The energy sector is moving faster than ever, but are its brands bold enough to keep up? 

In this episode, we sit down with brand experts, Nick Cooper Global VP, Strategy & Innovation and Teemu Suviala, Global Chief Creative Officer from Landor to explore: 

• Why most energy brands still follow instead of lead
• The power of Relevant Differentiation — and how to achieve it
• How the BrandAsset® Score (BAS) quantifies brand strength
• Lessons from Cepsa’s transformation and the “Newco” strategy
• How to move from reacting to shaping the narrative

Whether you're in marketing, strategy, or leadership, this is essential listening for anyone navigating the future of energy branding.
 

Marketing teams in the energy sector are often stretched thin—divided across priorities, platforms, and departments. But what if the secret to greater brand impact isn’t more budget, but better alignment?

In this episode of the CHARGE podcast, we sit down with Jacob Lundy, a clean energy marketer with over a decade of experience, to explore how Thought Leader Ads on LinkedIn are bridging the gap between creative and technical teams—turning fragmented marketing into unified momentum.

We unpack:

• Why most marketing teams struggle with internal alignment
• How Thought Leader Ads are different from traditional B2B campaigns
• What it takes to become a true energy thought leader
• The content formats that actually move the needle
• Common mistakes companies make when trying to humanize their brand

Whether you’re a CMO, content creator, or growth strategist in energy, this episode offers practical insights on building credibility, boosting performance, and using thought leadership to lead—not just advertise.

Nuclear energy is making a comeback—but how did it go from a global controversy to a clean energy contender?

In this thought-provoking virtual conversation, Charles Oppenheimer joins Fridrik Larsen, Founder of CHARGE, to explore how nuclear is being rebranded as a critical solution for a sustainable future.

Watch here: https://lnkd.in/detxaxcR

Together, they unpack:

The cultural shift in how nuclear is perceived
Why storytelling, trust, and timing matter
Strategies to transform skepticism into support

A must-watch for energy professionals, communicators, and future-focused thinkers!

In this episode, we’re joined by Rob Cantrell, CEO of Atlantic Energy, and Dr. Fridrik Larsen, Founder of CHARGE, for a candid conversation on what unfolded at CHARGE North America. Together, they unpack the event’s biggest moments—from breakthrough ideas in brand leadership to the offstage conversations that left a lasting impact.

Tune in as they explore how trust, transparency, and bold branding are shaping the future of energy—and why CHARGE remains a critical platform for driving the industry forward.

Whether you were in the room or following from afar, this episode offers insights, reflections, and inspiration straight from two energy leaders at the heart of it all.

In this episode, we are joined by KC Boyce, Vice President in Escalent’s Automotive & Mobility and Energy Industry practices, and Pam Cooper, Vice President in Escalent’s Energy division. Together, they dive into the evolving e-mobility ecosystem - unpacking the unique role utilities can play in shaping EV adoption, advancing infrastructure, and managing grid demand.

During this episode we discuss:

• Why the EV landscape is still in an “early momentum” phase
• Challenges around infrastructure, from charging plug types to provider networks
• How utilities can shift from passive observers to active enablers without being seen as biased
• A critical look at consumer education, utility visibility, and the energy–mobility convergence
• How utilities can become trusted educators in the EV transition

Listen now to understand how utilities can shift from supporting players to central figures in the electrification of transport.

As the energy sector undergoes digital transformation, utilities are not only improving customer experiences—they’re also becoming more exposed to increasingly sophisticated forms of fraud. In this episode, we’re joined by EIQdigital, a leading provider of AI-powered solutions for energy companies, to explore how artificial intelligence is shaping the industry's future.

Host Natalie Bacon sits down with three members of the EIQdigital team:

• Dan Sullivan, President and CEO
• David Chang, Chief Product Officer
• Isadora Matos, Marketing Manager

Together, they unpack:

• Why digital fraud poses an existential threat to retail energy
• How EIQdigital's AI solutions identify and prevent fraudulent enrollments
• The role of data and personalization in transforming the customer journey
• Real-world examples of success and innovation in fraud detection and customer engagement

From real-time usage insights to smarter plan recommendations and 24/7 AI-driven customer service, this episode dives deep into the transformative power of AI in the energy industry.

