What should you say when everything goes wrong? 

In this episode, we’re joined by Jeff Hahn, author of Breaking Bad News and one of the most experienced voices in crisis communication. With more than 30 years in reputation management, Jeff breaks down why crisis communication isn’t a “dark art,” but a learnable system. 

We explore: 

• Why most organizations fail before a crisis even begins
• The “3Ms” model: Message, Messenger, Method of Delivery
• Real-world energy-sector case studies, from Colonial Pipeline to Hurricane Beryl
• The biggest misconceptions leaders have when the pressure is on

Jeff also shares what participants can expect from his upcoming session at CHARGE North America in San Antonio and why preparing for the worst can actually be fun.

🎧 Listen now!