- Podcasting is a mainstream media in Australia, the US and UK with over 50% of people listening to a podcast every month in each country. Our time and attention is limited so what other media is declining?

- YouTube is the main access point for news podcasts in the US.
 
- Why are more users willing to pay for ad-free quality digital content (behind paywalls)? What does this mean for the future of advertising if the people who can afford to pay for ad-free content are the same people advertisers want to reach?

- Why are "Downloads decreasing for many podcasts" but podcast listen/watch time is growing?
 
- YouTube CEO Neal Mohan spoke at Cannes Lions this week and unsurprisingly he said "people don’t want to just listen”. More worryingly, he also spoke about a new form of branded commercial advertising for podcasts. Will this be more like uninterruptible TV commercials?

Finally James has launched https://podnews.net/extras and Sam has submitted a native version of TrueFans to the Apple & Google stores.

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Spotify is supporting the new podcast namespace. Who'd have thought it?!

Plus, we speak with Elena Tsakakis and Molly Bloom about kids podcasting, and what they learnt from their latest research.

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John McDermott from Caloroga Shark Media sits in for Sam Sethi, who is riding a bicycle and tasing wine across the south of France. Try his podcast Eastwood Reloaded - https://podnews.net/podcast/iz4sj - which we talk about in this episode.

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We speak with John Burgess from Acast, and Gautham Raj Anand from Hubhopper, and look at the week's podcast news.

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This was to be a fun live episode, but sadly, the audio recording of that failed to be usable. Bah! 

Lucky we got other audio as well. So, in this episode, we go round the show talking with people, and chat with Max Cutler, the founder of PAVE Studios.

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We speak with Michael Bayston about Acast's new initiative; plus, Alban Brooke on new tools for Buzzsprout podcasters everywhere - even us!

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Ahead of The Podcast Show in London, Jason Carter spills the tea about what'll be there. Not literally.

Also, Bauer Ireland's Ruth Fitzsimons. And, we look into Spotify's new play counts, and whatever they are.

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Sam and James - no guests this week - chat about Spotify, Apple and all things podcasting news this week.

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We speak with Stefano Fallaha from Podeo on podcasting in the Arab states, and Gotham Raj Anand from Hubhopper on Indian podcasting after YouTube. Plus, all the latest news from the podcast industry.

We use chapters here, so skip through stories if you're a lightweight.

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Our special guest this week is Maya Prohovnik, VP and Head of Podcast Products at Spotify, who joins James Cridland to share insights on Spotify's latest innovations and what’s next for podcasters on the platform.

Meanwhile, industry leaders Dan Granger (Oxford Road) and Dan Misener (Bumper) have advocated for an Open Measurement Protocol for Podcasting—a call for interoperable, privacy-conscious standards and a unified taxonomy across platforms.

In response, “friend of the show” John Spurlock joins Sam Sethi to introduce his proposed solution: Standard Podcast Consumption (SPC). This new data exchange format aims to facilitate the sharing of first-party metrics like Follower Count, Total Listener Time, and more between apps and hosting providers.

James and I also review the hottest podcast news from this week. You can support this show by streaming SATs. You can give us feedback using the Buzzsprout fan mail link in our show notes, you can send us a Super Comment or become a PwR supporter like the Excellent 18 at weekly.podnews.net

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• Get Podnews: podnews.net