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Long time no see! In episode 38 of ☕️ Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole catch up on the last 7 months: their journey so far diving head first into the paid marketing world, how the business has scaled from 14 to 28 team members, and the secret to creating digital products people will actually buy. All this and more in today's video - anchors away!

(00:00) Intro
(03:01) Rotating the Business
(05:47) Expanding the Team from 14 to 28
(11:07)  Diving Into the World of Paid Ads
(13:09) The Secret to Building Education Products
(16:00) Creating and Launching Our Black Friday Product
(19:15) The Journey from Organic to Paid

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• Follow Dickie on Twitter: http://twitter.com/dickiebush
• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush

• Follow Cole on Twitter: https://twitter.com/Nicolascole77
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

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In episode 37 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole catch up on the past 4-6 weeks of the business, discuss how to monetize digital products, and upcoming travel plans.

(00:00) Intro
(01:16) Saying Goodbye To The Shipyard
(05:10) RecappIng The Past 4 Weeks
(20:07) Monetizing Digital Products
(30:23) Traveling The Next Few Months

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Write with ChatGPT like a PRO: https://yt.startwritingwithai.com

Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com

• Follow Dickie on Twitter: http://twitter.com/dickiebush
• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush

• Follow Cole on Twitter: https://twitter.com/Nicolascole77
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.com

In episode 36 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about setting goals for the next 6 weeks, planning ahead for bottlenecks, and and why you should monetize training.

(00:00)  Intro
(01:53)  Setting Goals For The Next 6 Weeks
(05:15)  Goals For PGA
(13:54)  Goals For Ship 30 & Write With AI
(27:32)  Preventing Anticipated Bottlenecks
(30:01)  Monetize Training Not Service
(38:43)  Life Updates

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Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com

• Follow Dickie on Twitter: http://twitter.com/dickiebush
• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush

• Follow Cole on Twitter: https://twitter.com/Nicolascole77
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.com

In episode 35 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about writing for YouTube, reaching depth in your reps, and the need for anti-metrics.

(00:00)  Intro
(01:54)  It Takes At Least 7 Iterations To Learn A Lesson
(05:43)  Writing For YouTube Is A Different Ball Game
(11:49)  Increase The Depth Of Your Reps
(16:21)  Culture Is Built Through Example
(19:11)  Do The Easiest Obvious Thing
(24:01)  Every Metric Needs An Anti-Metric
(32:04)  Personal Updates

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Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com

• Follow Dickie on Twitter: http://twitter.com/dickiebush
• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush

• Follow Cole on Twitter: https://twitter.com/Nicolascole77
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

👻 Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.com

In episode 34 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about upgrading vs. overhauling, defining your business with 1 formula, and starting with constraints when building an online business.

(00:00) Intro
(02:18) The Difference Between An Upgrade And An Overhaul
(04:47) The Boring Work Is Your Moat
(07:32) Defining The Business With One Formula Accelerates It
(13:29) Enrolled Our First Student Via Organic YouTube
(17:24) You Must Start With Constraints 
(22:00) Slogs Will Precede Periods Of Accelerated Growth
(23:41) Began Working On A Brand Overhaul
(33:19) Life Updates And Being Back In The Saddle

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• Follow Dickie on Twitter: http://twitter.com/dickiebush
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👻 Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.com

In episode 33 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about the importance of thoughtful service, working while traveling, and what's on the horizon for the summer.

(00:00) Intro
(03:38) Thoughtful Service Increases Perceived Value
(14:57) Iterating With Different Forms Of Content
(18:23) A Framework For How To Work While Traveling
(27:58) What This Summer Will Look Like

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• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

👻 Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.com

In episode 32 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about capitalizing small changes, new moves to increase operational complexity, and why grabbing the low-hanging fruit is better than climbing to the top of the tree.

(1:21) Expanding The Content Team
(3:11) Get Your Beginner Reps In
(5:49) Small Changes Over Changing Strategy
(8:13) Utilizing AMAs For Improvement
(13:22) The Value of a Referral Program
(16:16) How We're Increasing Operational Complexity
(22:34) Optimizing Our Back-End Email
(26:15) Grab The Low-Hanging Fruit
(30:07) The Best Businesses Create Systems To Talk To Every Customer
(31:34) Scaling Will Feel Messy
(32:36) Have Patience For Progress 

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• Follow Dickie on Twitter: http://twitter.com/dickiebush
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Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.com

In episode #30 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about the focus of the podcast in 2024, doing the “boring work”, and what it’s like wearing many hats in the business.

(00:00)  Intro
(01:56)  EH In 2024
(06:33)  The Power of “Theme-ing”
(09:35)  Capitalizing Your Feedback Loop
(15:01)  The Potential With A Paid 
(17:23)  Build Until They Tell/Embrace the Boring Work
(21:00)  Merging Education With SAAS
(23:16)  Improve the Product
(25:30)  Wearing Many Hats
(27:50)  Delegating Roles In The Future
(30:35)  A-Players Are Clear They’re A-Players
(32:09)  What We Want EH To Be For You In 2024

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Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com

• Follow Dickie on Twitter: http://twitter.com/dickiebush
• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush

• Follow Cole on Twitter: https://twitter.com/Nicolascole77
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Land your first $5,000 client with Ghostwriting: [https://premiumghostwritingblueprint.com](https://premiumghostwritingblueprint.com/)

In episode 29 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through the wins, lessons, and realizations they gained over the course of the year.

(00:00) Intro
(01:13) 2023 Wins
(04:53) Launched a successful group coaching program
(11:37) Built our first asynchronous product in a month
(15:07) Doubled the business profit
(21:07) Hired 7 team members while maintaining performance culture
(28:18) Experimented with different podcast styles
(31:37) Built our V1 dream production studio
(34:59) Built a paid newsletter to $250k in ARR
(38:32) Learned the power of cross-collaborations
(43:49) Learned how to hire & train a sales team
(45:23) Refined our content supply chain
(48:44) 2023 Lessons & Realizations
(50:18) Work in defined sprints of monk or maintenance mode
(54:33) Every reinvestment into the business is positive if…
(55:56) The importance of surrounding yourself with an all-star team
(57:09) You’re a fixed number of hours away from anything
(1:02:38) Every leap of progress came from IRL meetups
(1:03:25) The value of a mastermind is normalizing success
(1:06:04) “Slogs” are necessary
(1:07:36) Audio and video develop more resonance
(1:08:10) Paying for the ideal scene
(1:09:49) We can build anything we want (with constraints)
(1:10:28) 2024 and beyond

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Write with ChatGPT like a PRO: [https://startwritingwithai.com](https://startwritingwithai.com/)

Subscribe to the Espresso Hour on your favorite podcast app: [http://espressohour.com](http://espressohour.com/)

• Follow Dickie on Twitter: http://twitter.com/dickiebush
• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush

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In episode 28 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk through their takeaways from their first ever team meetup + mastermind event!

(00:00) Intro
(01:12) What happened last weekend?
(03:46) The Solopreneur Trap
(08:31) The Team Culture Litmus Test
(13:50) You have more influence than you think
(19:57) Is in-person better than digital?
(21:58) Should you combine events together?
(23:06) Why you need a media team
(24:37) Invite your all-stars
(27:30) The power of group takeaways

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Write with ChatGPT like a PRO: [https://startwritingwithai.com](https://startwritingwithai.com/)

Subscribe to the Espresso Hour on your favorite podcast app: [http://espressohour.com](http://espressohour.com/)

Follow Dickie on Twitter: http://twitter.com/dickiebush
• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush

Follow Cole on Twitter: https://twitter.com/Nicolascole77
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