Podnews Daily - podcast industry news

By Podnews LLC

Daily news for the podcast and on-demand audio industry - from Apple Podcasts to Spotify, YouTube Music to Joe Rogan. Podnews also covers the latest jobs and events and trending shows in a short updat... more

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November 21, 2025The best performing comedy shows for ads
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Bill Burr performs on stage, but also performs best for advertisers on his podcast - so says the ORBIT Rankings from Oxford Road, focusing this month on the top 15 performing comedy podcasts that deliver the best results for the advertisers who used them. Burr’s Monday Morning Podcast is at #1, NPR’s perennial favourite Wait Wait Don’t Tell Me is at #10. “There are plenty of ways to turn the funny into money,” says the report.
The Podcast Hall of Fame will be on fire next January at Podfest in Orlando - the 2026 induction ceremony will be hosted by John Lee Dumas, organisers have announced. JLD is the host of Entrepreneurs on Fire, which has released more than 4,000 episodes.
Overcast has launched a new feature dubbed “Promos and Reruns” that can automatically skip downloading any feed drops or trailer drops. The app also now - finally - displays per-episode artwork, and shows season/episode numbers. The app will soon support transcripts, we understand.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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History Shorts Podcast — Daily bite-sized history stories and conversations with leading voices in history today - perfect for commutes, coffee breaks, or quick brain boosts. Subscribe now and make history your daily habit!
Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, Cloud10, The Podglomerate, Sounds Profitable, SALT, Audiohook, Resound, Steve Lack: Audio, audioBoom, PAVE Studios, Cohost, RedCircle, Podscribe, Simplecast, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Evergreen Podcasts, Acast, Knucklehead Media Group, We Edit Podcasts, Disctopia, Podpage websites
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Truefans, Castbox, Red Seat Ventures, PodAnalyst, Ausha, Frequency, Podium , The Roost, SoundStack, Gilded Audio, Compliance Podcast Network, Ask Ralph Christian Finance, ARN's iHeartPodcast Network Aust, The Podcast Haven, Storyboard, Voxtopica, POW PR, Gumball, Tink Media, Huberman Lab, Jonekiri, Beamly, Message Heard, Health Podcast Network, Jam Street Media, Rephonic, Heartcast Media50, Double Elvis Productions, Blubrry, Zvook, Transistor, Lemonada Media, matchmaker.fm, Podcast Taxi, Optimal Living Daily, Oxford Road, Diversion Podcasts, Ossa Collective, Castos, Rhapsody Voices, Wondery, Headliner, Sonic Influencer Marketing, Content10x, Hear.Here.Singapore, Ad Results Media, StreamGuys, Podcast Partnership, She Podcasts, Cleanfeed, Lower Street, Sonix, Podigy, Adopter Media, Podcast Movement, Revolver Podcasts, School of Podcasting, Edison Research, Signal Hill Insights
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6min
November 20, 2025Acast makes noise on NASDAQ Stockholm
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Acast started trading on NASDAQ Stockholm today. Celebrating today: Marianne Boström, Chief People Officer; Lizzy Pollott, Chief Communications & Brand Officer; Emily Villatte, CFO; Greg Glenday, CEO; Daniel Adrian, General Counsel. The shares are currently down about -1.75%, but year-on-year the Acast share price has more than doubled, up +105.33%.
RSS.com has launched free podcast hosting. Made for local & niche podcasters, the free plan offers unlimited episodes and unlimited audio, and analytics, including episode-by-episode analytics, for up to 90 days. Paid users get access to transcripts, programmatic ads, and YouTube posting. (Podnews’s Editor is an advisor).
Riverside announced the launch of its podcast hosting product, which we covered in August. As we noted then, the service offers no support for transcripts or for direct Spotify video uploads. Podcast hosting, for one show per account, is included in all plans.
We’ve a full interview with Kendall Brietman in this week’s Podnews Weekly Review, tomorrow.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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The Podcast Consultant — 10,000+ episodes produced for marketing teams, financial professionals, and top universities. Professional podcast production done right.
Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, The Podglomerate, Cloud10, Sounds Profitable, RedCircle, Simplecast, Resound, PAVE Studios, audioBoom, Cohost, SALT, Audiohook, Podscribe, Steve Lack: Audio, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, We Edit Podcasts, Podpage websites, Acast, Disctopia, Knucklehead Media Group, Evergreen Podcasts
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Ausha, SoundStack, Castbox, Podium , ARN's iHeartPodcast Network Aust, Voxtopica, Compliance Podcast Network, Truefans, Gumball, Huberman Lab, The Podcast Haven, The Roost, Gilded Audio, Jonekiri, PodAnalyst, Tink Media, Red Seat Ventures, POW PR, Frequency, Ask Ralph Christian Finance, Storyboard, Beamly, Message Heard, Health Podcast Network, Wondery, matchmaker.fm, Headliner, Jam Street Media, Blubrry, Rhapsody Voices, Diversion Podcasts, Zvook, Rephonic, Heartcast Media50, Podcast Taxi, Transistor, Ossa Collective, Double Elvis Productions, Lemonada Media, Castos, Sonic Influencer Marketing, Optimal Living Daily, Oxford Road, Content10x, Podcast Partnership, Hear.Here.Singapore, StreamGuys, Ad Results Media, She Podcasts, Cleanfeed, Podcast Movement, Adopter Media, Revolver Podcasts, Lower Street, Sonix, Podigy, School of Podcasting, Edison Research, Signal Hill Insights
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5min
November 19, 2025Apple Podcasts shares most popular shows of 2025
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Apple Podcasts released a set of rankings for the most popular shows in each country - showing the “top shows” (based on listenership), “top new shows” that first published in 2025, “most followed shows”, “most shared shows”, and “top channels”. You can see your country’s chart here.
Based on listenership data, rankings for Apple Podcasts’ “top shows” (and top new shows) appear in seventy different countries: we’ve all those country lists in full.
In the US, Joe Rogan is #1, while Good Hang is the top new show. (Rogan also appears in the top tens for Australia, Canada, New Zealand and South Africa).
In the UK, The Rest is Politics is #1, one of four Goalhanger shows in the top ten. There are two more in the new show ranker, including The Rest is Classified at #1. Goalhanger shows appear 19 times in the full lists.
The English-language show that appears the most is The Ringer’s Good Hang, with ten appearances - launched this year, it’s eligible for both charts.
By comparing Triton Digital ranker data, we think Apple’s “top shows” are measured by total plays, rather than by listeners or time-spent.
In addition, Apple’s curated lists of Best Shows of 2025 appear in 29 different countries. Here’s your country’s, if you have one.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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The Podcast Consultant — 10,000+ episodes produced for marketing teams, financial professionals, and top universities. Professional podcast production done right.
Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, Cloud10, The Podglomerate, Sounds Profitable, Simplecast, PAVE Studios, Steve Lack: Audio, SALT, RedCircle, Cohost, Audiohook, audioBoom, Resound, Podscribe, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Acast, Evergreen Podcasts, We Edit Podcasts, Knucklehead Media Group, Disctopia, Podpage websites
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Voxtopica, POW PR, Tink Media, Storyboard, Compliance Podcast Network, Ausha, Frequency, Truefans, Castbox, PodAnalyst, Ask Ralph Christian Finance, Gilded Audio, Gumball, Huberman Lab, The Roost, The Podcast Haven, Podium , Jonekiri, Red Seat Ventures, ARN's iHeartPodcast Network Aust, SoundStack, Beamly, Message Heard, Health Podcast Network, Zvook, Rephonic, Optimal Living Daily, Ossa Collective, Wondery, Oxford Road, Headliner, Podcast Taxi, Double Elvis Productions, matchmaker.fm, Sonic Influencer Marketing, Blubrry, Rhapsody Voices, Transistor, Castos, Heartcast Media50, Lemonada Media, Diversion Podcasts, Jam Street Media, Ad Results Media, Podcast Partnership, Content10x, StreamGuys, Hear.Here.Singapore, She Podcasts, Cleanfeed, Sonix, Podigy, Revolver Podcasts, School of Podcasting, Adopter Media, Podcast Movement, Lower Street, Signal Hill Insights, Edison Research
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5min
November 18, 2025Audio is still #1 for podcasts
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Audio is still the #1 way to consume podcasts, despite the chatter about video. That’s one of the findings of the latest Cumulus Media and Signal Hill Insights Podcast Download Report, published yesterday. Over half of podcast consumers on YouTube also listen to the same podcasts on another platform. Only 8% just watch podcasts, a number that hasn’t changed since 2022. You can download the report in full, and watch the webinar this Thursday.
