In Episode 76 of 40 & Fighting, we dive into the business side of the two biggest grappling events in the game: ADCC and the Craig Jones Invitational (CJI). How do these tournaments generate revenue? What are their major expenses? And how do their financial strategies compare? Join us as we analyze the money behind the mats, discussing sponsorships, ticket sales, fighter payouts, and event production. Of course, we keep it fun with our usual banter and laughs along the way! If you're a fan of Jiu-Jitsu and ever wondered about the economics of the sport, this episode is for you. Don't forget to like, comment, and subscribe for more behind-the-scenes insights into the BJJ world! Save your feet mat burn: https://amzn.to/3uLkJjh Blath Path Gear: https://theblkpath.com/ IG: John: https://www.instagram.com/ghostninjasd Anthony: https://www.instagram.com/beardrolls 40ANDFIGHITNG: https://www.instagram.com/40andfighting_ TikTok: https://www.tiktok.com/@40andfighting