Tune in to learn how utilities can stay ahead of fraud while delivering customer-first experiences.

In this episode, we sit down with Jason Beck, a founding member of Zettawatts, to explore how the company is reshaping clean energy procurement for corporations. Jason walks us through how Zettawatts enables businesses, regardless of size, to make a tangible impact on the energy transition by facilitating access to new renewable energy projects and helping them meet their net-zero commitments.

This informative discussion covers:

-Decarbonizing the Supply Chain: How Zettawatts helps corporations engage their suppliers in renewable energy purchasing to reduce Scope 3 emissions.
-Introducing ARECs: Why Additionality RECs are a game-changer for companies looking to support new clean energy capacity without navigating complex PPAs.
-Simplifying Renewable Procurement: Making clean energy accessible for companies of all sizes through tailored tools and aggregated solutions.
-Avoiding Greenwashing: How Zettawatts ensures transparency and credibility by preventing double-counting and offering detailed impact reporting.
-Driving Real Impact: How one top 10 U.S. company is leveraging Zettawatt’s approach to unlock tens of millions of megawatt-hours in renewable energy demand.

Whether you're working in sustainability, energy, or corporate strategy, this episode offers valuable insights into how innovative procurement models like those from Zettawatts are helping businesses take real, measurable action on climate. 

We’re back with a new podcast episode featuring Michael Boumendil, President & Chief Creative Officer of Sixième Son, as he explores the transformative role of sonic branding in shaping brand identity. With years of experience pioneering sound design for global brands, Michael shares how businesses, especially in the energy sector, can use audio to forge connections, build recognition, and stand out in a competitive market.

In this engaging discussion, they cover:

• The Power of Sonic Branding: How sound influences perception and enhances brand identity.
• Emotional Connection: Why audio elements create deeper and more lasting brand recognition.
• Applications in the Energy Sector: How energy companies can leverage sound to communicate their values and mission.
• Measuring Impact: Real-world examples showcasing the effectiveness of sonic branding strategies.

Whether you're a marketer, brand strategist, or just curious about the intersection of sound and branding, this episode is a must-listen!

We are back with a new podcast episode where we sit down with , William Brent, Chief Marketing Officer at Husk Power, as he shares his expertise on the transformative role of decentralized renewable energy in accelerating energy access and sustainability. As a leader in the global energy transition, William provides valuable insights into the opportunities and challenges shaping the future of microgrids and clean energy solutions in emerging markets.

In this informative discussion, they cover:

• Scaling Microgrids: How Husk Power Systems is pioneering renewable energy solutions to bring reliable electricity to off-grid communities.
• Impact-Driven Innovation: The role of decentralized energy in economic development and climate resilience.
• Investment and Growth: The drivers behind mini-grid expansion in underserved regions and the evolution of funding models.
• Policy and Market Trends: How regulatory frameworks and public-private partnerships are shaping the future of distributed energy.
• Branding for Change: The importance of strategic communication in advancing energy transformation.

This episode is a must-listen for anyone interested in the intersection of branding, energy, and sustainability.

In this new podcast episode, Daniel Kitwa, Director of Energy Access Finance at Greenmax Capital Group, shares insights from the frontlines of off-grid energy development across Sub-Saharan Africa. As a nominee for Charge's 2024 Rising Star in Energy Award, Daniel brings valuable perspective on the evolution of energy access solutions in developing markets.

In this informative discussion, they cover:

• Market Evolution: How first-generation pay-as-you-go solar companies are diversifying into new markets and business models.
• Mini-Grid Innovation: The growth of rural electrification projects, particularly in refugee camps and emerging markets like DRC.
• Financing Solutions: Greenmax Capital's approach to blending commercial and developmental funding to support energy access.
• Community Engagement: How successful companies embed themselves in local communities and build long-term relationships.
• Success Stories: Case studies including Ewaka's e-mobility solutions in Kenya and Renovia's refugee settlement electrification projects.
• Risk Mitigation: Strategies for attracting investment to African energy markets while managing real and perceived risks.
• Shared Benefits: Emerging trends in community involvement, from carbon credit sharing to circular economy approaches.
• Industry Communication: The importance of better storytelling and brand building in the energy access sector.

This episode provides valuable insights for anyone interested in the intersection of sustainable energy access, community development, and innovative financing in emerging markets.