In this episode of Tenacity with Sonia C, I sit down with Jared Jennings, founder of Phantom Brands, to talk about what it takes to build a sustainable and successful business.

Jared’s journey from a corporate 9-to-5 job to running a thriving brand agency wasn’t a straight path—it was filled with challenges, pivots, and invaluable lessons. We dive into:

✅ How to recognize when it’s time to pivot your business

✅ The key skills every founder must develop to succeed

✅ The power of niching down and standing out in a crowded market

✅ How to market and grow your business with little to no budget

✅ Networking strategies to connect with high-profile clients

✅ Overcoming setbacks and staying motivated through tough times

Jared shares real, actionable insights that entrepreneurs can apply immediately, whether you’re just starting or looking to scale.

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What happens when success comes at the cost of your well-being? In this inspiring episode of Tenacity with Sonia C, we sit down with Miguel Ribeiro, a passionate entrepreneur who found himself on the brink of burnout after years of relentless hustle. Miguel opens up about the pivotal moment that forced him to re-evaluate everything—his business, his health, and his definition of success.

Together, we explore how he rebuilt not just a thriving business, but a life rooted in purpose, resilience, and balance. From redefining his boundaries to creating systems that support sustainable growth, Miguel’s journey is a powerful reminder that it’s possible to build a business without burning out.

Whether you're an entrepreneur, leader, or someone chasing a big dream, this episode is packed with insights on how to prioritize your well-being while still reaching for success.

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In this episode of Tenacity with Sonia C, we sit down with Jason Sherman, a seasoned entrepreneur, author of Strap on Your Boots, and the founder of Spinnr and Vengo AI. Jason shares his journey of resilience and innovation, from overcoming the growing pains of entrepreneurship to pivoting when the stakes were high.

We explore how his app, Spinnr, leverages AI to combat the loneliness epidemic, and how Vengo AI is transforming consumer interactions. Jason also dives into the challenges and sacrifices that come with being a founder, offering invaluable advice for navigating self-doubt, burnout, and professional hurdles.

Whether you're an aspiring entrepreneur, a tech enthusiast, or curious about how AI is reshaping human connection, this episode is packed with insights and inspiration.

Tune in to learn:

• The realities of building a startup and how to pivot with purpose.
• How AI is enhancing entrepreneurship and fostering meaningful connections.
• Tips for overcoming the emotional and mental challenges of being a founder.

Don’t miss this conversation on resilience, innovation, and the future of AI!

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Is your business running you, or are you running your business? In this episode of Tenacity with Sonia C, we discuss smart scaling, strategic pivots, and building a business that aligns with your life—not consumes it.

Nicco Leonne, founder of Nemean Pride Consulting, proves that you don’t have to wait until retirement to live your dream life. After working in corporate consulting and earning his MBA at NYU-Stern, Nicco built a thriving remote-first business that allows him to travel the world with his family while helping companies streamline operations, finance, and HR.

Nicco shares his hard-earned lessons on entrepreneurship, from hitting central growth plateaus to successfully pivoting a business model. We explore why many founders struggle with burnout, how to systematize growth, and what CEOs should be focusing their time on to scale smartly—without sacrificing freedom.

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In this episode of Tenacity with Sonia C, we explore the future of AI-powered coaching, smart clothing technology, and connected fitness with Steven Webster, CEO and founder of ASENSEI. Steven shares how his groundbreaking motion capture and wearable AI technology revolutionizes fitness, rehabilitation, and sports coaching, bringing personalized, real-time coaching to athletes, physical therapy patients, and everyday fitness enthusiasts.

From his journey as a martial artist and championship-winning coach to leading innovations at Adobe, Microsoft, and now ASENSEI, Steven dives deep into the challenges of building a tech startup, the power of AI in fitness, and the pivots that shaped his entrepreneurial path.

If you’re curious about the future of wearable fitness tech, AI-driven personal coaching, and how startups can innovate in the health & wellness space, this episode is a must-listen!

