Podnews Daily - podcast industry news

By Podnews LLC

Daily news for the podcast and on-demand audio industry - from Apple Podcasts to Spotify, YouTube Music to Joe Rogan. Podnews also covers the latest jobs and events and trending shows in a short updat... more

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June 04, 2025A legal threat to a podcast app for using open RSS
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Exclusive: A lawyer acting on behalf of Canadian broadcaster Radio-Canada is threatening podcast apps that use its podcast feeds. Our investigation today discovers that in the overly-broad legal threat, the lawyer is confused about how podcasting works, and even who his client actually is.
Host-read ad marketplace Gumball has launched contextually-relevant “adaptive ads”. The tool “considers the similarities between a show’s audience and brand’s target buyer, the specifics of the brand’s ad copy, and the content and tone of a particular episode, to create a script that captures the brand’s requirements while thematically matching the podcast episode it’s being inserted into.”
“It’s time for the advertising industry to stop thinking in silos and start thinking in moments.“ - Writing in Podnews, Kym Treasure, founder and CEO of Audacia Audio, suggests that brands should embrace a cross-channel strategy that follows listener behaviour.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Podcast Growth & Monetization tips every Thursday! — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth, monetization, and online business strategies. Join over 3,600+ Pod Pals on this list.
🎙️ Boost Your Podcast Audience with Player FM — Player FM’s self-serve ad portal helps increase your reach, engagement, and downloads. Tailor your campaigns to your goals and budget. Launch your campaign today!
The Advertising Landscape - Trust and Attention — Discover why podcast ads win attention & trust compared to other media. Join Tom Webster 6/4 at 2PM ET for data on podcast advertising's unique power + actionable strategies for brands & creators.
Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, The Podglomerate, Sounds Profitable, Cloud10, Steve Lack: Audio, SALT, Podscribe, RedCircle, audioBoom, Cohost, Audiohook, Simplecast, Resound, Riverside.fm, Jar Audio, Podchaser, Awesound, Knucklehead Media Group, Evergreen Podcasts, Disctopia, Podpage websites, We Edit Podcasts, Libsyn, Acast
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, SoundStack, The Podcast Haven, Castbox, Geopolitics and Empire podcast a, POW PR, Podium , Ausha, ARN's iHeartPodcast Network Aust, Truefans, The Roost, Huberman Lab, Compliance Podcast Network, Storyboard, Frequency, Voxtopica, Gilded Audio, PlayPodcast, Ask Ralph Christian Finance, Tink Media, Red Seat Ventures, Gumball, Deepcast Creator, Jonekiri, Podcastpage, Message Heard, Health Podcast Network, Lemonada Media, Heartcast Media50, Diversion Podcasts, Ossa Collective, Headliner, Blubrry, Sonic Influencer Marketing, Rephonic, Castos, Double Elvis Productions, Zvook, Oxford Road, Rhapsody Voices, Podcast Taxi, Optimal Living Daily, Transistor, Jam Street Media, matchmaker.fm, Wondery, Podcast Partnership, Content10x, StreamGuys, Ad Results Media, Hear.Here.Singapore, She Podcasts, Cleanfeed, Podigy, School of Podcasting, Revolver Podcasts, Lower Street, Podcast Movement, Sonix, Adopter Media, Edison Research, Signal Hill Insights
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4min
June 03, 2025A new dawn: Kast Media out of bankruptcy
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As we suggested last week, podcast studio Kast Media has announced it has emerged from Chapter 11 restructuring with “overwhelming support” of its creditors. As Podnews covered, the company continued to trade through the process, which founder Colin Thomson says was “heavily scrutinized”. Thomson has become Chief Creative Officer; Kast Media’s new CEO will be Matty Staudt who joins from iHeart, Stitcher, and Jam Street Media.
Kast has also published a Platform for Advertiser-to-Creator Transparency, which it describes as an “operational structure that provides our creators with visibility and protection of fund flow each step of the way”. It follows posts from founder Colin Thomson, one explaining what happened to Kast, and another discussing how creators are paid, and proposing a new set of protective standard practices that better care for creators. Whatever you might think of Thomson - he appeared to threaten us as we reported the initial story - it’s an open and illuminating set of posts.
