CHARGE - Powering Energy Brands

In this episode, we’re joined by Dr. Thomas Hillig, Founder and Managing Director of THEnergy ,a leading consultancy helping companies innovate and navigate new business models in the energy sector.

Thomas is one of the most influential voices on LinkedIn, where his daily insights shape the conversation on the energy transition. With a background in engineering, strategy, and consulting, he brings clarity and candor to a complex industry.

We talk about “content over beauty” what that means for energy brands trying to engage audiences in a technical field, and how credibility, consistency, and authenticity beat polished campaigns every time.

Tune in as we explore:

• What makes content resonate in the energy sector
• The biggest mistakes companies make in influencer marketing
• How to measure impact and trust, not just reach
• Why influencers can play a real role in accelerating the energy transition

What if the future of energy looked different, because we chose differently today?

In this episode, we sit down with Caroline Kamerbeek, Vice President of Marketing, Communications and Public Affairs for Energy Systems at DNV, to explore the vision behind The Great Transition a short film that imagines a world where bold decisions shaped a better tomorrow. Viewed here: https://www.dnv.com/energy-transition/the-great-transition-about-the-films/

We discuss:

• Why DNV chose a film over a report or campaign.
• The pivotal choices that will define the next 25 years.
• How collaboration (or the lack of it) will make or break progress.
• The single message Caroline hopes every viewer takes away.

 Listen in to discover how storytelling can reframe the energy transition  and why the decisions made today will define the leaders of tomorrow. 

Batteries are at the center of the clean energy race, yet the companies making them often struggle with public recognition leaving the sector wide open for disruption.

In this episode, we speak with Keith Hoge, a true insider in the battery world. With a background in mechanical engineering, technical sales, and global marketing leadership at iM3NY, Keith brings firsthand experience from inside a battery cell startup.

We dive into:

• Why branding matters even in B2B industries like batteries.
• The balancing act startups face between cutting-edge technology, cost pressures, and building reputation.
• Real-world challenges when lack of brand recognition stands in the way of customers, funding, or partnerships.
• Whether battery makers could create their own “Intel Inside” moment.
• What it would take to see a household battery brand emerge in the future.

Tune in for an inside look at how the unseen component of our clean energy future could become one of its most powerful brands.

 From electric vehicles to home backup systems, batteries are at the heart of the energy transition. Yet while many companies focus on technology, most are missing a key competitive advantage: branding. 

In this episode, Chet Parsons, Consultant for WCPFour and Geoffrey Abraham, Creative Director, Self Brand Studio, discuss why a strong brand matters just as much as innovation and how it can shape the success of battery companies in a rapidly evolving energy landscape.

Do you agree that branding matters just as much as the product itself, or do you see it differently?

The energy sector is moving faster than ever, but are its brands bold enough to keep up? 

In this episode, we sit down with brand experts, Nick Cooper Global VP, Strategy & Innovation and Teemu Suviala, Global Chief Creative Officer from Landor to explore: 

• Why most energy brands still follow instead of lead
• The power of Relevant Differentiation — and how to achieve it
• How the BrandAsset® Score (BAS) quantifies brand strength
• Lessons from Cepsa’s transformation and the “Newco” strategy
• How to move from reacting to shaping the narrative

Whether you're in marketing, strategy, or leadership, this is essential listening for anyone navigating the future of energy branding.
 

Marketing teams in the energy sector are often stretched thin—divided across priorities, platforms, and departments. But what if the secret to greater brand impact isn’t more budget, but better alignment?

In this episode of the CHARGE podcast, we sit down with Jacob Lundy, a clean energy marketer with over a decade of experience, to explore how Thought Leader Ads on LinkedIn are bridging the gap between creative and technical teams—turning fragmented marketing into unified momentum.

We unpack:

• Why most marketing teams struggle with internal alignment
• How Thought Leader Ads are different from traditional B2B campaigns
• What it takes to become a true energy thought leader
• The content formats that actually move the needle
• Common mistakes companies make when trying to humanize their brand

Whether you’re a CMO, content creator, or growth strategist in energy, this episode offers practical insights on building credibility, boosting performance, and using thought leadership to lead—not just advertise.

Nuclear energy is making a comeback—but how did it go from a global controversy to a clean energy contender?

In this thought-provoking virtual conversation, Charles Oppenheimer joins Fridrik Larsen, Founder of CHARGE, to explore how nuclear is being rebranded as a critical solution for a sustainable future.

Watch here: https://lnkd.in/detxaxcR

Together, they unpack:

The cultural shift in how nuclear is perceived
Why storytelling, trust, and timing matter
Strategies to transform skepticism into support

A must-watch for energy professionals, communicators, and future-focused thinkers!

In this episode, we’re joined by Rob Cantrell, CEO of Atlantic Energy, and Dr. Fridrik Larsen, Founder of CHARGE, for a candid conversation on what unfolded at CHARGE North America. Together, they unpack the event’s biggest moments—from breakthrough ideas in brand leadership to the offstage conversations that left a lasting impact.

Tune in as they explore how trust, transparency, and bold branding are shaping the future of energy—and why CHARGE remains a critical platform for driving the industry forward.

Whether you were in the room or following from afar, this episode offers insights, reflections, and inspiration straight from two energy leaders at the heart of it all.

In this episode, we are joined by KC Boyce, Vice President in Escalent’s Automotive & Mobility and Energy Industry practices, and Pam Cooper, Vice President in Escalent’s Energy division. Together, they dive into the evolving e-mobility ecosystem - unpacking the unique role utilities can play in shaping EV adoption, advancing infrastructure, and managing grid demand.

During this episode we discuss:

• Why the EV landscape is still in an “early momentum” phase
• Challenges around infrastructure, from charging plug types to provider networks
• How utilities can shift from passive observers to active enablers without being seen as biased
• A critical look at consumer education, utility visibility, and the energy–mobility convergence
• How utilities can become trusted educators in the EV transition

Listen now to understand how utilities can shift from supporting players to central figures in the electrification of transport.

As the energy sector undergoes digital transformation, utilities are not only improving customer experiences—they’re also becoming more exposed to increasingly sophisticated forms of fraud. In this episode, we’re joined by EIQdigital, a leading provider of AI-powered solutions for energy companies, to explore how artificial intelligence is shaping the industry's future.

Host Natalie Bacon sits down with three members of the EIQdigital team:

• Dan Sullivan, President and CEO
• David Chang, Chief Product Officer
• Isadora Matos, Marketing Manager

Together, they unpack:

• Why digital fraud poses an existential threat to retail energy
• How EIQdigital's AI solutions identify and prevent fraudulent enrollments
• The role of data and personalization in transforming the customer journey
• Real-world examples of success and innovation in fraud detection and customer engagement

From real-time usage insights to smarter plan recommendations and 24/7 AI-driven customer service, this episode dives deep into the transformative power of AI in the energy industry.

Tune in to learn how utilities can stay ahead of fraud while delivering customer-first experiences.