This audio has been rescued from almost inaudible audio thanks to recording using the wrong microphone - this was just on a laptop microphone carried around a loud conference. Good job that Buzzsprout has a tool called Power Clean that fixed much of that for us.

We also speak with Oskar Serrander about Wondercraft's new tool, Wonda.

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James and Sam are away this week, so time for an interview in more detail than we normally would. Norma-Jean Belenky discusses her new podcast PodBiz, which explores the various ways podcasters monetize their content through transparent conversations with industry professionals.

• PodBiz aims to answer the question "where's the money in podcasting?" through interviews with experts in advertising, subscriptions, and alternative revenue models
• Some independent creators with just 1,200 downloads per episode are making six-figure incomes from their podcasts
• Advertising remains strong, but subscription models are gaining significant traction across the industry
• Organizations like AIR (Association of Independent Radio Professionals) publish rate cards to promote fair compensation for podcast production roles
• Quality podcast production requires adequate labor and resources – "good work takes labor"
• Value-for-value models and cryptocurrency-based micropayments remain niche but have potential for growth
• Event hosting, merchandise, and packaging content across multiple platforms are effective additional revenue streams
• Podcasters are building communities through newsletters and events to strengthen audience relationships
• AI tools help reduce labor-intensive aspects of production but raise questions about transparency and disclosure
• The podcast industry faces potential regulatory challenges as governments implement content restrictions and age verification

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Amazon's restructuring of Wondery signals deeper issues with their podcast strategy as they distribute operations across Audible, creator services, and advertising divisions while losing approximately 110 jobs in the process.

• Amazon's track record with podcast acquisitions has been underwhelming, including Art19's low market share and unfulfilled promises for high-profile shows
• Dan Granger from Oxford Road suggests the reorganization represents a recalibration toward more integrated audio ecosystems
• Sean King from Veritone emphasizes the importance of balancing host-read ads with other advertising forms
• Patreon creators have earned over $10 billion since 2013, now receiving $2 billion annually—equal to the entire US podcast ad market
• UK age verification requirements for mature content are forcing platforms like Spotify to implement face scanning or ID uploads
• Riverside has quietly launched a podcast hosting service that sends video to YouTube but only audio to other platforms
• New podcast technology includes Todd Cochran's GuestMatchPro for connecting content creators and specialists for interviews
• True Fans is testing a new advertising option called True Ads allowing creators to purchase placement on the homepage

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James Cridland and Sam Sethi explore Spotify's mixed financial results showing strong overall growth but declining ad revenue, alongside their increasing focus on video podcasts at the expense of audio-only content.

• Spotify's ads business struggling despite growth in users and profit
• VP of Global Advertising Lee Brown leaving Spotify "by mutual agreement"
• Video consumption growing 20 times faster than audio-only on Spotify
• 16:9 image formats creating problems for traditional podcast artwork
• JAR Audio rebranding to JAR Podcast Solutions with focus on measurable results: Roger Nairn explains how brands now see real value in podcasts beyond CEO vanity projects
• RSS.com launching PAID (Programmatic Ads Inserted Dynamically) with $1 minimum payout
• YouTube CEO Neil Mohan claiming "it's all over" for audio podcasting as video dominates
• Acast financial results showing US becoming their largest market despite executive departures
• Apple iOS enhanced dialogue feature improving podcast listening experience
• Podcast image tag offering potential solution to artwork format challenges
• Secure RSS and podcast monetization models being developed for premium content
• Overcast apparently working on transcript features for podcasts
• Rode introducing Call Me feature for remote podcast recording
• True Fans positioning as a "value exchange" between creators and listeners

Visit Buzzsprout.com for the tools, support and community to make sure you keep podcasting.

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The old guard of media gatekeepers are trying to stay relevant as independent creators flourish across podcasting, video, and beyond.

• Spanish broadcaster RTVE blocking Antennapod and other podcast apps while maintaining deals with commercial giants like Apple and Spotify
• BBC Sounds closing for non-UK audiences due to music licensing issues
• Diary of a CEO reaching 3 million people daily, surpassing major US late-night TV shows
• Video podcasts becoming the new basic cable television, with 37% of Americans watching one in the last month
• YouTube setting a new record with 12.8% of all TV usage in the US
• Joe Budden earning over $1 million monthly on Patreon, demonstrating creators can stay independent while building sustainable businesses
• UK media regulator Ofcom warning that traditional public service TV is endangered
• Podcast hosts missing opportunities by not offering premium content options to compete with Patreon and other membership platforms

See if you can tell where Sam realises that he's got to go to another meeting.

To support this show, visit weeklypodnews.net or stream sats. Subscribe to our newsletter at podnews.net for daily updates.

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We have interviews with James Burtt from the newly-launched Pivot Productions; Liam Heffernan from Mercury Podcast Network who has just announced a new partnership with the Student Radio Association; and founder & CEO Will Malnati of At Will Media on taking IP from podcasts into other platforms.

Plus - weekly podcast listening in the US has reached a staggering 773 million hours according to new data from Edison Research. This robust metric provides a more meaningful measurement than percentage reach, showing the growing intensity of podcast consumption while enabling better cross-media comparison.

• Audioboom acquires UK podcast company Adelicious, maintaining both brands to serve different market segments
• YouTube announces plans to demonetize inauthentic AI-generated content, raising questions about disclosure standards
• New and updated podcast apps include Campfire (German), Fountain and Podhome

Check us out at podnews.net for daily updates from across the podcast industry. If you want to support this show, visit weeklypodnews.net to become one of our valued power supporters.

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Interviews with the Golden Lobes, Adelicious, and the Podcast Standards Project - all in the chapters! Plus:

• NPR adding support for the funding tag across all its shows, enabling direct audience support
• Updates to podcast linking services with Nathan Gathright regaining control of Podlink from Spotify
• The inaugural Golden Lobes awards celebrating the funniest people, podcasts, and moments in the industry
• Cheerful Earful festival expanding globally to New York, London, and Melbourne
• Detailed discussion on HLS video implementation challenges for podcasting
• Growing international markets with India emerging as the third largest podcast market globally
• Exploration of podcast certification standards and what they actually measure

If you get value from this show, please support us with a monthly contribution at weekly.podnews.net or by streaming Sats, leaving a super comment, or using the Buzzsprout fan mail link in our show notes.

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Apple celebrates twenty years of podcasting in the Apple ecosystem - and Jon Savage asks for help with his podcast studio in Cape Town. 

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- Podcasting is a mainstream media in Australia, the US and UK with over 50% of people listening to a podcast every month in each country. Our time and attention is limited so what other media is declining?

- YouTube is the main access point for news podcasts in the US.
 
- Why are more users willing to pay for ad-free quality digital content (behind paywalls)? What does this mean for the future of advertising if the people who can afford to pay for ad-free content are the same people advertisers want to reach?

- Why are "Downloads decreasing for many podcasts" but podcast listen/watch time is growing?
 
- YouTube CEO Neal Mohan spoke at Cannes Lions this week and unsurprisingly he said "people don’t want to just listen”. More worryingly, he also spoke about a new form of branded commercial advertising for podcasts. Will this be more like uninterruptible TV commercials?

Finally James has launched https://podnews.net/extras and Sam has submitted a native version of TrueFans to the Apple & Google stores.

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Spotify is supporting the new podcast namespace. Who'd have thought it?!

Plus, we speak with Elena Tsakakis and Molly Bloom about kids podcasting, and what they learnt from their latest research.

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