Takeaways

• Unified commerce connects backend systems with front-facing channels.
• Consumers expect a seamless shopping experience across all channels.
• Mobile apps are essential for loyalty and customer engagement.
• Unified commerce helps retailers meet customers wherever they are.
• Data integration is crucial for personalized customer experiences.
• Retailers must unify their channels to remain competitive.
• A clear strategy and roadmap are essential for successful unified commerce execution.
• Data quality and management are foundational to unified commerce success.
• Customer-centric approaches are vital for enhancing the shopping experience.
• Retailers must adapt to changing consumer expectations and preferences.
• Unified commerce is not optional; it is essential for retail survival.

Chapters

00:00 This Week in Research: New Reports and Data

02:05 Understanding Unified Commerce

04:58 Consumer Behavior and Channel Integration

05:30 The Role of Mobile Apps and Social Commerce

06:32 Commerce Infrastructure Solutions

12:15 Customer Experience and Engagement Solutions

18:05 Shopper Data Integration Solutions

25:12 Sales and Operations Solutions

27:09 Unified Commerce: The Backbone of Retail Operations

29:51 Supply Chain and Inventory Management: Ensuring Availability

36:47 Challenges in Implementing Unified Commerce

47:06 Strategies for Executing Unified Commerce

53:43 The Future of Unified Commerce: Adapting to Change

Discover technology companies globally that provide unified commerce solutions with the Retail-Tech Landscape: Unified Commerce from Coresight Research.