.ly/breakaverage‌ ‌Connect‌ ‌with‌ ‌your‌ ‌‌Breaking‌ ‌Average‌ ‌Crew‌:‌ ‌Paul‌ ‌Gustavson ‌&‌ ‌Rick‌ ‌A. Morris‌ ‌ ‌

Produced by Rick A. Morris with R2 Multimedia, LLC