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Podcasting has officially gone mainstream according to Edison Research's Infinite Dial, with 55% of Americans now consuming podcasts monthly. Does this mean we never have to explain what a podcast is again? Let's hope!

Mentioned in this episode: 

• Rory McIlroy's club switch during tournament
• Buzzsprout Hang Out at Podcast Movement Evolutions
• Netflix exploring video podcasts as potential content on their platform 
• Bulksprout: New bulk upload tool released for Buzzsprout users
• Keith Morrison's storytelling techniques and how to apply them to podcasting
• 2025 Infinite Dial Report
• Buzzcast 121: Spotify's New Podcast Strategy 

Sound-Off: Have you ever had an embarrassing foot-in-mouth experience? 

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We tackle common podcast listening problems and explore the evolving landscape between native apps and web players based on listener questions about missing features and playback issues.

Send us messages about something stats won't tell us about you for our next Sound-Off segment!

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Numbers don't tell the whole story of your podcast's impact—but understanding them can help you use analytics effectively while staying focused on creating the content you love. Tom Rossi joins Alban and Jordan to simplify podcast stats and what they actually mean for creators.

Whether you're trying to grow your show, attract sponsors, or simply understand your audience better, we're giving out actionable strategies for podcast analytics found in Buzzsprout, Apple Podcasts, Spotify for Creators, and YouTube! 

Sound-Off Question: Tell us where you're listening from and one thing about yourself that statistics could never tell us!

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We dive into surprising data from PodMatch about how 9,000 podcasters market their shows, revealing a disconnect between the most popular tactics and those that actually drive growth. 

Check out our Reddit thread for unique marketing ideas for your podcast!

Don't forget to send us your challenges to do something different just to talk about it on the podcast!

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In podcasting, it's not just about downloads—it's about connection, creativity, and the community you build along the way! We're diving into stories of inspiration and practical advice from our listeners that you can implement in your own podcasting journey. 

Links mentioned in the episode: 

• Small P Podcasting

Sound-Off: Challenge us to do something just so we can talk about it on the podcast! 

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We're going over some significant updates from Apple Podcasts that simplify the podcast submission process! 

• Submit to Apple Podcasts in One Click
• Claim Your Show on Apple Podcasts Connect

Don't forget to tell us what motivates you to keep podcasting for our next Sound-Off segment! 

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Everywhere we turn, someone’s saying that video is essential for podcast growth. But most of the top podcasters in the world aren’t bothering with video. So why are others being pressured to?

In this episode, we break down the reality behind the video podcasting hype, why platforms and marketers are so desperate to push it, and the reason you shouldn't feel guilty about staying audio-only.

Links mentioned in this episode:

• r/Buzzsprout unique marketing ideas thread
• Spotify music podcast takedowns
• Spotify's Push into Video is Missing Some of the Biggest Podcasts
• Joe Rogan Isn't A Podcast (Unpopular Thoughts about Video and Podcasting)

Sound-Off Question: What keeps you motivated to keep podcasting?

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Podcasts get a bad rap sometimes, and one stereotype just won’t go away. So we're breaking down why it’s totally wrong, why it keeps popping up, and what podcasters can do about it. We also dive into why long-form conversations matter, how podcasting gets unfairly judged, and yes—our thoughts on that SNL skit. 

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If you've been on the fence about launching a podcast, this episode is your sign to go for it! We're breaking down why right now is the absolute best time to start a podcast. 

We'll discuss why podcasting is still the least crowded content platform, how technology has made it easier than ever for creators, and bust some of the biggest myths holding people back from starting their podcast. 

We also touch on how independent creators may now be eligible for White House press credentials, a look back on Podfest 2025, and some of the coolest marketing strategies we saw there! 

Links mentioned in the episode: 

• White House Press Application
• Signal Hill Insights: 142 Million Opportunities for Podcasting in 2025
• SNL Podcast sketches: Medcast, Father-Son Podcasting Microphone, Serial: The Christmas Surprise, Banger Boyz, AI Software

Sound-Off Question: What is the creator path you've taken?

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Alban and Kevin are diving into the hilarious story of Google’s NotebookLM and its AI podcast hosts who got a little annoyed when interrupted. Due to snarky comebacks like “I was getting to that” and "as I was saying", Google had to teach its AI to be a bit more polite to humans.

Then, the guys discuss why you should be respectful of all things, living or not, and debate the hard-hitting questions, like, "do trees have souls?". 

Editor's note: If Jordan was able to record this episode, she would have pointed out that in Shinto, there is a belief that kami (spiritual essence or energy) is in both living beings and inanimate objects or nature. So you should have reverence and gratitude for all things, whether they are considered alive or not.

From a Shinto perspective, AI could be seen as something that has been given human intent, creativity, and effort, and therefore has energy. Even if AI lacks a soul in the conventional sense, you should give care and respect to it because of its role in the universe.

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