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In episode 48 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about Running a Paid Webinar Funnel to Cold Traffic, Iterating Toward an Evergreen Sales Engine (VSL), and Tuning the Economics: ROI, Sales Bottlenecks, and Downsell Offers.

(00:00) - Intro
(01:10) - The Paid Webinar Funnel Explained
(05:02) - From Webinar to VSL: The Bigger Picture
(08:34) - Sales Bottlenecks and Testing a VIP Offer
(14:25) - Evaluating Performance Metrics and ROI
(20:03) - Improvements for the Next Webinar Run
(27:06) - Scaling Paid Channels Beyond Organic
(34:02) - Outro
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Write with ChatGPT like a PRO: https://yt.startwritingwithai.com

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• Follow Cole on Twitter: https://twitter.com/Nicolascole77
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole/

👻 Ready to start ghostwriting? Click here for a FREE 5-day EEC: https://yt.premiumghostwritingblueprint.com/?el=EH45YT&htrafficsource=youtube_organic

In episode 47 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about Content Creation and Distribution Strategies, Business and Personal Branding, and Monetization and Scaling Up.

(00:00) Intro
(01:02) Q#1-Struggling to come up with a digital product for my B2B agency?
(08:36) Q#2-Did you record all your SOPs at once or build them over time?
(17:17) Q#3-Should I stick with $100/year or offer premium tiers?
(21:15) Q#4-Someone told me my time-poor audience won’t buy a DIY product — do you agree?
(24:13) Q#5-Should I focus on founders, managers, or individual contributors?
(31:42) Q#6-Posting consistently, but seeing zero growth — what am I missing?
(37:34) Q#7-Which platform gives the best ROI for early momentum?
(39:40) Q#8-What to do if I miss my goal — how to refine and recover?
(42:54) Q#9-Should I go fully asynchronous, or keep some live interaction?
(44:47) Q#10-Should I build a community or launch a paid newsletter with AI prompts?
(46:11) Q#11-Considering School vs Circle — which platform should I choose?
(46:28) Q#12-Ship30 strategy: Should I be on multiple platforms or just one?
(48:30) Outro

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Write with ChatGPT like a PRO: https://yt.startwritingwithai.com

Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com

• Follow Dickie on Twitter: http://twitter.com/dickiebush
• Follow Dickie on LinkedIn: https://www.linkedin.com/in/dickiebush/

• Follow Cole on Twitter: https://twitter.com/Nicolascole77
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole/

👻 Ready to start ghostwriting? Click here for a FREE 5-day EEC: https://yt.premiumghostwritingblueprint.com/?el=EH45YT&htrafficsource=youtube_organic

In episode 46 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about Mastering Conversion Rate Optimization (CRO) to Unlock Growth, The Challenges and Opportunities of Scaling a Sales Team, and Leveraging Webinars and Content for Explosive Growth.

(00:00) - Welcome to Vegas
(05:42) - Predictions for The Hormozi Workshop
(10:00) - Our Problem with Slack
(13:52) - Optimizing CRO and Thoughts On Cold Outreach
(16:02) - Media Supply Chain and YouTube Strategy
(24:36) - Why Sales Capacity is the Next Bottleneck
(29:30) - 80/20 Webinar Upgrades
(35:06) - Live Event Brainstorming
(38:06) - Closing Thoughts and Expectations

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Write with ChatGPT like a PRO: https://yt.startwritingwithai.com

Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com

• Follow Dickie on Twitter: http://twitter.com/dickiebush
• Follow Dickie on LinkedIn: https://www.linkedin.com/in/dickiebush/

• Follow Cole on Twitter: https://twitter.com/Nicolascole77
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole/

👻 Ready to start ghostwriting? Click here for a FREE 5-day EEC: https://yt.premiumghostwritingblueprint.com/?el=EH45YT&htrafficsource=youtube_organic

In episode 45 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole explore the power of small optimizations in both business and daily life, and how improving just 5-10% of your habits, workflows, and content strategy can lead to long-term success. They dive into hiring the right people, recognizing patterns in business, and balancing personal growth with entrepreneurship. 

