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Breaking Down ”The Creators” Report about Who Makes Podcasts and How We Can Create More Equity within the Industry with Tom Webster of Sounds Profitable

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In this episode of Podcasting Smarter, we're speaking to Tom Webster of Sounds Profitable about their most recent report, "The Creators" on who's making podcasts these days and how for the first time we're able to see an accurate snapshot of the demographics that comprise podcast creators.  

We'll discuss the most surprising takeaways from the study that covered age, gender, race, education, income levels and more.. 

In this episode we'll cover:

  • What "The Creators" report found and why it's so important to the podcasting industry
  • What the study found surprising in regard to gender and how 70% of podcast creators are male
  • That podcasting is overwhelmingly disproportionate in regard to the 55+ age category
  • What we can all do to increase equity within podcasting both individually and as an industry
  • How the podcast industry as a whole is evolving and growing
  • The complete "The Creators" report from Sounds Profitable 
  • What other reports and studies Sounds Profitable has in the pipeline this year

    • ...

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