In this episode of Tenacity with Sonia C, we discuss the future of ethical content creation with Jon Gillham, the visionary founder of Originality.AI.

As a pioneer in AI content and plagiarism detection, Jon reveals the pivotal moment that inspired him to launch a leading detection tool, just days before ChatGPT changed the landscape, and how he’s navigating the rapid rise of generative AI.

We explore the real-world ethics of using AI for content creation, the risks of Google penalties for AI-generated content, and proven strategies for building trustworthy SEO with advanced AI tools. Jon shares why human-in-the-loop processes are essential for authentic content, lessons from his first startup exit, the benefits of bootstrapping, and how fostering a red team/blue team culture keeps his team at the forefront of AI development.

Whether you’re a founder scaling content, a marketer concerned about false positives, or a startup seeking growth without VC pressure, this episode is packed with actionable wisdom.

🎧 Listen now to discover:

- Why is not all AI content spam, but all spam is now AI

- What distinguishes high-performing teams in AI content detection 

- How to use plagiarism detection tools responsibly without harming your SEO

- Why bootstrapping could be your startup’s smartest move 

This episode is brought to you by: https://www.konverge.com

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations

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Podcasting isn’t just a trend; it’s a strategic tool for building absolute authority and influence. In this episode of Tenacity with Sonia C., I sit down with Dennis Meador, founder of the Legal Podcast Network, to unpack how service-based professionals can leverage podcasting to boost credibility and grow their personal brand.

From launching side hustles as a teenager to leading a podcast production company that supports over 100 law firms, Dennis shares the mindset and strategies that helped him scale—and how you can apply them too. We dive into the difference between thought leadership and proper authority, why most shows don’t last, and the role of consistency in content success.

Whether you’re launching your first episode or looking to refine your show, this conversation is packed with practical advice.

In This Episode:

• Why podcasting works for personal branding
• The pitfalls that cause most podcasts to fail
• How to position yourself as a trusted authority
• What service professionals must know about content longevity

This episode is brought to you by: https://www.konverge.com

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations

Advertising Inquiries: https://redcircle.com/brands

What if retaining your best people wasn’t about perks or pay, but about purpose and leadership?

In this episode of Tenacity with Sonia C., I’m joined by Francie Jain, Founder and CEO of Terawatt Group Coaching, to explore how leaders can build cultures where people don’t just stay, they grow. With over a decade of leadership strategy and coaching, Francie breaks down the root causes of employee turnover and how expert-led group coaching is reshaping how companies support and engage their teams.

We discuss why traditional retention strategies fall flat, what high-performing cultures have in common, and how leaders can create workplaces that inspire loyalty, growth, and genuine connection.

In This Episode:

• Why employees actually leave
• The ROI of leadership coaching
• How to build a culture of growth and trust
• The role of group coaching in retention

Sponsored by Konverge

A trusted Canadian leader in custom software development for over 31 years. Visit konverge.com

If you’re leading a team or building a company, this episode will shift how you think about culture. Please share it with a founder or manager who is ready to lead with intention.

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations

Advertising Inquiries: https://redcircle.com/brands

What happens when a creative mind meets cutting-edge tech? In this episode of Tenacity with Sonia C., I sit down with Emmy-winning TV producer turned founder, Erich Archer, to unpack how he transitioned from storytelling on screen to solving real business problems with AI.

Erich shares the behind-the-scenes journey of launching Smarty Pants, an ecosystem of over 100 custom GPT tools powering automation and innovation for startups, nonprofits, and creators. We talk about the mindset shift from creative to tech founder, how to identify real pain points in business, and why AI isn’t replacing humans, it’s amplifying them.

In This Episode:

• The leap from media to tech entrepreneurship
• Building useful AI tools from scratch
• How GPTs can accelerate business growth
• Lessons from launching 100+ tools without a tech background

Sponsored by Konverge

Custom software solutions, proudly built in Canada for over 31 years. Learn more at konverge.com

This one’s for builders and the curious. Please share it with someone exploring how to harness AI in their business.

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations

Advertising Inquiries: https://redcircle.com/brands

What if the key to startup success wasn’t scaling fast, but starting smaller and smarter?

