When it comes to a heavy band gaining traction and popularity in 2025, we on the Chord Progression Podcast have discovered 2 commonalities. First, the music has to hit hard but somehow still connect with people on a more profound level than just the surface. Second, there has to be something else that brings people into the band and connect with them.

Well, we found those 2 commonalities in this band. From the new EP, there is something about the music that hits hard, but provides something more profound in the lyrics and the story. But the second commonality, is going to be their unique merch idea and how that brings people into them.

Austin from the deathcore band Heavy//Hitter joins the Chord Progression Podcast today. With their newest EP "Coming to Terms" out now, we dive deep into so much more about what makes them special talking about:

- The importance of bringing variety and your own unique creativity to your merch, including what Heavy//Hitter is going to be doing with a Christmas drop.

- Finding creative solutions on a budget, and when it is the time to begin outsourcing some of your processes, like merch order fulfillment.

- "Coming to Terms" and why the EP has been a success, connecting to the theme of doing better and growing as a person from your past.

Not only fun with the merch, but insightful with the music. Tap the subscrube button because every Tuesday and Thursday, more bands like this are coming your way.

Find Heavy//Hitter Online:

Facebook: https://www.facebook.com/HeavyHitterfl

Twitter: https://x.com/heavyhitterfl

Instagram: https://www.instagram.com/heavyhitterfl

Tik Tok: https://www.tiktok.com/@heavyhitterfl

YouTube: https://www.youtube.com/@heavyhitterfl

Website/Merch: https://bio.site/heavyhitter

Spotify: https://open.spotify.com/artist/67VjKj4enx3D6auLtAZKCU?si=SdFuzu0ETi6pbPB7Rk_itA

Apple Music: https://music.apple.com/us/artist/heavy-hitter/1469761697

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Welcome: (0:00)

Let's Hit Hard with Heavy//Hitter: (1:23)

Unexpected Assumption of EP's Success: (3:57)

Success with Variety & Creativity in your Merch: (6:18)

Seasonal Merch Drops & Doing It All In House: (10:34)

Should More Artists Do a Christmas Drop?: (15:52)

Reacting to Reason for "Coming to Terms" Success: (25:34)

More Touring in 2026?: (34:10)

New Artists to Check Out: (36:41)

Kevin's Final Thought; Come to Terms with Your Past: (41:45)