Today in the business of podcasting: Tom Webster talks about the great podcast divide, Jerry Kolber talks about the folly of podcasting with aims to end up on TV, and Paramount has no intentions of going back to old-school Upfront plans. 

Find links to very article mentioned here on SoundsProfitable.com

A look at the demographics of podcast audiences who are the medium’s fans… as well as the opposite.

Credits:

• Written by Tom Webster
• Edited by Gavin Gaddis and Bryan Barletta
• Audio edited by Gavin Gaddis

Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Today in the business of podcasting: Digidayl ooks at the rise of CTV podcast consumption, Owl & Co. estimates the 2024 global podcast revenue total is double previous estimates, and Andrew Goldsmith talks comedy and why it's one of the best options for brands looking into podcasting. 

For links to every article mentioned please visit here on Sounds Profitable.com

Today in the business of podcasting: PodX makes their first U.S. acquisition with Lemonada Media, Patreon will update its iOS app to allow non-Apple payment methods after recent court ruling, Spotify now will publicly display play count on podcast episodes, and a roundup of Q1 financial reports from the past week. 

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Today in the business of podcasting: Spotify is adding podcasts to SAX this quarter, WARC report looks at how brands are gaining ground with audio advertising, a look at just how sturdy Rogan's grip on podcasting charts is, and Mark Zuckerberg teases a potential future Meta product that'd cause some big waves for the advertising industry at large if it was adopted.

Find links to every article mentioned right here on SoundsProfitable.com

This week in the business of podcasting: Tom Webster talks podcasting's Smart TV consumers and what they can teach us about cross-platform consumption, Edward Fuller details how podcasting can better entice games marketers, Ben Robins recaps the Power of Podcasting Showcase hosted by AudioUK, and Paul Riismandel discusses a distinct lack of discussion of branded podcasts outside of podcasting spaces. 

Find links to every article mentioned right here at Sounds Profitable.com

Today in the business of podcasting: Tom Webster writes about the intricacies of smart TV podcast consumers, US ad spend jumps nearly 8% in March, LinkedIn is courting content creators for video series, and SAG-AFTRA is making moves to bring content creators into the fold. 

Find links to every article mentioned here on Sounds Profitable. 

Today in the business of podcasting: Digiday reports from the first day of Possible in Miami, Deloitte charts media trends for this year, Paul Riismandel talks branded podcast content possibilities, and British + European marketers are hedging their ad spend in the face of new U.S. tariffs. 

For links to every article mentioned, visit here on Sounds Profitable.

Smart TVs are increasingly popular tools for accessing podcasts, but what does that actually mean for the medium?

• Written by Tom Webster
• Edited by Gavin Gaddis
• Audio edited by Gavin Gaddis
• Hosted by Spreaker

Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Today in the business of podcasting: Sound Insights founder Ben Robins reports from the Power of Podcasting Showcase, Spotify's Q1 earnings report is here, and the IAB has a new report on ad spend's growth for digital video. 

Links to every article mentioned are available here on Sounds Profitable.