Podcast powerhouse Goalhanger has announced a new show: The Rest is Science, hosted by Professor Hannah Fry and Michael Stevens. It’s launched on November 25, and described as “video-first”.
An upcoming news podcast from the BBC, Asia Specific, is being made in video - but the video will only be on YouTube, and won’t be on the BBC’s own website, Podnews can reveal. The podcast launches tomorrow on all podcast platforms, but in spite of the BBC having a comprehensive video service on its international website, the only way to watch this new show - filmed twice-weekly at the BBC’s bureau in Singapore - will be to visit a US-owned website. All this while the President of the US, Donald Trump, has threatened to sue the BBC for up to $5bn for a misleading edit, which is more than the BBC’s entire annual income from the UK public.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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New thoughtful podcast - The Collators — Dive into the philosophy and practice of analysis and information sharing, with insights from leaders in tech, academia, intelligence and beyond on how they make sense of the world.
Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, The Podglomerate, Cloud10, Sounds Profitable, audioBoom, PAVE Studios, Audiohook, RedCircle, SALT, Podscribe, Cohost, Simplecast, Steve Lack: Audio, Resound, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Evergreen Podcasts, Podpage websites, Knucklehead Media Group, Acast, We Edit Podcasts, Disctopia
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, The Podcast Haven, PodAnalyst, Castbox, SoundStack, POW PR, Compliance Podcast Network, Jonekiri, ARN's iHeartPodcast Network Aust, Tink Media, Truefans, Voxtopica, Gumball, Frequency, Ausha, The Roost, Gilded Audio, Ask Ralph Christian Finance, Storyboard, Huberman Lab, Podium , Red Seat Ventures, Beamly, Message Heard, Health Podcast Network, Zvook, Wondery, Podcast Taxi, Blubrry, Castos, Ossa Collective, Transistor, matchmaker.fm, Rephonic, Headliner, Diversion Podcasts, Oxford Road, Heartcast Media50, Lemonada Media, Optimal Living Daily, Jam Street Media, Rhapsody Voices, Double Elvis Productions, Sonic Influencer Marketing, Hear.Here.Singapore, StreamGuys, Podcast Partnership, Content10x, Ad Results Media, Cleanfeed, She Podcasts, Revolver Podcasts, Podigy, Adopter Media, Sonix, School of Podcasting, Lower Street, Podcast Movement, Edison Research, Signal Hill Insights
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5min
November 17, 2025Australia’s one ID for audio listeners
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In Australia, the industry body for commercial radio and audio, CRA, has launched CRA Audio ID, a “unified cross-network identity solution”. It allows a listener to be automatically given the same ID whatever radio station or podcast they consume (from a number of different companies) - meaning better audience de-duplication and frequency management. It’s now trading via Google’s DSP, the slightly-awkwardly-named “Display & Video 360”.
Podcast Nation brought together over fifty podcast hosts and creators for CreatorCon at BravoCon in Las Vegas NV, this weekend.
The fifth annual State of Business Podcasting Report was released for 2025. The research looks at the top 100 business podcasts. Around half were video-first (61% for B2B, 49% for B2C); and 70% of the biggest shows had a clear photograph of the host as the show cover-art. The average length of 46 minutes, though some stretch to three hours; and 37% are part of larger networks.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Your Next Client Is One Episode Away — Stop cold pitching. Start conversations that convert. Launch your podcast and grow your business—fast.
Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, The Podglomerate, Sounds Profitable, Cloud10, Cohost, Steve Lack: Audio, SALT, Audiohook, PAVE Studios, Simplecast, Podscribe, audioBoom, Resound, RedCircle, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Podpage websites, Knucklehead Media Group, Acast, Evergreen Podcasts, We Edit Podcasts, Disctopia
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Red Seat Ventures, ARN's iHeartPodcast Network Aust, Ask Ralph Christian Finance, Storyboard, Frequency, POW PR, SoundStack, The Podcast Haven, Gilded Audio, Ausha, Podium , Castbox, Truefans, Jonekiri, PodAnalyst, Huberman Lab, Voxtopica, The Roost, Compliance Podcast Network, Tink Media, Gumball, Beamly, Message Heard, Health Podcast Network, Transistor, Sonic Influencer Marketing, Castos, Rephonic, Podcast Taxi, Lemonada Media, Zvook, Oxford Road, Heartcast Media50, Double Elvis Productions, Optimal Living Daily, Rhapsody Voices, Headliner, Ossa Collective, matchmaker.fm, Blubrry, Jam Street Media, Diversion Podcasts, Wondery, Ad Results Media, StreamGuys, Content10x, Hear.Here.Singapore, Podcast Partnership, She Podcasts, Cleanfeed, Sonix, Podigy, Revolver Podcasts, Adopter Media, School of Podcasting, Podcast Movement, Lower Street, Signal Hill Insights, Edison Research
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4min
November 14, 2025Ireland’s award-winning podcasts
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The winners of the All-Ireland Podcast Awards were announced. Nicky Byrne won the Spotlight Award. The Irish Independent won two separate awards. We’ve a full list of the winners.
The invite-only Podcast Business Summit took place in Los Angeles. It was hosted by Bloomberg’s Ashley Carman, who shared this gift-link to read her coverage. (Podnews readers can get a 25% discount off her newsletter.)
How loyal is your podcast audience? The ideal is for repeat listeners, not just tire-kickers. Dan Misener at Bumper has learned that every podcast has an average lifetime value score, which goes up and down depending on the promotion your podcast gets (and whether it’s any good). The score has been added to the Bumper Dashboard.
Want a peek at ours? For the Podnews Weekly Review, you can see a significant jump in new audience when we had Jeanine Wright from Inception Point AI on (Sep 26), and we’re seeing more new audience on Apple Podcasts recently. Apple Podcasts listeners are more loyal, too; but Spotify’s slowly creeping up. And here’s our overview.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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History Shorts Podcast — Daily bite-sized history stories and conversations with leading voices in history today - perfect for commutes, coffee breaks, or quick brain boosts. Subscribe now and make history your daily habit!
Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, Sounds Profitable, Cloud10, The Podglomerate, PAVE Studios, Simplecast, SALT, Resound, Steve Lack: Audio, audioBoom, Podscribe, Audiohook, Cohost, RedCircle, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Knucklehead Media Group, Disctopia, Evergreen Podcasts, Acast, We Edit Podcasts, Podpage websites
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Voxtopica, The Podcast Haven, Gilded Audio, Compliance Podcast Network, Gumball, PodAnalyst, The Roost, Truefans, Jonekiri, Red Seat Ventures, Podium , POW PR, Huberman Lab, SoundStack, Ask Ralph Christian Finance, Ausha, Tink Media, Storyboard, ARN's iHeartPodcast Network Aust, Frequency, Castbox, Beamly, Message Heard, Health Podcast Network, Lemonada Media, Zvook, Jam Street Media, Sonic Influencer Marketing, Ossa Collective, Diversion Podcasts, matchmaker.fm, Transistor, Blubrry, Castos, Optimal Living Daily, Wondery, Rephonic, Podcast Taxi, Headliner, Double Elvis Productions, Heartcast Media50, Rhapsody Voices, Oxford Road, Content10x, Ad Results Media, Podcast Partnership, Hear.Here.Singapore, StreamGuys, Cleanfeed, She Podcasts, Lower Street, Podigy, Adopter Media, Sonix, Revolver Podcasts, Podcast Movement, School of Podcasting, Signal Hill Insights, Edison Research
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6min
November 13, 2025Podcast diversity is ‘woeful’, says new report
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64% of the hosts of the most popular US podcasts of 2024 were men - and the top shows are significantly less diverse than the top movies, TV or music, a report from USC Annenberg’s Inclusion Initiative says. Shows with video are more likely to have male hosts; the worst gender balance is with business and technology podcasts, where men host 92% of shows. Women-hosted podcasts are more than twice as likely to have female guests - but even so, guests on women-hosted podcasts are still 54% male. The document describes the lack of non-white hosts as “woeful”.
