TIG Talks

Finding key talent is a struggle for many companies. As drivers of growth, these people can make or break your business, so it helps to learn the ways we find the right ones for us. Here to impart his insights and experience is Mark Sandler. He is a Managing Partner of Transcend Search Partners, a search firm that offers a hands-on approach to finding key talent. In this episode, he discusses what it is like to bring people into the organization, what pain points and issues companies need to overcome, and how to narrow down the search for the right culture fit. Going beyond the search process, Mark adds layers to the conversation by tapping into the importance of creating a good working atmosphere that brings out the best in your people and retains them. Learn about the best hiring practices you can implement today. Join Mark as he provides a guide on finding key talent for lasting success.

Aligning funding with your business goals isn't just about getting capital – it's about ensuring the fuel matches the journey for sustainable success. In this episode, we have Keith Harrington from Novel Capital to discuss the complex world of business funding. He explores the critical importance of aligning funding structures with business models, challenging the "rocket ship" aspirations versus the reliability of a "Toyota" business approach. He also explores alignment funding, CPG industries, and more. Tune in now!

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Entrepreneurship is groundless because things are always changing. Finding success means learning to stay afloat with what is happening. Join us in this episode as Merril Gilbert from Trace Trust shares how to thrive in an era where change is the only constant. She discusses the changes in entrepreneurship, from raising capital to fostering resilience in uncertain times. Merril touches on the power of community, impact-driven entrepreneurship, celebrating progress, a purpose more than profit, and more. Today’s discussions are not just about entrepreneurship but also about seizing opportunities in this world. Tune in now.

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To succeed as an entrepreneur, you don't need to chase the illusion of instant success. It is about persistently and resolutely pursuing continuous growth. Today, Simeon Margolis discusses the raw truths, challenges, and triumphs of building a business from the ground up. He debunks myths and misconceptions surrounding startup success, such as “hockey stick growth.” Simeon also showcases the realities of growth, highlighting the importance of the "staircase of growth" model. He emphasizes the importance of disciplined growth, warns about the temptation of attractive new opportunities, and more. Tune in now!

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In the world of Consumer Packaged Goods, the key to success is not in following the crowd, but in daring to ask the right questions and charting your own unique path. In this episode, we have special guest David Mesa, the President of WE GROW CPG, a firm that specializes in helping emerging CPG brands succeed in this highly competitive industry. Today, David doesn’t hold back. He discusses the do's and don'ts of the CPG industry, emphasizing the need for entrepreneurs to have patience and realistic expectations. He shares how to build a unique brand that stands out in a crowded marketplace, using examples like energy bars and toilet paper to illustrate his points. David encourages entrepreneurs to ask the right questions and not blindly follow conventional wisdom, highlighting the importance of charting your unique path in the CPG space. Tune in now and learn all about the CPG world!

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Should you launch your brand with Costco or not? Bringing us his sales experience with Costco in this episode is Jeremy Smith, the CEO of LaunchPad Group USA, the official home to the entrepreneurs of food brands. Today, Jeremy explores how Costco could build a business owner’s brand or destroy it. He also brings insights into the categories within Costco that are underdeveloped yet are still fully formed. Find out more about how you should launch your brand with Costco today. Tune in to this insightful conversation to identify if this next step is the right fit for you!

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Entrepreneurship is the food for growth, and it takes a good meal of business to grow. But what are the key ingredients for a profitable business? In this episode, Sari Kimbell, the Author of Key Ingredients: How to Turn Your Passion Product Into A Profitable Business, reveals the secret behind a profitable business, especially when you’re a startup. As a CEO, you should consider your business as a child and take care of it. Serving us the value of resiliency, Sari offers how she shifts her mindset to become optimistic and take chances. Her insights provided so much value in today’s conversation. So, grab your napkins because Sari Kimbell will serve you a plate full of wisdom!

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Embracing generational differences fuels innovation, harbors success, and creates the ultimate dream team. Join us as our special guest, Erin-Kate Whitcomb, author of “Good Work: How Gen X and Millennials are the Dream Team for Doing Good When Collaborating Well,” explores the fascinating interplay between generations in today's workforce and uncovers the untapped potential of generational differences. She dissects the dynamics between generations, from Baby Boomers to Gen Xers and Millennials, diving deep into their motivations, expectations, and communication styles. Get ready to reevaluate your approach to leadership, employee engagement, and fostering collaboration as Erin-Kate shares strategies to harness the power of generational differences and create stronger, more innovative teams. She also sheds light on generational nuances, helping leaders bridge the generation gap within their organizations. Erin-Kate even gives real-world examples of companies thriving by leveraging generational differences both in their marketing strategies and internal culture. Tune in now to embrace the power of generational diversity!

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How can you be productive in your business? What is the root cause of your problems keeping you from being productive? Today, Arron Mansika, the Founder of Mindful Your Business, explains how awareness and mindfulness push your business toward success. He explains the value of awareness in strategic adaptability. Arron also shares the benefits of investing in time. This conversation provides so much insight to help you grow. So be the genesis of change and move forward to succeed.

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Success in the food service industry lies in building relationships, serving passion on a plate, and crafting tailored marketing that feeds the appetite of operators and chefs. In this episode, Edward Zimmerman, the founder of The Food Connector, discusses how to thrive in the world of food service, and the secrets to success in an ever-evolving market. Edward delves into why building meaningful connections with operators, chefs, and distributors is crucial for your brand's success. He shares how to leverage your passion for your product and translate that enthusiasm into sales. He uncovers the hidden power of word-of-mouth marketing among chefs and operators, and how it can skyrocket your business. Edward reveals the art of engaging foodservice operators and understanding their unique needs. He emphasizes the importance of having a dedicated food service landing page and how it can boost your leads and conversions. Finally, the food service industry presents both opportunities and challenges. Edward shares how to strategically approach regional and national chains versus local markets to gain traction and expand your reach. Tune in now and learn how to create lasting relationships, craft winning marketing strategies, and thrive in the competitive foodservice landscape!

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