“If we don’t nail this, we’ll be essentially telling podcasters that their only real options for podcast video are YouTube and Spotify.” The Podcast Standards Project has published its thinking behind HLS delivery of video podcasting via open RSS. Benefits include one RSS feed that can contain both audio and video; and adaptive quality for all consumers, as well as potentially producing consumption analytics, and lowering bandwidth bills. HLS streams can still be downloadable if required.
Wondercraft has launched “Convo Mode”, which it describes as realistic AI dialogue for podcasts, ads and training. The tool is similar to NotebookLM, but allows you to edit the output and its length, and customise the voices.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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👩‍🏫 A blog post of your last episode (free) — Create a blog post and social media posts from your podcast in 5 minutes. Join 4k+ other podcasters that leverage WhisperTranscribe to grow their podcast. Limited time free offer, no strings attached.
Book time this summer with John Wordock Media — Podcast veteran John Wordock is offering special consulting sessions this summer. Need to up your content, audience and revenue game? Contact John today. All conversations kept confidential.
The Advertising Landscape - Trust and Attention — Discover why podcast ads win attention & trust compared to other media. Join Tom Webster 6/4 at 2PM ET for data on podcast advertising's unique power + actionable strategies for brands & creators.
Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Sounds Profitable, Cloud10, The Podglomerate, audioBoom, Audiohook, Cohost, SALT, RedCircle, Podscribe, Simplecast, Resound, Steve Lack: Audio, Riverside.fm, Jar Audio, Podchaser, Awesound, Podpage websites, Acast, Knucklehead Media Group, Evergreen Podcasts, We Edit Podcasts, Disctopia, Libsyn
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, Geopolitics and Empire podcast a, Truefans, Tink Media, ARN's iHeartPodcast Network Aust, Storyboard, Deepcast Creator, The Podcast Haven, Gilded Audio, PlayPodcast, SoundStack, Jonekiri, Compliance Podcast Network, Voxtopica, Podium , Frequency, Huberman Lab, Ask Ralph Christian Finance, Gumball, Red Seat Ventures, Ausha, The Roost, Castbox, POW PR, Podcastpage, Message Heard, Health Podcast Network, Blubrry, Wondery, Podcast Taxi, Sonic Influencer Marketing, Rephonic, Diversion Podcasts, Ossa Collective, Optimal Living Daily, Oxford Road, Heartcast Media50, Headliner, Double Elvis Productions, Castos, Jam Street Media, Transistor, matchmaker.fm, Rhapsody Voices, Lemonada Media, Zvook, Content10x, Hear.Here.Singapore, StreamGuys, Ad Results Media, Podcast Partnership, She Podcasts, Cleanfeed, Podigy, Revolver Podcasts, Lower Street, Podcast Movement, School of Podcasting, Sonix, Adopter Media, Edison Research, Signal Hill Insights
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4min
June 02, 2025WTF? Marc Maron to end podcast
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One of the longest-running and most popular podcasters Marc Maron is to end his podcast, WTF, after sixteen years. The final episode of the Acast-hosted show will be “sometime in the fall”. The comedian says that he and his producer Brendan are burnt out. “It's the right decision for me. It's the right decision for Brendan… It’s just time.”
Eight kids podcasts are working together to grow podcast listening with The Summer Listening Challenge, inspired by classic library reading programs. Kids get a certificate for taking part, and special video messages if they finish all sixteen.
The Podcasting, Seriously Awards Fund has awarded its 300th grant. The fund covers submission fees for producers, editors, and others, up to $200 per calendar year per creator. Canadian creative agency Sequel has become the fund’s latest partner.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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The Undercover Intern Can No Longer Intern Safely — If you know anyone at the BBC, PBS, or—at worst—CBS, please ask them to listen to his home-improvement pilot podcast and commission a full TV or cinema series. This is urgent; no time-wasters, please.
Listen to The Tara Palmeri Show — Tara Palmeri is one of the most feared and fearless political journalists. Catch her brand-new show on Apple, Spotify and YouTube. No bias. No agenda. Just the scoops.
The Advertising Landscape - Trust and Attention — Discover why podcast ads win attention & trust compared to other media. Join Tom Webster 6/4 at 2PM ET for data on podcast advertising's unique power + actionable strategies for brands & creators.
Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, The Podglomerate, Cloud10, Sounds Profitable, Steve Lack: Audio, Cohost, Resound, Simplecast, RedCircle, SALT, audioBoom, Podscribe, Audiohook, Riverside.fm, Jar Audio, Podchaser, Awesound, We Edit Podcasts, Disctopia, Knucklehead Media Group, Evergreen Podcasts, Podpage websites, Acast, Libsyn
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, ARN's iHeartPodcast Network Aust, Ask Ralph Christian Finance, SoundStack, Voxtopica, POW PR, Tink Media, Gumball, Geopolitics and Empire podcast a, Red Seat Ventures, Huberman Lab, The Roost, Podium , Storyboard, Jonekiri, Ausha, Compliance Podcast Network, Deepcast Creator, Gilded Audio, The Podcast Haven, Truefans, Castbox, Frequency, PlayPodcast, Podcastpage, Message Heard, Health Podcast Network, Podcast Taxi, Castos, Rhapsody Voices, Rephonic, Jam Street Media, Transistor, Lemonada Media, Wondery, Heartcast Media50, Diversion Podcasts, Oxford Road, Headliner, Sonic Influencer Marketing, matchmaker.fm, Double Elvis Productions, Ossa Collective, Optimal Living Daily, Zvook, Blubrry, Hear.Here.Singapore, Ad Results Media, StreamGuys, Content10x, Podcast Partnership, She Podcasts, Cleanfeed, Lower Street, Podigy, School of Podcasting, Adopter Media, Podcast Movement, Revolver Podcasts, Sonix, Signal Hill Insights, Edison Research
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6min
May 30, 2025Spotify adds podcast discovery to the home screen
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Spotify launched enhanced podcast discovery tools to its app, including recommendations on the home screen “for users who love podcasts”. It’s unclear how the recommendations are chosen. The company has also added a threaded view to its proprietary comments, and a new “following” view within the app.
Sports betting website FanDuel was the #1 podcast advertiser in April, says Magellan AI. Corporate advertising for Google makes it to #13, the highest spend increase last month.
The Independent Podcast Forum, planned for Jun 16, has been postponed.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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📈 Boost Your Reach with Podcards! — Share your show with the smartest link for podcasters and decode the secrets of listener discovery and conversion. Start marketing smarter for free at Podcards.
YouTube Channel Growth for Podcasters! — Ready to grow your podcast on YouTube? With targeted strategies, you can increase visibility, attract listeners, and turn views into subscribers. Contact us to Start growing your YT Channel Today!
The Advertising Landscape - Trust and Attention — Discover why podcast ads win attention & trust compared to other media. Join Tom Webster 6/4 at 2PM ET for data on podcast advertising's unique power + actionable strategies for brands & creators.
Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, The Podglomerate, Sounds Profitable, Cloud10, Cohost, Audiohook, RedCircle, audioBoom, Steve Lack: Audio, Podscribe, SALT, Resound, Simplecast, Riverside.fm, Jar Audio, Podchaser, Awesound, Evergreen Podcasts, Libsyn, Knucklehead Media Group, Disctopia, Acast, Podpage websites, We Edit Podcasts
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, The Roost, PlayPodcast, Castbox, Deepcast Creator, Podium , Voxtopica, Compliance Podcast Network, The Podcast Haven, Jonekiri, Gilded Audio, ARN's iHeartPodcast Network Aust, Ausha, Frequency, Huberman Lab, Truefans, Storyboard, POW PR, Ask Ralph Christian Finance, Gumball, SoundStack, Tink Media, Red Seat Ventures, Geopolitics and Empire podcast a, Podcastpage, Message Heard, Health Podcast Network, Transistor, Diversion Podcasts, Rhapsody Voices, Ossa Collective, Zvook, Castos, Headliner, Oxford Road, Podcast Taxi, Jam Street Media, Optimal Living Daily, Blubrry, Sonic Influencer Marketing, Lemonada Media, matchmaker.fm, Double Elvis Productions, Heartcast Media50, Rephonic, Wondery, Ad Results Media, Content10x, StreamGuys, Hear.Here.Singapore, Podcast Partnership, She Podcasts, Cleanfeed, Podcast Movement, Lower Street, Revolver Podcasts, School of Podcasting, Podigy, Sonix, Adopter Media, Edison Research, Signal Hill Insights
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4min
May 29, 2025Acast’s Smart Recommendations launched for ad buyers
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Acast has launched its first AI-powered tool (that’s Acast Intelligence to you): Smart Recommendations, an AI-powered podcast ad planner. The tool takes natural language to allow advertisers to turn a desire to reach, for example, “men living in capital cities in Australia interested in craft beer” into a curated set of podcasts to advertise in.
In the UK, the BBC has announced a partnership with the Crossed Wires podcast festival in Sheffield, to run a weekend of free shows in early July. Free tickets will be available at the end of next week.
We may have an end to Kast Media’s bankruptcy proceedings, which we’ve been covering for over a year. The company’s plan to emerge from bankruptcy was confirmed by a court yesterday.
Meanwhile, Kast Media published its accounts for April 2025 as part of the bankruptcy proceedings. The company made $11,455.05 in advertising, and $3,748.63 from Apple Podcasts premium subscriptions. After paying CEO Colin Thomson’s salary and freelancers, the company lost $11,500 in the month.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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The Undercover Intern Can No Longer Intern Safely — If you know anyone at the BBC, PBS, or—at worst—CBS, please ask them to listen to his home-improvement pilot podcast and commission a full TV or cinema series. This is urgent; no time-wasters, please.
Audiencelift: Grow on Major Podcast Platforms Now — 📈Ready to grow? Audiencelift helps podcasters reach real audiences and increase downloads across Major Podcast Platforms. Launch your first campaign with Audiencelift Today!
The Advertising Landscape - Trust and Attention — Discover why podcast ads win attention & trust compared to other media. Join Tom Webster 6/4 at 2PM ET for data on podcast advertising's unique power + actionable strategies for brands & creators.
Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Cloud10, Sounds Profitable, The Podglomerate, RedCircle, Audiohook, Cohost, Steve Lack: Audio, Resound, audioBoom, SALT, Podscribe, Simplecast, Riverside.fm, Jar Audio, Podchaser, Awesound, We Edit Podcasts, Disctopia, Libsyn, Knucklehead Media Group, Evergreen Podcasts, Acast, Podpage websites
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, The Podcast Haven, Ausha, Gumball, The Roost, Ask Ralph Christian Finance, POW PR, Frequency, Storyboard, Truefans, Castbox, Huberman Lab, Compliance Podcast Network, Voxtopica, ARN's iHeartPodcast Network Aust, PlayPodcast, Tink Media, Red Seat Ventures, Geopolitics and Empire podcast a, Gilded Audio, Podium , Deepcast Creator, Jonekiri, SoundStack, Podcastpage, Message Heard, Health Podcast Network, Sonic Influencer Marketing, Zvook, matchmaker.fm, Castos, Rhapsody Voices, Blubrry, Diversion Podcasts, Double Elvis Productions, Headliner, Heartcast Media50, Lemonada Media, Optimal Living Daily, Wondery, Jam Street Media, Rephonic, Podcast Taxi, Oxford Road, Ossa Collective, Transistor, Hear.Here.Singapore, Podcast Partnership, Content10x, StreamGuys, Ad Results Media, She Podcasts, Cleanfeed, Lower Street, Adopter Media, School of Podcasting, Revolver Podcasts, Podcast Movement, Podigy, Sonix, Signal Hill Insights, Edison Research
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4min
May 28, 2025Podcast ad recall: totally balanced
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Podcasts are highly unusual: podcast advertising is recalled just as much by female listeners as male listeners, according to a study released today by Sounds Profitable. That’s not the case in TV, radio, or even Reddit, where there is significant male bias in recall. “[Podcasting’s] gender parity in recall isn't just a fun statistical oddity,” says Tom Webster, “it's a window into something genuinely unique: a medium where your message is equally likely to break through regardless of which half of the population you're trying to reach.”
