How does one get into the tea business? Here to share his story is Andy Hayes, Founder and Creator of Plum Deluxe and Plume Deluxe Teas. Plum Deluxe is a community for friends and family who enjoy life's luxuries, big and small, and they connect through flavorful tea! Andy chats with host Elliot Begoun to share how he fell in love with tea and the culture behind it with stories of travels from around the world. Drawing inspiration from these experiences, he was able to build a business and a community. In this episode, Elliot imparts strategies he used for his business, from creating a brand to attracting the right customers. Don't miss out on business and industry insights from Andy and get a deeper understanding of the impact of community for the success of your business.

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