In this episode, co-hosts Paul, Kimber, and Jeff are tackling the topic of FUD—fear, uncertainty, and dread—and how it shows up in the technology industry and beyond.

Join us as Jeff explains why FUD is an all-too-common sales tactic, Kimber breaks down how marketers use urgency and fear to rush decisions, and Paul explores how building real relationships with clients can help businesses avoid scare tactics altogether. From phishing scams to shiny object syndrome, they discuss how FUD can sneak up on us, train bad habits, and muddy the waters between genuine value and manipulation.

And if you've ever received those suspicious urgent emails or felt pressured to buy something fast, this episode is for you. Listen in as the crew shares strategies to spot FUD in action and encourages both industry professionals and everyday consumers to stay thoughtful, ask questions, and keep calm in the face of fear-based marketing.

Subscribe to catch more relevant yet irreverent takes on business, technology, and life in Wichita, Kansas—or wherever you may be!

Links:

OneSource Technology: https://one-sourcetech.com/

CHAPTERS:

00:00 "Streamlining Sales in Tech"

05:58 "Building Trust Over Fear"

08:25 "Question Urgent Requests"

10:41 "Avoid Fear-Based Marketing"