In this episode, Jared sits down with Drew Alexander Ford, also known as That Viola Kid, a violist and content creator reshaping the boundaries of classical music. Drew shares his journey from Juilliard to freelancing on major movie soundtracks like Avatar: Way of Water and recording with legends like John Legend and Hozier. Discover how he founded his hip-hop string quartet, Whole Soul, and why building a personal brand is essential for modern musicians. Drew offers actionable insights on leveraging social media, diversifying income, and creating opportunities in a competitive industry.