Today in the business of podcasting: how podcasting can get game marketing on board, Spotify's partner program payouts so far, and YouTube upped their Q1 ad revenue 10% year over year. 

For links to every article mentioned, visit here on Sounds Profitable. 

Essential news for this week in the business of podcasting: Tom Webster talks about stickier podcasting, podcast industry growth last year, Chrome's cancelled third-party cookie prompt, and video podcasts could be coming to Netflix soon.

Find links to every article mentioned here on Sounds Profitable. 

Today in the business of podcasting: building a full theater instead of just a stage, YouGov's data on global podcast listenership, Omny Studio's new benchmarks for 2024 podcast downloads, and Cumulus Media is leaving NASDAQ early next month. 

All articles mentioned can be found here on Sounds Profitable.

Essential news for today in the business of podcasting: Hernan Lopez discusses podcasting's global income, Google is not launching third party cookie permission promps, and a look at YouTube's cross-platform strategy.

For links to every article discussed, visit here on Sounds Profitable. 

Today in the business of podcasting: branded content rebounds as a top source of publisher revenue, a look into why ad creative is in decline, and Magellan AI's 2024 review + 2025 preview.

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Here's what you need to know for today in the business of podcasting: IAB's Internet Advertising Revenue Report shows strong growth, coverage of The Advertising Landscape, The New York Times looks at the contendors for "The Oscars of Podcasting", video podcasts are likely to appear on Netflix in the near future, and Spotify + video feature heavily in Coleman Insights + Amplifi Media report on the state of video podcasting. 

Find links to every article mentioned here on Sounds Profitable.

This week in the business of podcasting: Surveying the Podcast Advertising Landscape, Podcasters Caught in Copyright Crossfire. The IAB Podcast Upfront Up and Moved, and “Live” is thriving in television. 

For every article mentioned, visit here on Sounds Profitable.

Today in the business of podcasting: Podcast advertising's multimedia multitool functionality, CTV transparency a growing concern, and the rise of "link in bio" affiliate marketing. 

Find links to all articles mentioned here on Sounds Profitable. 

The Advertising Landscape shows that not only is podcasting an option for advertisers, it's a rare multitool in a world of single-use options. 

• Written by Tom Webster
• Edited by Gavin Gaddis
• Audio edited by Gavin Gaddis
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Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Today in the business of podcasting: The Advertiser Landscape is now here, Spotify experienced a global outage today, why YouTube podcast ads matter, 77% of companies have increased ther influencer spending this year, and Nielsen provides a look at TV's growth last month. 

Find links to every article mentioned here on Sounds Profitable.