In this episode, Mary, Tom, and Sean discuss the inefficiencies of traditional finance-driven planning cycles and explore a more flexible, customer-centric approach to strategic planning. They emphasize how trends and customer needs should drive strategy rather than rigid annual reviews.

Breaking Free from the Annual Planning Cycle

I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast!  Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley.  Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition.  Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.

Business

I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.

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Breaking Free from the Annual Planning Cycle

Breaking Free from the Annual Planning Cycle