In this empowering episode of Tenacity with Sonia C, host Sonia Couto welcomes master life coach, bestselling author, and motivational speaker Lucy Liu. Together, they dive deep into overcoming limiting beliefs, cultivating rock-solid confidence, and embracing intentional living to create a life of purpose and fulfillment. Lucy shares actionable strategies for managing daily stress, transforming obstacles into opportunities, and making decisive decisions that drive lasting change.

Listeners will gain insights into building unshakable self-belief, setting meaningful boundaries, and celebrating small wins to stay motivated. Whether you’re an entrepreneur, a high-achieving professional, or someone seeking clarity and growth, this episode is packed with practical advice and inspiration.

Tune in to learn how to shatter your inner barriers, embrace your authentic self, and design a genuinely Confident & Epic life!

🎧 Listen now and start your transformation with actionable tools from Lucy Liu.

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In this episode of Tenacity with Sonia C, host Sonia Couto sits down with John Graham, a three-time USA Memory Champion and emotional transformation coach. John shares his journey of overcoming crippling anxiety, panic attacks, and chronic procrastination—not through traditional mental health methods but by diving into the emotional root causes behind these struggles.

Listeners will learn:

✅ Why traditional methods like meditation and journaling might not fully resolve anxiety.

✅ How suppressed emotions manifest as overwhelm and procrastination.

✅ Practical steps to start identifying and releasing emotional blocks.

✅ Why nervous system regulation is key to emotional healing.

If you’re an entrepreneur feeling stuck, overwhelmed, or unable to break free from procrastination, this episode provides a transformative framework for lasting emotional freedom.

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In this episode of Tenacity with Sonia C, Jake Stahl, a seasoned sales and training expert, joins Sonia to reveal the secrets behind building authentic connections in sales and business. Drawing on 30 years of experience across six countries and seven patents in learning development, Jake discusses why human connection outshines automation in today’s digital world.

Discover how Jake rebuilt his career after personal setbacks, the transformative power of his 2/10 Rule, and his innovative communication strategies that have helped companies triple their sales. Whether you’re a startup founder, sales professional, or entrepreneur, this episode will equip you with actionable insights to elevate your sales game and foster genuine client relationships.

Key Takeaways:

• Why focusing on quality over quantity in sales leads to better results.
• The importance of breaking conditioned responses to connect with prospects.
• How to balance authenticity with automation in your outreach strategy.
• The role of active listening in transforming workplace culture and customer relationships.

Tune in to learn why connection beats automation every time—and how it can drive meaningful growth for your business.

🎙️ Listen now and subscribe for more inspiring conversations!

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In this episode of Tenacity with Sonia C, Greg Williams, VP of Strategy at Western Computer, shares his expert insights on how startups and small businesses can successfully break into big tech ecosystems like Microsoft, Oracle, and other major players. Greg delves into the power of partnerships, the importance of credibility, and how to navigate daunting ecosystems to scale your business.

Whether you’re a startup looking to make your mark or an entrepreneur seeking innovative growth strategies, this episode is packed with actionable advice.

Tune in as we discuss:

• Building credibility and trust as a small business
• Partnering with major players to access larger client bases
• Content creation and marketing strategies for B2B growth
• How big tech ecosystems like Microsoft can help startups scale
• The future of ERP and CRM software in the cloud

Discover how to simplify complex technical solutions and position your business for long-term success in today’s competitive marketplace.

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In this episode of Tenacity with Sonia C, Sonia sits down with Michael Levitt, a burnout expert and founder of The Breakfast Leadership Network, to uncover the hidden toll burnout takes on our personal and professional lives. Michael shares his journey of overcoming a near-fatal burnout experience that cost him his job, health, and home and how he turned it into a mission to help others prevent burnout.

🔥 What You’ll Learn in This Episode:

• The early warning signs of burnout and how to recognize them.
• Practical, everyday strategies to manage stress and reclaim balance.
• How leaders and managers can support their teams to avoid burnout.
• Why boundaries and self-care are essential for entrepreneurs and high-achievers.

Whether you’re an entrepreneur, leader, or professional juggling endless responsibilities, this episode is packed with actionable advice to help you prevent burnout and thrive in work and life.

💬 Join the conversation and discover how to spot burnout before it derails your life—and how to come back stronger than ever.

📌 Don’t forget to subscribe to Tenacity with Sonia C and leave a review if you found this episode insightful!

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In this episode of Tenacity with Sonia C, Julian Hayes II, the founder of Executive Health, shares his unique approach to integrating physical and mental health for optimal entrepreneurial success. Julian, a renowned health and performance advisor, helps CEOs, executives, and entrepreneurs thrive in high-pressure environments by prioritizing their physical well-being and mental resilience.

We explore the concept of being the “CEO of your health,” exploring how personalized health strategies, data-driven insights, and mental fitness play crucial roles in achieving peak performance and avoiding burnout. Julian reveals actionable strategies for integrating fitness, mindset, and health management to build long-term success in business and life.