The study notes that true crime shows are most likely to be hosted by women - who host 53% of the top shows. That good news is slightly blunted by the fact that these shows are the least diverse at 90% white, and, of course, “stories focus on grisly acts often committed against women”.
Podcast Movement will be free to attend this March, at SXSW in Austin TX, it’s been announced in Sounds Profitable; with details of a new format, and the event’s values. “If you loved the hotel-based format of Podcast Movement, 2026 is going to feel like a departure,” says Bryan Barletta. The piece also outlines the event’s approach to diversity. (Podnews has a 50% business partnership with Podcast Movement).
Spotify’s Megaphone has renewed its IAB Podcast Measurement Guidelines Certification. The company was already on v2.2; the new certification was added to the IAB’s website yesterday. Parent company Spotify abruptly pulled all IAB certification in April last year; only to change its mind two months later.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, Cloud10, The Podglomerate, Sounds Profitable, audioBoom, Simplecast, PAVE Studios, Podscribe, RedCircle, Cohost, Resound, Steve Lack: Audio, Audiohook, SALT, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Knucklehead Media Group, We Edit Podcasts, Podpage websites, Evergreen Podcasts, Disctopia, Acast
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Frequency, Podium , ARN's iHeartPodcast Network Aust, Voxtopica, Huberman Lab, Tink Media, POW PR, Ausha, The Podcast Haven, PodAnalyst, Compliance Podcast Network, Gilded Audio, Red Seat Ventures, Jonekiri, The Roost, SoundStack, Storyboard, Castbox, Gumball, Truefans, Ask Ralph Christian Finance, Beamly, Message Heard, Health Podcast Network, Transistor, Wondery, Ossa Collective, Oxford Road, Blubrry, Double Elvis Productions, matchmaker.fm, Optimal Living Daily, Rephonic, Sonic Influencer Marketing, Castos, Zvook, Headliner, Diversion Podcasts, Lemonada Media, Jam Street Media, Heartcast Media50, Rhapsody Voices, Podcast Taxi, Ad Results Media, Podcast Partnership, Hear.Here.Singapore, Content10x, StreamGuys, She Podcasts, Cleanfeed, Revolver Podcasts, Podigy, Podcast Movement, Lower Street, Sonix, Adopter Media, School of Podcasting, Edison Research, Signal Hill Insights
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7min
November 12, 2025Study: is video worth doing for your podcast?
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Measured by the cost of an “hour of attention”, producing video as well as audio for your podcast costs +77% more than audio alone. Producing video increases staffing levels by around +50%, and increases production costs 3.6x. But is video worth it? A new study from the Podcast Marketing Academy with Lower Street, using data from more than 300 respondents, suggests that audio remains a powerful tool for maintaining attention; but adding video can drive additional consumption for both video and audio versions. It’s a helpful, detailed report, worth your time.
Facebook’s Twitter-like clone, Threads, has announced that it is testing support for linking to podcasts. The test is rolling out, with “plans to support more platforms soon”. It appears that it only supports Spotify: here’s an example of a post, and an example of a profile. You can link anywhere anyway so this tool currently only appears to make it look prettier, or no longer have to pin a post to the top of your profile. Still, Threads apparently has 400mn monthly active users - so prettier links are nice.
TuneIn has been acquired by Canadian broadcaster Stingray for as much as US $175mn. TuneIn maintains live radio and podcast databases used by companies like Apple, Google and auto manufacturers, but has made multiple layoffs over the past few years, and removed the ability for podcasters to submit new podcasts into its database in February 2024.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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How I grew TWO podcasts past 500,000 downloads. — Hey Pod Pals! It's your buddy Adam from Podcasting Business School. Check out episode 589 where I teach you the strategies I used to grow TWO of my shows past 500,000 downloads each.
