In this episode, we’re joined by Dr. Thomas Hillig, Founder and Managing Director of THEnergy ,a leading consultancy helping companies innovate and navigate new business models in the energy sector.

Thomas is one of the most influential voices on LinkedIn, where his daily insights shape the conversation on the energy transition. With a background in engineering, strategy, and consulting, he brings clarity and candor to a complex industry.

We talk about “content over beauty” what that means for energy brands trying to engage audiences in a technical field, and how credibility, consistency, and authenticity beat polished campaigns every time.

Tune in as we explore:

• What makes content resonate in the energy sector
• The biggest mistakes companies make in influencer marketing
• How to measure impact and trust, not just reach
• Why influencers can play a real role in accelerating the energy transition