In this episode of Tenacity with Sonia C, Greg Williams, VP of Strategy at Western Computer, shares his expert insights on how startups and small businesses can successfully break into big tech ecosystems like Microsoft, Oracle, and other major players. Greg delves into the power of partnerships, the importance of credibility, and how to navigate daunting ecosystems to scale your business.

Whether you’re a startup looking to make your mark or an entrepreneur seeking innovative growth strategies, this episode is packed with actionable advice.

Tune in as we discuss:

• Building credibility and trust as a small business
• Partnering with major players to access larger client bases
• Content creation and marketing strategies for B2B growth
• How big tech ecosystems like Microsoft can help startups scale
• The future of ERP and CRM software in the cloud

https://soniacouto.com/podcast

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