As an entrepreneur, it’s easy to focus solely on business growth, but maintaining a healthy balance between mind and body is essential for sustainability. In this episode, you’ll learn how to prevent burnout, boost your resilience, and ensure your health is your strongest asset.

Key Takeaways:

• Why integrating physical health and mental well-being is vital for success
• How entrepreneurs can prevent burnout and achieve long-term performance
• The role of data and technology in optimizing health outcomes for business leaders
• Actionable tips for building resilience and managing stress
• Why self-care is not optional but a critical component of entrepreneurial success

If you’re ready to unlock the full potential of your health and business, this episode is a must-listen!

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In this episode of Tenacity with Sonia C, we’re diving into the Three Pillars of an Abundant Life—Faith, Fitness, and Finance—with Chad Hufford, a financial planning expert, bestselling author, and resilience coach. Chad’s story is a powerful example of perseverance, starting his business in 2007 during one of the worst financial crises and building it into a firm that now manages over half a billion dollars in assets.

Chad shares how his unique blend of experiences—from biochemistry to athletic training and sports psychology—has shaped his approach to helping others achieve wealth, wellness, and purpose. Together, we explore how faith provides clarity, fitness builds strength and resilience, and financial habits create freedom.

This episode has actionable insights for anyone looking to overcome setbacks, develop high-performance habits, and lead an intentional, abundant life. Whether you’re an entrepreneur, investor, or simply seeking inspiration, Chad’s journey will motivate you to align your life with these three powerful pillars.

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In this episode of Tenacity with Sonia C, we’re joined by Benjamin Brown, CEO of 360 Sales Consulting, to discuss the essential strategies every entrepreneur needs to build and lead a successful sales team. With over 20 years of experience in sales, Benjamin shares insights on overcoming the common pitfalls in sales, why focusing on sales is just as crucial as marketing, and how to avoid being intrusive while selling in today’s digital age. He also explains how to hire the right salespeople, implement effective sales processes, and adapt to the ever-evolving sales landscape in entrepreneurship.

Whether you want to grow your team or boost your sales performance, this episode is packed with practical advice and real-world stories to help you succeed.

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In this episode of Tenacity with Sonia C, we are joined by Edwin Carrion, a God-made millionaire, entrepreneur, mentor, and family man with over 20 years of experience in building multimillion-dollar businesses. Edwin shares his journey of overcoming bankruptcy, finding balance in life and business, and achieving entrepreneurial success. As a former U.S. Marine, Edwin lives by the core values of Honor, Courage, and Commitment, and he’s here to show you how these values can transform your approach to business and life.

Edwin's story is one of resilience, perseverance, and growth. He talks about how he went from the hustle mentality that almost cost him everything to realizing the importance of delayed gratification and maintaining a healthy work-life balance. He also reveals his powerful approach to mentorship, overcoming fear, and building a business that aligns with your personal values.

If you're an aspiring entrepreneur, business owner, or someone looking to achieve success without sacrificing family and personal happiness, this episode is packed with practical advice, strategies, and inspiration.

Key Takeaways:

• How Edwin overcame bankruptcy and built a successful, balanced life and business.
• The importance of delayed gratification and why hustling isn’t the key to long-term success.
• How to find a mentor—even on a budget—and why mentorship is crucial for growth.
• The role of Honor, Courage, and Commitment in becoming a successful leader.
• Practical tips on overcoming fear and scaling your business to achieve financial freedom.

If you’re ready to face your fears, build your dream business, and live a life of balance, tune in and learn from Edwin’s incredible journey.

Edwin’s Website: https://edwincarrion.com

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In this episode, we sit down with Brandon Neely, financial strategist and innovator behind the STILL Method. Brandon shares his unique journey from running a coffee shop to becoming a leader in financial services, emphasizing how entrepreneurs can harness their economic destinies.

Discover the power of personal finance management through his insights on the 'Bank On Yourself' concept and his transformative financial strategies. Brandon’s story and advice will equip you with the tools to turn financial chaos into a structured path toward stability and growth.

Key Takeaways:

1. Introduction to the STILL Method: Brandon discusses how his personal experiences led to the creation of the STILL Method, designed to help business owners gain clarity and control over their financial health.
2. Transition from Coffee Shop to Financial Services: Learn about Brandon’s shift from managing a coffee shop to starting a financial services company. This shift highlights the importance of pivoting in business based on personal and financial insights.
3. Profit First and Infinite Banking: Brandon explains the concepts of Profit First for cash management and Infinite Banking, which uses high cash value life insurance as a financial tool.
4. Real-Life Financial Challenges and Solutions: He shares a personal anecdote about a flood at his coffee shop and how access to capital through his life insurance policy saved his business—showcasing the practical benefits of the 'Bank On Yourself' concept.
5. Advice for Entrepreneurs: Brandon emphasizes the critical need for entrepreneurs to understand their finances deeply, debunk myths about money management, and encourage proactive learning and application of financial knowledge.
6. Future Financial Trends: Insight into how AI and technology might influence personal finance management and the importance of critical thinking despite technological advancements.
7. The Role of Education in Financial Literacy: Discuss how early financial education can impact future business leaders and the systemic challenges of implementing this in mainstream education.

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