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Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, The Podglomerate, Sounds Profitable, Cloud10, Podscribe, Steve Lack: Audio, Cohost, audioBoom, SALT, RedCircle, Resound, Audiohook, PAVE Studios, Simplecast, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Podpage websites, Acast, Evergreen Podcasts, Disctopia, We Edit Podcasts, Knucklehead Media Group
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, ARN's iHeartPodcast Network Aust, Podium , Castbox, The Podcast Haven, Gumball, Huberman Lab, The Roost, Red Seat Ventures, Compliance Podcast Network, Truefans, Tink Media, Frequency, Voxtopica, Ausha, PodAnalyst, SoundStack, POW PR, Storyboard, Ask Ralph Christian Finance, Jonekiri, Gilded Audio, Beamly, Message Heard, Health Podcast Network, Jam Street Media, Heartcast Media50, Wondery, matchmaker.fm, Oxford Road, Rhapsody Voices, Optimal Living Daily, Blubrry, Lemonada Media, Transistor, Sonic Influencer Marketing, Ossa Collective, Castos, Rephonic, Podcast Taxi, Diversion Podcasts, Zvook, Double Elvis Productions, Headliner, Ad Results Media, StreamGuys, Content10x, Podcast Partnership, Hear.Here.Singapore, She Podcasts, Cleanfeed, Podigy, Revolver Podcasts, School of Podcasting, Podcast Movement, Lower Street, Sonix, Adopter Media, Edison Research, Signal Hill Insights
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5min
November 11, 2025tiktok gets into podcasting
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TikTok is coming to podcasting, with the announcement of the TikTok Podcast Network, containing up to 25 new shows hosted by TikTok creators. TikTok is working with iHeartMedia, who will create co-branded, state of the art video-capable podcast studios in LA, NY and Atlanta. The companies will also launch radio stations and live events.
Podcasting is “probably the hottest category of media right now”, according to iHeart CEO Bob Pittman. iHeartMedia announced its financial report for Q3/25. Podcast revenue grew +22.5% year-on-year to $139.7mn. About half of iHeart’s podcasting advertising revenue came from iHeart’s local sales force - that figure was 11% in Q3/20. Podcasting contributed a record 14% to the business's revenue; “We believe we have the most profitable podcasting business in the United States.”
The “multiplatform group”, which runs the radio stations, saw revenue down 5%. The company announced an additional $50mn of savings for next year.
Two announcements in the past twenty-four hours show radio companies focusing on digital ad buys:
Ad-buying platform StackAdapt announced an integration with iHeartMedia to incorporate broadcast radio into its programmatic ad-planning tools. AM/FM radio continues to hold 64% of all daily ad-supported audio listening.
Meanwhile, J-ET, the UK radio trading system, has added digital audio trading (including podcasts) to its tool, working with Global’s DAX and Bauer’s AudioXI. J-ET has been digitally trading linear radio since 2002, and handles more than 98% of national radio sales in the country.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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5min
November 10, 202585% of indie podcasters aren’t monetising
Sponsored by Beamly. You don’t need more tools. You need one that works. Beamly.
85% of indie podcasters aren’t making money, according to The Independent Podcaster Report 2025, published today by Alitu. But - this isn’t bad news: only 9% of those who took part consider revenue and profitability as their primary measure of success. Clear evidence - if we needed it - that we’re not all in it for the money. Most spend 4-5 hours working on each episode. The biggest threats to podcasting is increased competition and the use of AI, the study says.
At the BBC, the Director General (CEO) Tim Davie, and the Head of News Deborah Turness, have resigned after allegations of bias were published by the right-wing Telegraph newspaper. One specific allegation is that the BBC's flagship Panorama programme misleadingly edited two parts of a Donald Trump speech together, so the US President appeared to be encouraging the Capitol Hill riot of January 2021. The BBC is one of the largest podcasters in the UK, with an equivalent total of 154mn podcast downloads a month (including on-demand radio), and launched a BBC Verify service in 2023 to “combat the growth of disinformation”.
The Audio Dramatists Resource Guide 2026-2027 has been published. The guide “connects audio dramatists with production companies actively seeking scripts, along with a wealth of development opportunities, contests, and fellowships across the US, UK, Canada, and beyond.”
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9min

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