🎧 Tune in to discover how AI and smart clothing tech redefine how we move, train, and recover!

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In this episode of Tenacity with Sonia C, I sit down with Carl Weatherell, a leader at the intersection of startups, mining, and innovation. As the President of ReThink Minin g Ventures, Carl has spent his career driving collaborative innovation, bringing together startups, major mining companies, and government organizations to transform the industry.

We dive into:

✅ The challenges and opportunities for startups in the mining and industrial sectors

✅ How collaboration accelerates innovation and scaling up

✅ The future of sustainable mining and the role of cutting-edge technology

✅ Lessons from Carl’s journey in leadership, problem-solving, and building ecosystems that drive real impact

If you're a founder, innovator, or just curious about the future of mining and startup growth, this episode is packed with insights, strategies, and actionable advice.

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The comedy industry has remained essentially unchanged—until now. In this episode of Tenacity with Sonia C, I sit down with Leanne Linsky, founder of Plauzzable, a groundbreaking startup reshaping live comedy for performers and audiences alike.

Leanne, a seasoned comedian turned entrepreneur, saw a gap in the industry and built a tech-driven platform that allows comedians to perform, monetize, and connect with fans in a whole new way. We dive into:

✅ The challenges of turning a passion into a profitable business

✅ How technology is disrupting traditional stand-up comedy

✅ The struggles of building a startup as a non-technical founder

✅ Lessons learned from fundraising, accelerators, and scaling

If you’re an entrepreneur, comedian, or creative professional looking for insights on innovation, adaptability, and startup growth, this episode is for you!

🎧 Tune in now and discover how Leanne is changing the game for live comedy.

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In this episode of Tenacity with Sonia C, we sit down with Rena Dempsey, the founder of Feed That Brain, to discuss her entrepreneurial journey and how she’s disrupting the supplement industry with clean, science-backed products.

Frustrated by the lack of transparency and quality in mainstream supplements, she set out to build a brand that prioritizes real ingredients, research-driven formulations, and consumer education. But the path to success wasn’t easy—she shares the challenges of launching a purpose-driven business, lessons learned along the way, and what it takes to bring an idea to life and scale it into a thriving company.

If you’re passionate about entrepreneurship, wellness, or creating an impactful brand, this episode is a must-listen!

🔊 Tune in now to hear how Feed That Brain is setting a new standard in health & wellness!

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In this episode of Tenacity with Sonia C, we explore how experience design transforms brands’ connections with their audiences. Mark Stern, founder of Custom Box Agency, shares his expertise on how businesses can boost customer retention, increase conversions, and create unforgettable brand experiences by integrating physical and digital elements.

Mark explores the psychology behind customer engagement, the power of unboxing experiences, and how brands—whether in SaaS, e-commerce, or service-based industries—can leverage gamification and personalization to reduce churn and enhance brand loyalty. If you want to stand out in a saturated market and build lifelong customer relationships, this episode has actionable strategies to help you level up your marketing.

🔗 Connect with Mark

Stern: CustomBoxAgency.com

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Do you want to unlock the secret to achieving your goals, building stronger relationships, and living a more fulfilling life? It all starts with emotional intelligence!

In this episode of Tenacity with Sonia C, we dive into the power of emotional intelligence with Kerry Tepedino, CEO of the One Thought Away Project.

Kerry shares her incredible journey from battling stress, anxiety, and an eating disorder to mastering mindset shifts that changed everything. She breaks down emotional intelligence vs. emotional mastery, revealing how we can rewire our brains, regulate our emotions, and build self-love—all while achieving success in our personal and professional lives.

💡 In this episode, you’ll learn:

✅ How one thought can shift your reality

✅ The connection between mindset mastery and success

✅ Simple breathwork techniques to reduce stress instantly

✅ Why self-love is the key to thriving in relationships & business

✅ How to stop self-sabotaging and start living with purpose

If you’re ready to take control of your emotions, reprogram your mind, and create the life you want, this episode is for you!

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