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In episode 48 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about Running a Paid Webinar Funnel to Cold Traffic, Iterating Toward an Evergreen Sales Engine (VSL), and Tuning the Economics: ROI, Sales Bottlenecks, and Downsell Offers.

(00:00) - Intro
(01:10) - The Paid Webinar Funnel Explained
(05:02) - From Webinar to VSL: The Bigger Picture
(08:34) - Sales Bottlenecks and Testing a VIP Offer
(14:25) - Evaluating Performance Metrics and ROI
(20:03) - Improvements for the Next Webinar Run
(27:06) - Scaling Paid Channels Beyond Organic
(34:02) - Outro
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• Follow Dickie on Twitter: http://twitter.com/dickiebush
• Follow Dickie on LinkedIn: https://www.linkedin.com/in/dickiebush/

• Follow Cole on Twitter: https://twitter.com/Nicolascole77
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole/