Podnews Daily - podcast industry news

By Podnews LLC

Daily news for the podcast and on-demand audio industry - from Apple Podcasts to Spotify, YouTube Music to Joe Rogan. Podnews also covers the latest jobs and events and trending shows in a short updat... more

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January 02, 2026Podcast creation was up in 2025
Sponsored by Lean & Loaf. Your New Year’s Resolutions: lose weight, grow your podcast, hire the best video podcast partner in the industry. Lean & Loaf can help with two of these.
Listen Notes says that there were 198,488 new podcasts published in 2025. That figure was 198,280 in 2024, so is ever so slightly up year-on-year. The number of new podcast launches are actually much higher than that - the data refers to new podcast feeds rather than new podcasts: many new launches re-use existing feeds from older shows.
And, Livewire says there were 13.2% more podcast episodes published last month than in the month of November. The data also shows Triton Digital's Omny Studio, an enterprise podcast host, has leapt from #9 to #6.
StrawberryData is a new "MVP for podcast and media intelligence that I built to solve a personal curiosity: what are these shows actually saying?". Using semantic analysis, this new analytics engine shows what sort of things podcasts talk about; their ad loads; their words-per-minute, how many times they say the word "um" or "er", and even how many times they swear. Here's the page for Call Her Daddy as one example. It's an interesting tool looking for your feedback.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Try Audyllic - Podcast sound — Your podcast sounds great, but not like radio. That’s because it’s missing broadcast processing. Audyllic adds authentic Optimod processing automatically. Make every episode sound pro. Audyllic.com
🎉New Year - Get New Listeners with AudienceLift — AudienceLift - The only trusted source for real podcast growth. All traffic monitored by Cloudflare!
Start Growing in 2025 with 12% off! Use code `Podnews12`
Gold supporters: Buzzsprout, Mowpod, Mamamia, Sounds Profitable, PodMatch, The $100 MBA, Cloud10, The Podglomerate, Steve Lack: Audio, SALT, Cohost, audioBoom, Resound, Simplecast, RedCircle, Companion Arts, Podscribe, Audiohook, PAVE Studios, Magid, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, We Edit Podcasts, Evergreen Podcasts, Disctopia, Knucklehead Media Group, Podpage websites, Acast
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, SoundStack, PodAnalyst, Compliance Podcast Network, Podium , Red Seat Ventures, Gumball, Storyboard, Voxtopica, Gilded Audio, POW PR, Tink Media, ARN's iHeartPodcast Network Aust, The Podcast Haven, Jonekiri, Frequency, Castbox, Truefans, Ausha, Ask Ralph Christian Finance, Huberman Lab, The Roost, Beamly, Message Heard, Health Podcast Network, Ossa Collective, Diversion Podcasts, Sonic Influencer Marketing, Castos, Zvook, Podcast Taxi, Rephonic, Jam Street Media, Oxford Road, Headliner, Optimal Living Daily, Transistor, matchmaker.fm, Lemonada Media, Blubrry, Wondery, Double Elvis Productions, Rhapsody Voices, Heartcast Media50, StreamGuys, Hear.Here.Singapore, Ad Results Media, Content10x, Podcast Partnership, She Podcasts, Cleanfeed, School of Podcasting, Lower Street, Podcast Movement, Revolver Podcasts, Sonix, Podigy, Adopter Media, Signal Hill Insights, Edison Research
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4min
January 01, 2026Happy New Year - update this bit in your podcast feed
Sponsored by Lean & Loaf. Your New Year’s Resolutions: lose weight, grow your podcast, hire the best video podcast partner in the industry. Lean & Loaf can help with two of these.
Happy New Year! Take a note to update your podcast feed's copyright notice to say "2026" rather than "2025" when you next publish an episode. (You don't have to use a date, but if it's there, you probably want it to be correct, and in our experience, most people forget it's there in the first place.)
In November, Third Coast, which organises a podcast festival and competition, announced that it had transitioned to being a voluntary organisation, after financial pressure. It sent out an update yesterday, confirming that the competition will take place in 2026, and that the archive will be maintained.
As you might expect, Podnews can't afford a Getty account for images. Nor, it seems, can Spotify - which published an episode of The Louis Theroux Podcast with a watermarked image from the Getty Images website. Spotify has since found the $375 for the picture they wanted. The company made US $1.5bn profit in Q3/25 alone.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Audyllic.com Video + Audio Radio Quality — Why does radio sound different? Broadcast processing. Your podcast is missing that layer—even if perfectly produced. Audyllic adds Orban Optimod processing automatically. audyllic.com
Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, Sounds Profitable, The $100 MBA, The Podglomerate, Cloud10, Magid, Podscribe, audioBoom, Resound, Simplecast, Cohost, RedCircle, Audiohook, Steve Lack: Audio, PAVE Studios, SALT, Companion Arts, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Knucklehead Media Group, We Edit Podcasts, Podpage websites, Disctopia, Acast, Evergreen Podcasts
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, ARN's iHeartPodcast Network Aust, Gumball, PodAnalyst, Frequency, Ausha, The Podcast Haven, Storyboard, The Roost, Compliance Podcast Network, Jonekiri, Ask Ralph Christian Finance, Gilded Audio, Red Seat Ventures, Castbox, Podium , Huberman Lab, Truefans, SoundStack, Tink Media, POW PR, Voxtopica, Beamly, Message Heard, Health Podcast Network, Rephonic, Diversion Podcasts, Headliner, Oxford Road, Podcast Taxi, Blubrry, Heartcast Media50, Castos, Lemonada Media, Jam Street Media, Ossa Collective, Wondery, Double Elvis Productions, Zvook, matchmaker.fm, Rhapsody Voices, Transistor, Sonic Influencer Marketing, Optimal Living Daily, Content10x, Ad Results Media, StreamGuys, Podcast Partnership, Hear.Here.Singapore, Cleanfeed, She Podcasts, Sonix, School of Podcasting, Podigy, Adopter Media, Lower Street, Revolver Podcasts, Podcast Movement, Signal Hill Insights, Edison Research
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5min
December 31, 2025Where Americans listen most
Sponsored by Magellan AI. Podcast and streaming audiences don't fully overlap. See the full analysis
Where do Americans listen to audio the most? Not the car - but at home, with a sharp increase in at-home listening since the pandemic, says Edison Research. The company suggests a "new normal" of around 55% of all audio being consumed at home.
Entries for the Women Podcasters Awards go up in price from tomorrow. Fees for nominations and sponsorships for the international people’s choice awards event will go to regular pricing.
The Age of Audio podcast documentary movie is showing at Podfest on Jan 16; and in the AFS Cinema in Austin TX on Jan 18, complete with a Q&A with the director.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Build your podcast website in 5 minutes — Podpage is the leading website platform for podcasters and insanely easy to use. Get a beautiful website that shows up on Google in about 5 minutes. It stays up to date automatically.
Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, Sounds Profitable, The $100 MBA, Cloud10, The Podglomerate, Steve Lack: Audio, Resound, Simplecast, Podscribe, Audiohook, SALT, Companion Arts, Cohost, Magid, PAVE Studios, RedCircle, audioBoom, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Podpage websites, Disctopia, Knucklehead Media Group, Evergreen Podcasts, Acast, We Edit Podcasts
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, POW PR, Storyboard, Podium , PodAnalyst, ARN's iHeartPodcast Network Aust, Jonekiri, SoundStack, Compliance Podcast Network, The Podcast Haven, Voxtopica, Ask Ralph Christian Finance, Ausha, Gumball, Gilded Audio, Castbox, Truefans, Tink Media, Huberman Lab, Frequency, Red Seat Ventures, The Roost, Beamly, Message Heard, Health Podcast Network, Heartcast Media50, Blubrry, Sonic Influencer Marketing, Transistor, Castos, Headliner, Lemonada Media, matchmaker.fm, Jam Street Media, Diversion Podcasts, Ossa Collective, Rephonic, Rhapsody Voices, Wondery, Zvook, Podcast Taxi, Double Elvis Productions, Optimal Living Daily, Oxford Road, Content10x, Podcast Partnership, Ad Results Media, StreamGuys, Hear.Here.Singapore, Cleanfeed, She Podcasts, Revolver Podcasts, Podcast Movement, Sonix, Lower Street, Podigy, School of Podcasting, Adopter Media, Edison Research, Signal Hill Insights
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2min
December 30, 2025Which apps support video podcasts?
Sponsored by Magellan AI. How much did streaming and podcast audiences overlap in Q3? Explore the data
Video podcasts have always been available via RSS, and right now there are at least 113,000 podcasts using video in this way. But how many podcast players actually play video podcasts? A new study from Podnews today shows that only 9% of downloads for a typical video podcast would actually show you the video on-screen when you hit play: and some large podcast apps just simply don't support video at all.
Particularly, in our tests, we discovered that by default, video playback in Apple Podcasts is less than a tenth of an inch high on a large iPhone.
Talks .co, a platform that connects podcasters and guests, has launched a new advanced search feature which makes it easier to uncover shows - including whether that show was recently updated or how long they've been podcasting.
John Wordock publishes "26 questions about podcasting in 2026". He'll be at Podfest talking about how to build a YouTube channel. (Psst: if you're a Podnews newsletter subscriber, get money off Podfest tickets)
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Build your 2026 strategy on actual engagement — Stop planning based on downloads. See which episodes and moments kept people engaged. Retention analytics across major platforms show what's working. Free forever for podcasts under 1k listeners/mo.
Gold supporters: Buzzsprout, Mowpod, Mamamia, Sounds Profitable, PodMatch, The $100 MBA, The Podglomerate, Cloud10, Podscribe, Steve Lack: Audio, audioBoom, RedCircle, SALT, Companion Arts, Cohost, Audiohook, PAVE Studios, Simplecast, Resound, Magid, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Disctopia, Evergreen Podcasts, We Edit Podcasts, Acast, Knucklehead Media Group, Podpage websites
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, SoundStack, The Podcast Haven, Podium , Red Seat Ventures, Gumball, ARN's iHeartPodcast Network Aust, Truefans, Huberman Lab, Ausha, Storyboard, Jonekiri, The Roost, Castbox, Ask Ralph Christian Finance, PodAnalyst, Compliance Podcast Network, Tink Media, POW PR, Gilded Audio, Voxtopica, Frequency, Beamly, Message Heard, Health Podcast Network, Rhapsody Voices, Diversion Podcasts, Wondery, Headliner, Lemonada Media, Zvook, Ossa Collective, matchmaker.fm, Oxford Road, Sonic Influencer Marketing, Blubrry, Rephonic, Heartcast Media50, Jam Street Media, Optimal Living Daily, Double Elvis Productions, Podcast Taxi, Castos, Transistor, StreamGuys, Hear.Here.Singapore, Podcast Partnership, Ad Results Media, Content10x, She Podcasts, Cleanfeed, Adopter Media, Lower Street, Revolver Podcasts, School of Podcasting, Podcast Movement, Sonix, Podigy, Edison Research, Signal Hill Insights
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2min
December 29, 2025Does video lead to “dreadful listens”?
Sponsored by Magellan AI. Where is podcast ad spend heading next? Join our quarterly spend webinar to see what’s changing. Sign up
Fiona Sturges, writing for The Guardian, writes about "how podcasts’ rush to video is turning them into dreadful listens" - highlighting recent podcasts that contain content that only works in video, while producers "seemingly forget about their listeners".
Roman Mars is among those who shared the piece on social media, commenting "I just think it’s so much cooler and more interesting to try to be the best audio show rather than the shittiest television show".
Plenty of debate around this in the /r/podcasting subreddit.
How long have you left it between seasons? How about 21 years? Back in early 2004 - even before Apple got involved in podcasts - My Pods Forecast was born - but sadly was also one of the first to podfade, even making it as an example of podfading in a book - Tricks of the Podcasting Masters, by Rob Walch and Mur Lafferty, in 2006. An excerpt from that book also highlights the, er, slightly unusual nature of the how this prediction show does the predictions. The good news is that the pods are unharmed, and My Pods Forecast returned over the weekend.
The host of the show tells us: “So little about what podcasting means is the same as the early 00s; it feels like the culture has wilted. So many corporate partners and metrics to hit. I really want to do this as punk as possible. I think I’m 89 pence (US $1.20) invested so far, for the domain name. I want the internet to be fun again and somewhere you can have a dumb idea and make it happen.”
Driving while listening to a podcast? That's fine, says science. Phone calls? Not so much.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Podcast Growth & Monetization tips every Thursday! — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth, monetization, and online business strategies. Join over 4,000+ Pod Pals on this list.
Audiencelift - YouTube Channel Growth for Podcasts — Ready to grow your podcast on YouTube? With targeted strategies, you can increase visibility, attract listeners, and turn views into subscribers. Start growing your YouTube Channel Today!
Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, Sounds Profitable, The $100 MBA, The Podglomerate, Cloud10, Magid, Companion Arts, Simplecast, Cohost, Resound, audioBoom, RedCircle, SALT, PAVE Studios, Podscribe, Steve Lack: Audio, Audiohook, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Evergreen Podcasts, Disctopia, Knucklehead Media Group, Podpage websites, Acast, We Edit Podcasts
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Ausha, Castbox, The Roost, Voxtopica, Podium , Frequency, Gumball, Storyboard, POW PR, PodAnalyst, SoundStack, Compliance Podcast Network, The Podcast Haven, Red Seat Ventures, ARN's iHeartPodcast Network Aust, Ask Ralph Christian Finance, Truefans, Tink Media, Huberman Lab, Jonekiri, Gilded Audio, Beamly, Message Heard, Health Podcast Network, Jam Street Media, Sonic Influencer Marketing, Oxford Road, Rhapsody Voices, Transistor, Ossa Collective, Podcast Taxi, Lemonada Media, Heartcast Media50, Rephonic, Optimal Living Daily, Diversion Podcasts, matchmaker.fm, Zvook, Wondery, Castos, Headliner, Blubrry, Double Elvis Productions, Ad Results Media, Content10x, Hear.Here.Singapore, Podcast Partnership, StreamGuys, She Podcasts, Cleanfeed, Podcast Movement, School of Podcasting, Podigy, Adopter Media, Sonix, Revolver Podcasts, Lower Street, Signal Hill Insights, Edison Research
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5min
December 26, 2025Bill Simmons podcast to go live on Netflix
Sponsored by Magellan AI. 15 brands made big moves in podcast advertising this quarter. See Magellan AI's movers & shakers
Spotify's video deal with Netflix will include a live version of The Bill Simmons Podcast, says The Hollywood Reporter. The Sunday episodes will be live starting Jan 11 - the show will stream live at 11.30pm ET (in the US only).
The show has previously been live on YouTube, where it gets around 100,000 views per episode - Podscribe suggests the audio podcast gets almost three times as many downloads. It won't be available on YouTube in full from next year; the Netflix deal is exclusive.
Live video podcasts are also available on open RSS. The feature is supported by a number of podcast hosts, and podcast players.
Everything Everywhere Daily will hit episode 2,000 tomorrow. The daily podcast, which was launched in July 2020, has had over 55 million downloads (and more than 1.3mn in the last thirty days) and has remained a one-person operation, hosted by Gary Arndt, since its inception.
On Dec 24, we covered Deloitte's study suggesting that podcasting is becoming more video-centric. "A familiar mistake is being made", says Doug Downs in a blog post response. "The data does not say that video is replacing audio. What they describe instead is an expansion of formats, not a substitution," he says, adding that we may be misreading what visibility and attention actually signal about long-term listening behavior, habits and memory.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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A resolution you'll keep — Way easier than 5am workouts. Get retention and unique listener data that shows real listener behavior across Apple and Spotify. Fresh data daily. Free forever for podcasts under 1k listeners/mo.
Gold supporters: Buzzsprout, Mowpod, Mamamia, Sounds Profitable, PodMatch, The $100 MBA, The Podglomerate, Cloud10, Magid, Podscribe, audioBoom, RedCircle, Cohost, Audiohook, SALT, Steve Lack: Audio, Simplecast, Resound, PAVE Studios, Companion Arts, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Disctopia, Evergreen Podcasts, Knucklehead Media Group, We Edit Podcasts, Podpage websites, Acast
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Frequency, Storyboard, Gilded Audio, Ask Ralph Christian Finance, ARN's iHeartPodcast Network Aust, PodAnalyst, Huberman Lab, Voxtopica, The Podcast Haven, Ausha, Jonekiri, Podium , Red Seat Ventures, SoundStack, POW PR, Compliance Podcast Network, Gumball, Castbox, The Roost, Truefans, Tink Media, Beamly, Message Heard, Health Podcast Network, Rephonic, matchmaker.fm, Headliner, Double Elvis Productions, Zvook, Optimal Living Daily, Heartcast Media50, Blubrry, Transistor, Lemonada Media, Jam Street Media, Wondery, Rhapsody Voices, Diversion Podcasts, Castos, Ossa Collective, Podcast Taxi, Oxford Road, Sonic Influencer Marketing, StreamGuys, Ad Results Media, Podcast Partnership, Content10x, Hear.Here.Singapore, She Podcasts, Cleanfeed, Lower Street, Adopter Media, School of Podcasting, Podigy, Revolver Podcasts, Sonix, Podcast Movement, Signal Hill Insights, Edison Research
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4min
December 25, 2025Christmas brings a new era for podcasting?
Sponsored by Magellan AI. Happy holidays from the team at Magellan AI
In Germany, Hypecast - which makes software for corporate podcasts - looked back at its year, noting in an email that the company started 2025 saying "we will have to be laser-focused to not get distracted from all the things happening around us" - advice perhaps we could all gain from for next year. The company opened a podcast studio in Berlin in 2025, will expand to video next year, and gave us the present nobody else did: a decent picture for the top of today's newsletter! Fröhliche Weihnachten!
Amplifi Media's Steven Goldstein suggests that 2026 is a new era in podcasting - the year of liquid content, "defined by how audiences behave—not by how the industry wishes they would".
USA Today covers "how to find your next favorite podcast". "Look at the charts," try the recommendations", and "ask AI" are in their list; the example app used is Spotify.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Your setup's better. Your data should be too. — You invested in quality gear. Add quality analytics that show real listener engagement across Apple & Spotify. Second-by-second. Free for podcasts under 1k listeners/mo.
Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, Sounds Profitable, The $100 MBA, Cloud10, The Podglomerate, PAVE Studios, SALT, Magid, Companion Arts, RedCircle, Cohost, Steve Lack: Audio, audioBoom, Audiohook, Simplecast, Resound, Podscribe, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Acast, Knucklehead Media Group, Podpage websites, Evergreen Podcasts, We Edit Podcasts, Disctopia
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Ausha, Ask Ralph Christian Finance, Compliance Podcast Network, POW PR, The Roost, The Podcast Haven, Red Seat Ventures, Voxtopica, Tink Media, Gilded Audio, Truefans, Huberman Lab, Podium , ARN's iHeartPodcast Network Aust, PodAnalyst, Castbox, Jonekiri, SoundStack, Gumball, Frequency, Storyboard, Beamly, Message Heard, Health Podcast Network, Optimal Living Daily, Wondery, Rhapsody Voices, Jam Street Media, Podcast Taxi, Ossa Collective, Sonic Influencer Marketing, Transistor, Lemonada Media, Heartcast Media50, matchmaker.fm, Zvook, Oxford Road, Diversion Podcasts, Double Elvis Productions, Rephonic, Castos, Blubrry, Headliner, StreamGuys, Content10x, Podcast Partnership, Hear.Here.Singapore, Ad Results Media, She Podcasts, Cleanfeed, Podigy, Revolver Podcasts, Adopter Media, Sonix, School of Podcasting, Podcast Movement, Lower Street, Edison Research, Signal Hill Insights
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2min
December 24, 2025Podcast ad revenue up 20% next year, thanks to video
Sponsored by Magellan AI. Who's setting the pace in podcast ad spend? Get the full list and sign up for our webinar
Deloitte suggests that global ad revenue for "podcasts and vodcasts" will reach $5bn in 2026, up 20% year-on-year. The report suggests that consumers will also gravitate towards video - suggesting that users who watch vodcasts consume 1.5x more content than those who just listen to podcasts. The benefit of "something for your ears when your eyes are busy" is perhaps a disadvantage for advertisers - 44% of vodcast watchers say they don't multitask when watching, compared with 29% of podcast listeners. The report came out last month, but was reported again yesterday.
Hernan Lopez, the former CEO of Wondery, has had all charges against him dropped by the US DoJ, which is to dismiss a long-running bribery case against him. He has written about the legal process, which has taken six years. He has also spoken with Variety.
The BBC posted year-end figures for its proprietary podcast and radio app, BBC Sounds. Podcast plays on the platform, which is only available in the UK, grew by 15%. The most listened-to podcast (based on plays) was Newscast. The corporation hasn't broken out any play numbers for its podcasts.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Try Audyllic - Podcast sound — Your podcast sounds great, but not like radio. That’s because it’s missing broadcast processing. Audyllic adds authentic Optimod processing automatically. Make every episode sound pro. Audyllic.com
Got a new podcast? — Visit the "New Podcasts" website, and tell us about it! We'll add it to our new podcasts feed, get your show into Podnews, and get you more listeners - all free! Get started now!
Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, Sounds Profitable, The $100 MBA, The Podglomerate, Cloud10, Cohost, Resound, Magid, RedCircle, Steve Lack: Audio, Simplecast, Podscribe, PAVE Studios, Audiohook, audioBoom, SALT, Companion Arts, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Acast, Disctopia, We Edit Podcasts, Knucklehead Media Group, Podpage websites, Evergreen Podcasts
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, SoundStack, Ask Ralph Christian Finance, PodAnalyst, Compliance Podcast Network, Huberman Lab, Gumball, Red Seat Ventures, Truefans, Voxtopica, POW PR, The Roost, Storyboard, Jonekiri, ARN's iHeartPodcast Network Aust, Tink Media, Gilded Audio, Ausha, Frequency, The Podcast Haven, Podium , Castbox, Beamly, Message Heard, Health Podcast Network, Optimal Living Daily, Ossa Collective, Blubrry, Transistor, Zvook, Heartcast Media50, Rhapsody Voices, Castos, Sonic Influencer Marketing, Diversion Podcasts, Rephonic, Headliner, Oxford Road, matchmaker.fm, Double Elvis Productions, Podcast Taxi, Jam Street Media, Wondery, Lemonada Media, Content10x, Hear.Here.Singapore, Podcast Partnership, StreamGuys, Ad Results Media, She Podcasts, Cleanfeed, School of Podcasting, Sonix, Podcast Movement, Adopter Media, Revolver Podcasts, Podigy, Lower Street, Edison Research, Signal Hill Insights
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4min
December 23, 2025iHeartRadio announces support for video podcasts
Sponsored by Magellan AI. Magellan AI insights helped True Native Media recover revenue, grow shows, and expand advertisers. Find out more
The iHeartRadio app in the US is to support video podcasts in early 2026, the company has announced. "Creators will be able to upload their podcast episodes, including full-length video versions, through their standard RSS feeds for seamless distribution in iHeartRadio," the company says. This is properly open podcasting: video won't need to be hosted on iHeart itself. We've asked for technical details.
Some of iHeart's own video podcasts won't, however, be in the iHeartRadio app in video, after the company signed an exclusivity deal with Netflix earlier this month.
Meta's Threads social network is to launch podcast previews - a way to upload clips to the platform - in a bid to attract more creators. It launched podcast links from user profiles last month, though this still hasn't rolled out to all users.
We've been here before, haven't we: Meta's Facebook announced podcast integration in April 2021; launched to invite-only podcasters in June 2021 but it only ever worked in the US; and they quickly lost interest, announcing its closure in May 2022. Look! A squirrel!
Eric Nuzum predicts "the HBO of podcasting finally emerges" in 2026, which he describes as "someone refusing to settle for the version of podcasting we have now and insisting on the version we have not tried yet."
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Audyllic.com Video + Audio Radio Quality — Why does radio sound different? Broadcast processing. Your podcast is missing that layer—even if perfectly produced. Audyllic adds Orban Optimod processing automatically. audyllic.com
Free Tap-to-Share Podcast Beacon for Podfest — Headed to Podfest? Get a free event-use Podcast Beacon to instantly share your show with one tap. Try it at Podfest, then share feedback or a post to upgrade to a permanent Conntap device—free!
Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, Sounds Profitable, The $100 MBA, Cloud10, The Podglomerate, Resound, Companion Arts, Steve Lack: Audio, Podscribe, Magid, PAVE Studios, Simplecast, RedCircle, SALT, Audiohook, Cohost, audioBoom, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Knucklehead Media Group, Evergreen Podcasts, We Edit Podcasts, Acast, Podpage websites, Disctopia
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Voxtopica, POW PR, Tink Media, PodAnalyst, Frequency, Podium , Gilded Audio, Gumball, Storyboard, Ausha, Jonekiri, Truefans, The Podcast Haven, Red Seat Ventures, Huberman Lab, ARN's iHeartPodcast Network Aust, Compliance Podcast Network, Castbox, The Roost, Ask Ralph Christian Finance, SoundStack, Beamly, Message Heard, Health Podcast Network, Zvook, Sonic Influencer Marketing, Transistor, Oxford Road, Castos, Diversion Podcasts, Jam Street Media, matchmaker.fm, Rhapsody Voices, Wondery, Podcast Taxi, Lemonada Media, Rephonic, Double Elvis Productions, Ossa Collective, Headliner, Heartcast Media50, Optimal Living Daily, Blubrry, Podcast Partnership, StreamGuys, Ad Results Media, Hear.Here.Singapore, Content10x, Cleanfeed, She Podcasts, Revolver Podcasts, School of Podcasting, Lower Street, Sonix, Podcast Movement, Adopter Media, Podigy, Edison Research, Signal Hill Insights
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5min
December 22, 2025YouTube podcast consumption: 700 million hours on TV
Sponsored by Magellan AI. Lost deals aren't always lost. True Native Media used insight to recover and renew real revenue. Learn how they did it
Bloomberg's Ashley Carman reports a new number from YouTube's Steve McLendon, in a paid article: People watched 700 million hours of YouTube Podcasts on TV in October. It's claimed that this is "nearly double the amount of time a year ago", and it's "the new late-night TV". (In YouTube, a podcast is called a podcast if it's marked as such by the creator).
It's a big number, so let's put it in context: in February this year, YouTube claimed over 1 billion hours of YouTube content is streamed on TVs every day (a figure from December 2024). 700 million hours a month means podcasts represent, at most, 2.3% of all TV streaming on YouTube. (Podcasts are 20% of all ad-funded audio).
In the first half of 2025, Squid Game season 2 was globally watched for 840 million hours on Netflix - that's 140 million hours a month, or "a fifth of all YouTube TV streaming of podcasting".
As for being the new late-night TV? Kimmel, Colbert, Fallon and The Daily Show in total attracted an average of 6.7 million viewers on broadcast TV in 2024, with 621 new episodes. That works out as 173 million hours each month (we're assuming that viewers stay for half an hour). But YouTube's 700 million is global at all hours of the day and night, and late night's 173 million is just the US.
Acast has acquired German content producer Wake Word Studios. The company will be rebranded Acast Creative Studios. The company makes fifty shows with more than two million monthly listens; and a media planning platform, Podius, which will continue to be run independently.
iHeartMedia has extended its relationship with Charlamagne The God, the host of Power 105's breakfast show in New York, and the popular The Breakfast Club podcast. (Just as well - the show's part of the Netflix/iHeart deal).
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