Breaking Bread

Through his career, Nick Green has experienced the startup world from both sides of the table: first as an operator helping fast-growing businesses scale, and now as an investor backing early-stage founders. Having helped build fast-growth businesses like Deliveroo, Zebra Fuel, and Weezy, he knows firsthand what it takes to grow a company from nothing, and what pitfalls to avoid. As an angel investor, he now reviews thousands of pitch decks and backs early-stage founders with the potential to scale. In this episode, we go behind the scenes with Nick to explore how investors think and what really makes a business investable. He shares how to craft a pitch that stands out, how to approach investors effectively, and the common mistakes that can kill a deal before it even starts. From early-stage valuation to building lasting relationships with investors, Nick’s insights are a masterclass for founders looking to raise capital with confidence and clarity.

What makes an investor say yes? Nick Green knows exactly what investors look for — because he’s been on both sides. From scaling Deliveroo, Zebra Fuel and Weezy to backing early-stage founders as an angel investor, he has reviewed thousands of pitch decks and knows what truly makes a business investable. A must-listen for founders preparing to raise capital.

Few people see as much of the UK food industry as Lucy Silver. Over 20 years across Tesco, Compleat Group, and now Ocado, she has navigated every twist and turn of supermarket buying, from spotting products that soar off shelves to recognising one that will flop. Lucy has built her career on understanding what works in retail, what founders often overlook, and how the buyer-supplier relationship truly functions. In this episode, Lucy brings us behind the scene of Ocado. She shares exactly what buyers are looking for, the mistakes that can get a brand rejected in an instant, and why face-to-face conversations remain the fastest way to get noticed. For any founder trying to get a food or drink product into supermarkets, Lucy’s insights are an essential guide to understanding the gatekeepers of the industry, and how to win them over.

Get ready for an inside look at the UK food industry from someone who has seen it all! Lucy Silver has spent over 20 years across Tesco, Compleat Group, and now Ocado; spotting the products that fly, the ones that fail, and the founders who truly understand retail. If you are a food or drink founder aiming for supermarket shelves, Lucy’s insights are the playbook you have been waiting for.

Get ready for the Breaking Bread podcast! Hosted by Jason Gibb, co-founder of Bread & Jam, and powered by Harmonic. Together, we'll lift the lid on what it really takes to build a successful food or drink brand. Expect raw founder stories, insider insights, and the honest conversations the industry usually avoids. First episode dropping soon - subscribe now!