CHARGE - Powering Energy Brands

In this episode, host Dr. Fridrik Larsen welcomes Daan Remarque, a behavioral psychologist and seasoned brand and communications strategy consultant with over 20 years of experience. Daan is also the author of Het Jojo Effect, a book focused on personal behavior change, and a climate optimist contributing to the financial newspaper FD.

Together, they tackle the pressing question:  "How can we effectively communicate the energy transition amidst competing global crises?" 

Daan shares insights on:

- The challenge of negative news: Understanding why bad news dominates headlines and how that impacts climate communication.
- Balancing narratives: The importance of telling positive stories about climate action versus highlighting the risks of inaction.
- Audience engagement: Strategies for speaking the language of the majority to foster broader public support for climate initiatives.
- Changing perceptions: Exploring whether it is possible to shift beliefs about climate change and the energy transition.

Join Fridrik and Daan as they delve into these crucial discussions, aiming to inspire actionable solutions for communicating climate action effectively in today’s complex media landscape. Tune in to gain valuable perspectives on how we can all contribute to a sustainable future.

In this episode, we have the pleasure of speaking with Sherry Kennedy, Director of Communications for Sustainable Energy for All (SEforALL). 

With a passion for sustainable development and combating climate change, Sherry shares her expertise on the role of communications in the fight against energy poverty and promoting energy justice in underserved regions, particularly in the Global South.
Host Natalie Bacon and Sherry Kennedy explore:

• What energy poverty is and how it affects over 685 million people globally
• The concept of energy justice and its importance in achieving equitable energy access
• The impact of energy access on healthcare, education, and economic development
• How organizations like Coco Networks are creating consumer-first solutions for clean cooking in East Africa and India
• The role of effective communications in mobilizing stakeholders and accelerating energy transitions

Tune in with Natalie as she and Sherry delve into these critical topics and more. Stay informed and inspired as we work toward a just and sustainable energy future.

Strategical options to improve Customer Excellence

 In this episode we have the pleasure of speaking with Khaled Popal, Senior Managing Partner and Director of the Energy Industry for DXC Europe and the UK & Ireland regions. With more than 20 years of expertise in technology leadership and digital innovation within the energy and utilities sectors, Khaled provides a deep dive into the future of energy and the pivotal role of customer excellence in shaping industry transformation.

Host, Natalie Bacon and Khaled Popal explore:

• The evolution of customer excellence in the energy and utilities sector
• How enhancing customer experience impacts energy companies and utilities
• Effective strategies for securing internal buy-in for customer service technology investments
• Which energy companies are leading the charge and the influence of challenger brands
• The role of emerging data technologies in driving a robust customer excellence strategy

Tune in with Natalie as she and Khaled delve into these essential topics and more. Stay informed and inspired as we advance towards a transformative energy future.

In this episode of the Energy Gamechanger series, we are thrilled to welcome Caroline Kamerbeek from DNV. 

As the Vice President of Marketing, Communications, and Public Affairs for Energy Systems at DNV, Caroline is a long-time ally of CHARGE and a key initiator behind the Energy Gamechanger Initiative.

Join us as Caroline shares her insights on building a safe and sustainable future through professional marketing and communications. She passionately believes in the power of our profession to significantly accelerate the energy transition.

Together with our host, Dr Fridrik Larsen, Founder of CHARGE, Caroline delves into:

• The current state of the energy industry
• The biggest challenges and how we can overcome them
• The pivotal role of marketing and communication professionals in expediting the energy transition
• The importance of creating a positive image and mobilizing support for the energy sector

Tune in to hear Caroline's expert views on how we can all contribute to making the energy transition a reality and be inspired to become an Energy Gamechanger yourself!

Are you forgetting about the existence of your customer? 👀
Fridrik Larsen PhD founded CHARGE to open up the conversation about the importance of having proper communications within the energy space.

Listen to his Brand Couch interview with Robert D. B. Leinders-Krog from The Brand Project here.