(00:00)  Intro
(03:18)  Maximizing Routine
(13:42)  Applying Business Strategies to Personal Life
(18:44)  Simplicity and Life Stages
(21:10)  Book Launch and Career Paths
(22:20)  Exploring Instagram and Content Creation
(28:07)  Learning from Others and Self-Reflection
(31:12)  Upcoming Projects

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Write with ChatGPT like a PRO: https://yt.startwritingwithai.com

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• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole/

Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.com

In episode 44 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about The Biggest Mistakes We Made in Our Last Community (And How We’re Fixing Them), How AI Can Help Scale Support & Onboarding Effortlessly, and The 3-Phase Plan to Growing a $100K/Month Community.

(03:38) - Structuring the Digital Writing School for Growth
(05:11) - The 3-Phase Plan to a $100K/Month Community
(10:14) - Creating an Evergreen, Scalable Membership Model
(15:19) - Optimizing Content for Better Engagement

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Write with ChatGPT like a PRO: https://yt.startwritingwithai.com

Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com

• Follow Dickie on Twitter: http://twitter.com/dickiebush
• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush

• Follow Cole on Twitter: https://twitter.com/Nicolascole77
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.com

In episode 43 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about Why a Great Idea Isn’t Enough – Execution is Everything, The Smartest Way to Scale Without Overcomplicating Things, and How DMs, Funnels, and Offers Can Transform Your Sales.

(02:53) - Simplicity in Business Growth
(07:12) - Why Most Tracking is Useless
(16:52) - The Best Way to Test and Validate a Business Idea
(21:48) - Scaling Smart: The Role of DMs, Funnels, and Offers
(31:27) - The Small Weekly Actions That Lead to Big Wins

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Write with ChatGPT like a PRO: https://yt.startwritingwithai.com

Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com

• Follow Dickie on Twitter: http://twitter.com/dickiebush
• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush

• Follow Cole on Twitter: https://twitter.com/Nicolascole77
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.com

In episode 42 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about Why Managing Your Own Psychology is the Real Competitive Edge, The Best Hire We’ve Ever Made (And What It Taught Us), and How Performance is Just Measurement x Incentives.

(01:12) - The Best Lessons Are the Ones That Feel Obvious
(07:12) - Signs Someone Might Not Be the Right Fit for Your Team
(16:52) - Making a Game-Changing Hire
(25:38) - Track the Right Metrics and Reward the Right Actions
(31:27) - Business is Just Learning the Same Lessons at Bigger Stakes
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Write with ChatGPT like a PRO: https://yt.startwritingwithai.com

Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com

• Follow Dickie on Twitter: http://twitter.com/dickiebush
• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush

• Follow Cole on Twitter: https://twitter.com/Nicolascole77
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Why You Shouldn’t Hire the “Qualified” Candidate: https://youtu.be/V5fIFO_vrmU

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✍️ Want to start writing online? Download this free Ultimate Guide to get started: https://yt.startwritingonline.com

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In episode 41 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about their hiring patterns, why you should hire "builders", and growing pains of stepping out of director roles.

02:36 A Week of Interviews and Hiring Insights
06:38 Why Most Hires Are Not Builders
18:33 Stepping Out of Director Roles
23:26 Letting Small Fire Burns
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Write with ChatGPT like a PRO: https://yt.startwritingwithai.com

Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com

• Follow Dickie on Twitter: http://twitter.com/dickiebush
• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush

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• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.com

In episode 40 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about the freedom in trusting your team, new company core values, and what most people overlook when setting goals.

(02:47)  Maturity and Trust
(08:29)  The Total Trust
(16:30)  A Smarter Way To Improve
(24:44)  Leveraging YouTube for Growth
(32:11)  Breaking Goals into Achievable Milestones

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Write with ChatGPT like a PRO: https://yt.startwritingwithai.com

Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com

• Follow Dickie on Twitter: http://twitter.com/dickiebush
• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush

• Follow Cole on Twitter: https://twitter.com/Nicolascole77
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole