Editing and post-production by Podcast Boutique

Are you looking at the right metrics? Downloads, completion rate — these tell you almost nothing. But there are four numbers in your YouTube Studio that tell you exactly why your show isn't growing.

This episode breaks down what these four metrics mean for your podcast and how to fix each one. You'll learn how episode topics impact reach, what you need to do in the first five minutes to keep people watching, and why chasing views is actually holding your show back.

Topics Discussed:

Introduction (00:00)
Inputs vs. outputs: the data that matters (01:34)
Metric #1 (03:44)
Metric #2 (06:41)
Metric #3 (09:42)
Metric #4 (13:28)
How to diagnose your show (15:54)

Editing and post-production by Podcast Boutique

There are three types of podcast content: one works everywhere, one works best on YouTube, and one should stay on audio.

In this episode, Kev breaks down why some episodes crush on audio but flop on YouTube, which episode type isn't worth your time (or money), and how to decide where to publish your next episode.

Topics Discussed:

Introduction (00:00)

The content shift on YouTube (02:00)

3 types of podcast episodes (06:36)

Where to publish each episode type (13:52)

Growing an audio-only vs. video podcast (15:02)

Editing and post-production by Podcast Boutique

ChatGPT, Claude, Gemini — we've all used at least one of them. But have you ever asked them how to grow your show?

Host Kev Michael put them all to the test and what they said is the exact reason so many podcasters are stuck. In this episode, hear what each chatbot got wrong (and what they got right), the common advice you should stop following right now, and what you should be doing instead.

Topics Discussed:

Introduction (00:00)

What each chatbot got wrong (02:39)

How guests can (and can’t) grow your show (08:05)

The truth about paid ads (10:01)

What the chatbots got right (11:01)

Why AI gives bad advice and what you can do about it (13:41)

Connect with Kevin on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Editing and post-production by Podcast Boutique

AI can write blog posts, edit videos, and make clips. But there's one thing it can't do — and podcasters already have the advantage.

In this episode, Kev Michael breaks down why podcasting will survive the AI takeover, how to turn your content into something AI can't compete with, and what you need to get right if you want your podcast to be the moat that protects your business.

Topics Discussed:

Introduction (00:00)
Why AI is the best (and worst) thing for content (00:07)
The Hormozi interview that changed everything (03:26)
Where AI content falls short (07:47)
Why podcasting is the moat (12:20)

Connect with Kevin on Instagram or LinkedIn

Editing and post-production by Podcast Boutique

"My audience is too small for sponsors" — that's the misconception keeping you from earning real revenue.

In this episode, expert Justin Moore shares how any podcast, regardless of your download numbers, can land sponsorship deals. You’ll learn how to write a pitch that can’t be ignored, why you should ditch your media kit pricing, and the one question that gets 75% of brands to reveal their budget. His tips will help you close your first deal  and turn it into a long-term partnership!

Topics Discussed:

Introduction (00:00)

Why CPM pricing doesn't work for podcasters (02:19)
Inbound vs. outbound sponsorships (03:42)

Justin’s 8-step sponsorship wheel (05:12)

Why you shouldn’t pitch to big brands first (25:19)

The sponsorship continuum: when to start pitching (27:08)
Where to find the right brands to pitch (32:00)

Three things brands will pay you for (35:30)

How sponsorships actually help your business (38:29)

Get Justin’s book, Sponsor Magnet: How to Attract, Price, and Execute Your Dream Brand Partnerships, here: https://www.sponsormagnet.com/

Connect with Kevin on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Editing and post-production by Podcast Boutique

Struggling with growth, leads or sales? This episode breaks down the seven deadly sins of podcasting that could be keeping your podcast from growing or converting. You'll hear which common sin even famous entrepreneurs are guilty of, how one podcaster tripled their downloads in just 90 days, and what to change first if you want to fix your show.

Topics Discussed:

Introduction (00:00)

Sin #1: the clarity problem (02:26)

Sin #2: the straight line problem (06:21)

Sin #3: the retention problem (08:24)

Sin #4: the integration problem (11:05)

Sin #5: the authority problem (13:44)

Sin #6: the repurposing problem (16:01)

Sin #7: the discovery problem (20:15)

Connect with Kevin on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Editing and post-production by Podcast Boutique

Content not performing? Your strategy may be solid and the source may be trustworthy, but if it's no longer working, there's a reason — and it has nothing to do with execution.

This episode breaks down why content strategies stop working, which expired strategy  you may be using right now, and the framework that ensures you never run one again. That means more sales, more growth, and a content strategy that actually works.

Topics Discussed:

Introduction (00:00)

Why this strategy stopped working (01:02)

The strategy that’s actually working right now (02:38)

The five-year marketing lifecycle explained (04:17)

How YouTube thumbnails have changed (06:24)

Two questions that determine your podcast strategy (07:42)

How to improve your content strategy this week (09:19)

Connect with Kevin on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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He scaled Deal Machine to $12M/year… then growth stalled.

In this episode, David Leko (CEO of Deal Machine) reveals how he broke through a revenue ceiling by doing something most CEOs overlook — starting a podcast. After 500 episodes, the results speak for themselves: 5 inbound DMs every day, a $4,500 product he didn't know his customers needed, and getting paid every month to market his business.

You won't believe the ROI, and how repeatable his strategy actually is.

Topics Discussed:

Introduction (00:00)

Why he started a podcast for his business (00:56)

Getting paid to market his business (03:11)

How he got over being shy on camera (04:57)

The business owner’s secret source for podcast guests (06:32)

How podcasting revealed a hidden problem in his business (07:58)

Why structured episodes always outperform (10:00)

How podcasting unlocked a hidden revenue stream (11:46)

The *true* ROI of podcasting (13:40)

How he fits podcasting into his busy schedule (15:24)

Why your show format matters for growth (19:03)

What you're doing wrong with short-form clips (21:47)

Hiring for social media content (24:58)

Connect with Kevin on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Editing and post-production by Podcast Boutique

You may think you know who your podcast is for... but there's one question that reveals if you truly know your audience — or if you're relying on a surface-level definition that's letting your ideal listeners slip right through the cracks. In this episode, Kev breaks down how to define your audience the right way so your show is easier to grow, easier to describe, and easier to drive sales.

Connect with Kevin on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Lead magnet not converting? Stop blaming your copy, your landing page, or your audience. The real problem is much simpler and easier to fix.

In this episode, Kev reveals the hidden "price" your audience is paying (even when your freebie costs $0) and the test that spots it fast. You'll learn why two of the most common lead magnets are actually lead repellents, why sales calls are the most expensive thing you can offer, and how one podcaster fixed hers in a single coaching call.

Topics Discussed:

Why your “free” lead magnets actually aren’t free (00:00)

How to make your lead magnets attractive (05:55)

The lead magnet test (07:30)

Connect with Kevin on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