Breaking innovation barriers. This is the title of the new book of my today's guest in this podcast, and this is the reason why we are talking in English today. It's my first English podcast episode, and I'm really exciting, about this. And yeah. So it's all about breaking innovation barriers and 15 strategies to win the management buy in. So let's start the new episode. Innovators often find themselves facing countless barriers when attempting to revolutionize markets and organizations. Our biggest challenge is to get the management buy in to prioritize innovation and once we're on our way to keep their commitment during the whole development of our innovative initiative.

In this podcast today, I interview the acclaimed author, Gies van Wulfen, on his new book, breaking innovation barriers, empowering you with 15 practical strategies to overcome the main barriers to innovation. You will learn how to win the buy in of managers and investors, transforming your vision and dreams into tangible reality. So let's have a a great and insightful chat with Hays Van Buren. Welcome. Welcome, Hays. Nice to have you here on my podcast. Great to have you here.

Thank you. I feel honored to I feel honored to, really.

Yeah. So I'm following you since 2017. And in the intro, I've already already shown you my my book. I've the first book of you which I have read, it was the Innovation Expedition. And I bought it in 2017, so 7 years from now. And, yeah, now you are in the podcast. Great to have you.

What was your takeaway on your book?

So the most important thing for me was the map, the expedition map. So going from one point to the next one, so you it's a journey. And I think innovation is a journey and where we go together. And for me, it's the most important

thing. Yeah. Well, of course, may I may I interrupt you, Bianca, because it's the difference between a journey and an expedition.

Yeah. Okay. So what's the difference for you? Well

and that's the point with innovation. You know, creativity is a journey, but innovation is an expedition. An expedition has a goal. We want to go to the moon. We want to go to Antarctica. And, and that's the difference with a journey. Right? Ah. A journey the journey is a destination.

But within that with innovation, Bianca, you all you really have this goal, and I'm only set aside when we deliver. So it is depicted as a journey, but it is an expedition because we need to deliver as innovators.

Yes.

Activity is a tool, and it's not the goal. So for us, the journey is not the goal. The journey must be pleasant. It will be unpleasant too as you know. So that's, yeah, that's that's short short already into the innovation definition also.

I like this, this, difference, because, yeah, so I I'm just thinking in German, of course. So it's the first podcast in English for me. And I'm just thinking in German, and I'm thinking, okay, is is there a difference in our meaning? And I think it's because of my German translate translation, but I can absolutely understand.

Is it right? Yes.

Yeah. Absolutely. But I think we are not using expedition as many as the horizon. So No. That's the reason, I think. But today, we are not talking about your first book. We are talking...