The winners of the 2025 Quill Podcast Awards were announced. Podcast of the year went to Well, I laughed, “a podcast for listeners who find themselves in search of a good laugh and their next strange story to tell at parties.”
Passes are now available for PodSummit YYC 2025 in Calgary AB, Canada this September. This year’s lineup of speakers is headlined by Jesse Lipscombe and our Editor James Cridland, with LIVE podcast shows from Sickboy (Jeremie Saunders, Brian Stever, and Taylor MacGillivary), and CBC’s Crime Story with Kathleen Goldhar.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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📈 Boost Your Reach with Podcards! — Share your show with the smartest link for podcasters and decode the secrets of listener discovery and conversion. Start marketing smarter for free at Podcards.
🚨 Last Chance to Book Late June Podcast Ads — Only 3 days left to lock in self-serve campaigns running 6/16-6/30 on Player FM! Boost downloads, grow your audience, and get your show discovered. Don’t wait!
Listen to The Tara Palmeri Show — Tara Palmeri is one of the most feared and fearless political journalists. Catch her brand-new show on Apple, Spotify and YouTube. No bias. No agenda. Just the scoops.
Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, The Podglomerate, Cloud10, Sounds Profitable, audioBoom, Audiohook, SALT, Cohost, Podscribe, Steve Lack: Audio, RedCircle, Simplecast, Resound, Riverside.fm, Jar Audio, Podchaser, Awesound, Disctopia, Acast, Knucklehead Media Group, We Edit Podcasts, Libsyn, Evergreen Podcasts, Podpage websites
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, Truefans, Huberman Lab, Storyboard, Frequency, ARN's iHeartPodcast Network Aust, Voxtopica, Jonekiri, Red Seat Ventures, Tink Media, The Roost, Compliance Podcast Network, The Podcast Haven, Podium , POW PR, Ask Ralph Christian Finance, SoundStack, Ausha, Gumball, Geopolitics and Empire podcast a, Gilded Audio, Deepcast Creator, Castbox, PlayPodcast, Podcastpage, Message Heard, Health Podcast Network, Double Elvis Productions, matchmaker.fm, Ossa Collective, Podcast Taxi, Blubrry, Diversion Podcasts, Optimal Living Daily, Heartcast Media50, Zvook, Oxford Road, Wondery, Jam Street Media, Headliner, Transistor, Rephonic, Castos, Rhapsody Voices, Lemonada Media, Sonic Influencer Marketing, Ad Results Media, StreamGuys, Hear.Here.Singapore, Content10x, Podcast Partnership, Cleanfeed, She Podcasts, Podcast Movement, Adopter Media, School of Podcasting, Sonix, Podigy, Lower Street, Revolver Podcasts, Signal Hill Insights, Edison Research
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4min
May 27, 2025Is better video podcasting coming to open RSS?
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Is better video podcasting coming to independent podcast apps? In a post on LinkedIn, The Podcast Standards Project says that it’s been discussing a better solution for supporting video using open RSS. The solution overcomes many of the issues highlighted by our Editor in a personal blog post last year; it might even allow dynamically-inserted video advertising, too, and it can also provide better consumption data, while being significantly cheaper to serve than existing examples.
Apple had charts for video podcasts back in May 2017, John Wordock reminds us: he has written his confessions of a podcast chart addict.
Podsqueeze is a new, just-launched, tool that uses AI to automatically find great clips from your podcast to share on social media.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Podcast Growth & Monetization tips every Thursday! — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth, monetization, and online business strategies. Join over 3,600+ Pod Pals on this list.
💰 Join the High Rollers Club with Supporting Cast — Radiolab, Dunc'd On, The Tennis Podcast, Dateline, Savage Lovecast, and other shows will earn up to seven figures this year using the Supporting Cast membership platform.
YouTube Channel Growth for Podcasters! — Ready to grow your podcast on YouTube? With targeted strategies, you can increase visibility, attract listeners, and turn views into subscribers. Contact us to Start growing your YT Channel Today!
Book time this summer with John Wordock Media — Podcast veteran John Wordock is offering special consulting sessions this summer. Need to up your content, audience and revenue game? Contact John today. All conversations kept confidential.
Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Cloud10, Sounds Profitable, The Podglomerate, Podscribe, Steve Lack: Audio, Resound, audioBoom, SALT, RedCircle, Simplecast, Audiohook, Cohost, Riverside.fm, Jar Audio, Podchaser, Awesound, Disctopia, Evergreen Podcasts, Acast, Libsyn, Podpage websites, Knucklehead Media Group, We Edit Podcasts
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, SoundStack, Ask Ralph Christian Finance, The Podcast Haven, Tink Media, Gumball, Compliance Podcast Network, Storyboard, Jonekiri, Ausha, ARN's iHeartPodcast Network Aust, Castbox, The Roost, Voxtopica, Truefans, Podium , Red Seat Ventures, PlayPodcast, Huberman Lab, Frequency, Gilded Audio, POW PR, Deepcast Creator, Geopolitics and Empire podcast a, Podcastpage, Message Heard, Health Podcast Network, Headliner, Oxford Road, Podcast Taxi, Transistor, Ossa Collective, Heartcast Media50, Zvook, matchmaker.fm, Jam Street Media, Blubrry, Rephonic, Rhapsody Voices, Sonic Influencer Marketing, Double Elvis Productions, Diversion Podcasts, Wondery, Castos, Optimal Living Daily, Lemonada Media, Hear.Here.Singapore, Content10x, Ad Results Media, Podcast Partnership, StreamGuys, Cleanfeed, She Podcasts, Sonix, School of Podcasting, Lower Street, Podigy, Podcast Movement, Adopter Media, Revolver Podcasts, Edison Research, Signal Hill Insights
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4min
May 26, 2025New York Festivals 2025 winners announced
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The New York Festivals Radio Award winners were announced for 2025., which include podcasts as well as radio shows. Broadcaster of the year was CBC/Radio-Canada. The Lever’s investigative podcast Master Plan was awarded the prestigious National Press Club Award.
Nick Quah chats with YouTube’s Tim Katz (“a vice-president who oversees partnerships across different sectors — news, civics, health, education, kids’ content — including, now, podcasts.”). Katz describes a podcast on the platform as “listenable content — so, content that’s video optional,” and says that “if you look at the top podcasts in the US, almost all of them are on YouTube”, although Podtrac told us in February that only half were.
Podnews said last week that the new-look YouTube podcasts homepage in the US was editorially curated. It isn’t, we’re told; just a different algorithm.
The biggest podcast sponsors are more likely to sponsor true crime podcasts, says Rephonic in new analysis. 35% of shows have sponsors (similar to 34% for shows in all genres).
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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📈 Boost Your Reach with Podcards! — Share your show with the smartest link for podcasters and decode the secrets of listener discovery and conversion. Start marketing smarter for free at Podcards.
✅ Goal For Your Week: Automate Your SEO Strategy — Grow your podcast audience with SEObot! Automatically create SEO optimized blogs from episodes, boost Google rankings, save time and get more listens. Supports 50 languages.
Audiencelift: Grow on Major Podcast Platforms Now — 📈Ready to grow? Audiencelift helps podcasters reach real audiences and increase downloads across Major Podcast Platforms. Launch your first campaign with Audiencelift Today!
Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Cloud10, The Podglomerate, Sounds Profitable, Audiohook, Steve Lack: Audio, Podscribe, Simplecast, Resound, audioBoom, SALT, Cohost, RedCircle, Riverside.fm, Jar Audio, Podchaser, Awesound, Evergreen Podcasts, Podpage websites, We Edit Podcasts, Libsyn, Acast, Disctopia, Knucklehead Media Group
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, Castbox, Truefans, Voxtopica, ARN's iHeartPodcast Network Aust, Storyboard, Geopolitics and Empire podcast a, Ausha, The Podcast Haven, Jonekiri, Frequency, Tink Media, The Roost, Ask Ralph Christian Finance, Red Seat Ventures, Gumball, Huberman Lab, Podium , Gilded Audio, POW PR, PlayPodcast, SoundStack, Deepcast Creator, Compliance Podcast Network, Podcastpage, Message Heard, Health Podcast Network, Zvook, Castos, Rhapsody Voices, Transistor, Lemonada Media, Heartcast Media50, Podcast Taxi, Wondery, Jam Street Media, Sonic Influencer Marketing, Ossa Collective, Headliner, Optimal Living Daily, Diversion Podcasts, Rephonic, Double Elvis Productions, Blubrry, matchmaker.fm, Oxford Road, Hear.Here.Singapore, StreamGuys, Ad Results Media, Content10x, Podcast Partnership, She Podcasts, Cleanfeed, Podcast Movement, Revolver Podcasts, School of Podcasting, Sonix, Adopter Media, Podigy, Lower Street, Edison Research, Signal Hill Insights
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5min
May 23, 2025Apple Podcasts paints the town purple
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The team from Apple Podcasts spoke at The Podcast Show yesterday - the first ever time that Apple Podcasts has spoken at a podcasting event. The talk, by Jake Shapiro and Susie Warhurst, was well received by the audience, who learnt that 2024 was Apple Podcasts’ best year ever for listeners, hours, and premium podcast subscribers. The chimneys at the iconic Battersea Power Station, where Apple’s UK operations are based, turned Apple Podcasts purple in celebration of the podcast creator community this week.
Apple unveiled some data from one of Goalhanger’s shows, The Rest is History. That show has 45,000 paying subscribers using Apple Podcasts, and it was revealed that 57% of them are on the annual plan, which is helpful for retention. Tony Pastor, the co-founder of Goalhanger, was quoted as saying “The key advantage of Apple Podcasts Subscriptions is how seamless the experience is for listeners.”
Apple Podcasts also shared the strength of UK podcasting, with many UK shows also achieving top 10 chart positions around the world, like Wondery/Novel’s Kill List and Noiser’s Sherlock Holmes. Apple said that 88 of the top 100 UK shows are made in the UK.
Apple Podcasts announced the latest additions to the Creators We Love program, which includes five of the UK’s most well-established podcasters. Selected by the Apple Podcasts editorial team, the five shows will be promoted both on and off the platform.
Opinion: It’s nearly 20 years since podcasts first went into iTunes; and Apple has been a good steward of open podcasting since. Apple Podcasts has been criticised in the past for being overly secretive; but to see the Apple team being so open with creators at The Podcast Show was refreshing and well-reviewed by all - and reinforced that Apple, of all of the big podcast platforms, is podcasting’s friend. We hope to see more of this in future.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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4min
May 22, 2025Podcasts go mainstream in the UK
Sponsored by RedCircle. Podcast hosts: part storyteller, part therapist, part unpaid intern. We can fix the last part. See how.
Podcast listening has moved into the mainstream in the UK, according to the Edison Research Infinite Dial UK, which was released yesterday at The Podcast Show. The data gives a new high for monthly listening for podcasts of 51%. There’s a webinar later in the month to learn more.
Also released in London was the Top 25 Podcasts in the UK for Q1/25 from Edison Podcast Metrics. There’s no change in the top three shows (Rogan, TRIP, Diary of a CEO), with Goalhanger having four shows in the top ten.
Industry analyst Adam Bowie looks at the data from the chart in more detail.
UK media regulator Ofcom released its annual Podcast Survey and Audio Survey dataset. The data goes into use of video podcasts, suggesting that 41% prefer audio-only podcasts.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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