In this episode of Tenacity with Sonia C., I sit down with Peter Bonney, founder of Vendorful, a SaaS platform revolutionizing B2B procurement and enterprise sales. Peter shares his unfiltered founder story, from building too broadly and burning out to rebooting with clarity, focus, and AI.

We explore how Vendorful now helps teams eliminate thousands of hours of manual work on RFPs and security questionnaires and the mindset shift that made it all possible.

In This Episode:

• The biggest mistake Peter made in his first startup
• Why your MVP should be messy (and small)
• How AI is transforming B2B workflows
• Starting over with clarity and lean thinking

Sponsored by Konverge

A Canadian leader in custom software development for over 31 years. Visit konverge.com

Do you know a founder navigating pivots or platform strategy? Share this episode; it might save them months of guesswork.

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations

Advertising Inquiries: https://redcircle.com/brands

What happens when ancient plant medicine meets modern wellness entrepreneurship?

In this episode of Tenacity with Sonia C., I sit down with Trish Mock, founder of GOOD PSYCHE, a wellness company that blends the wisdom of medicinal mushrooms and herbs with contemporary healing practices. Trish shares her powerful journey from growing up on her family’s medicinal herb farm to launching a mission-driven brand grounded in holistic health.

We talk about what it takes to grow a wellness company from the ground up, the challenges of educating a modern audience, and the deeper purpose driving GOOD PSYCHE’s evolution.

In This Episode:

• Trish’s journey from farm life to founder
• The role of medicinal plants in modern wellness
• What it takes to build trust in a wellness brand
• The emotional and practical sides of launching a purpose-driven company

Sponsored by Konverge

Custom software innovation, proudly Canadian for over 31 years. Explore more at konverge.com

Do you know someone who is launching a wellness or purpose-led brand? Share this episode with a founder who leads with heart and healing.

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations

Advertising Inquiries: https://redcircle.com/brands

What does it mean to lead with authenticity? In this episode of Tenacity with Sonia C, host Sonia Couto sits down with Justin Wenzel, founder of JWX, to explore how redefining leadership transformed his life and the lives of those he leads.

Justin opens up about growing up in the automotive industry, where his career path was laid out before he even had a say. From excelling in car sales to silently battling addiction and burnout, Justin shares the pivotal moment he decided to break the mould and take control of his story. His transition from surviving in a high-pressure environment to thriving in his own business is a must-have for anyone questioning the traditional definition of success.

Episode Sponsored by Konverge – A 31+ year leader in custom software development based in Canada.

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations

Advertising Inquiries: https://redcircle.com/brands

In this episode of Tenacity with Sonia C, we dive into the world of dating apps with Anthony Tulai, the Founder and CEO of Hopp Dating—an app that's shaking up the industry by eliminating endless swiping and meaningless chats in favor of real-life connections.

Anthony shares his unique journey from studying Nanotechnology Engineering at the University of Waterloo to launching a dating app that prioritizes authenticity and in-person meetups.

Episode Sponsored by Konverge – A 31+ year leader in custom software development based in Canada.

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations

Advertising Inquiries: https://redcircle.com/brands

In this episode of Tenacity with Sonia C, I sit down with Jared Jennings, founder of Phantom Brands, to talk about what it takes to build a sustainable and successful business.

Jared’s journey from a corporate 9-to-5 job to running a thriving brand agency wasn’t a straight path—it was filled with challenges, pivots, and invaluable lessons.

Episode Sponsored by Konverge – A 31+ year leader in custom software development based in Canada.

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations

Advertising Inquiries: https://redcircle.com/brands

What happens when success comes at the cost of your well-being? In this inspiring episode of Tenacity with Sonia C, we sit down with Miguel Ribeiro, a passionate entrepreneur who found himself on the brink of burnout after years of relentless hustle. Miguel opens up about the pivotal moment that forced him to re-evaluate everything—his business, health, and definition of success.

Together, we explore how he rebuilt a thriving business and a life rooted in purpose, resilience, and balance. From redefining his boundaries to creating systems that support sustainable growth, Miguel’s journey is a powerful reminder that building a business is possible without burning out.

Whether you’re an entrepreneur, leader, or someone chasing a big dream, this episode is packed with insights on how to prioritize your well-being while still reaching for success.

Episode Sponsored by Konverge – A 31+ year leader in custom software development based in Canada.

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations

Advertising Inquiries: https://redcircle.com/brands