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De-Risk to Dare: How Energy Brands Can Lead, Not Follow. A Conversation with Landor
The energy sector is moving faster than ever, but are its brands bold enough to keep up?
In this episode, we sit down with brand experts, Nick Cooper Global VP, Strategy & Innovation and Teemu Suviala, Global Chief Creative Officer from Landor to explore:
- Why most energy brands still follow instead of lead
- The power of Relevant Differentiation — and how to achieve it
- How the BrandAsset® Score (BAS) quantifies brand strength
- Lessons from Cepsa’s transformation and the “Newco” strategy
- How to move from reacting to shaping the narrative
Whether you're in marketing, strategy, or leadership, this is essential listening for anyone navigating the future of energy branding.
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By CHARGE Events
The energy sector is moving faster than ever, but are its brands bold enough to keep up?
In this episode, we sit down with brand experts, Nick Cooper Global VP, Strategy & Innovation and Teemu Suviala, Global Chief Creative Officer from Landor to explore:
- Why most energy brands still follow instead of lead
- The power of Relevant Differentiation — and how to achieve it
- How the BrandAsset® Score (BAS) quantifies brand strength
- Lessons from Cepsa’s transformation and the “Newco” strategy
- How to move from reacting to shaping the narrative
Whether you're in marketing, strategy, or leadership, this is essential listening for anyone navigating the future of energy branding.