An explosive brand is about striking a balance between high-quality products and a value-driven mission. This is exactly what Margarita Womack did to establish the first brand of Latin Goodness Foods, Mas Panadas. Sitting down with Elliot Begoun, she shares how her highly prescriptive approach to running a business secured the success of her frozen empanada brand. Margarita also explains how she is making Mas Panadas a place of equity and community for minorities, detailing its part in empowering Hispanic entrepreneurs.

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In entrepreneurship, there is still a disconnect when it comes to accessing local markets and communities. Our guest in this episode is connecting it all by creating snacks on purpose. Renee Dunn, the founder and CEO of Amazi Foods, works directly with farmers and small businesses in Uganda to make their products by building a vertically integrated, more transparent, and connected supply chain that actually creates direct market access for those at the source. She joins Elliot Begoun to tell us more about her passion for this space and the challenges she encountered in the process of bringing the products to the shelf at a reasonable margin. Renee then shares her thoughts on the impact of telling the story through your product and the risks that come from your business models.

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Making it in any industry is a feat in itself, but it is significantly more challenging for solo entrepreneurs. Today's guest did just that and more as a woman entering the largely male-dominated space of alcoholic beverages. Donna Katz is the Founder of G's Dry Hard Ginger Beer, an organic, healthier option to the classic brewed drink. In this episode, she joins Elliot Begoun to share some of her experiences venturing into the space along with valuable lessons she gained along the way. Donna talks about the inspiration behind her brand and the challenges she faced establishing her business, from fundraising to sourcing materials and more. Be inspired by her journey and be moved to action as she offers tips for aspiring solo entrepreneurs. Don't miss it!

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Entrepreneurship is a process and a passion. You must genuinely care for your team and the customers you’re serving. Listen to your host Elliot Begoun as he talks with Danny Walsh about building a sustainable revenue engine to make a difference in the world. Danny is the founder of Peak State Coffee. In this episode, he shares valuable insights on the importance of positive energy and motivation for your entrepreneurial spirit. He also explains his company and how his products boost good health with the highest quality they could offer. Tune in to learn how to make things happen, improve processes, and change people’s lives for the better.

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If you are not attending expos and events, you miss out on potential opportunities, connections, and wisdom. Yet, truth be told, going to these events is an investment in that they take both your time and money. That is why it is just right to make the most ROI from them. If you're heading to Philadelphia for the upcoming Expo East, you are in luck because Elliot Begoun has the episode for you! He is joined by our very own Brand Activation Director here at TIG Brands, WavenDean Fernandes, and together, they brainstorm how you can potentially maximize the experience in Expo East. From listening to key people in the industry, building relationships, and putting your business forward to availing yourself of those serendipitous moments of connection and opportunities for growth, Elliot and WavenDean have you covered. So, whether you're attending the Expo East or any upcoming events in the future, tuning in to this conversation will bring you lots of tips and insights!

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Health is wealth. But sometimes, we are tempted to trade that for a moment of indulgence. And having very limited options only gives us an excuse to fall for the junk food that is readily available. But not anymore! Nikki Azzara, Founder and CEO of P.S. Snacks, is here to talk about their plant-based whole foods treats that you can indulge in. She also shares the challenges of starting and scaling a business and their vision of reinventing childhood treats into healthier alternatives that everybody can enjoy.

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Ever worked for someone or on something that goes against your principles and goals? That was exactly the factor that brought about the creation of 2019 NEXTY’s Best New Natural Kids Product lil'gourmets. In this episode, Founder & CEO Shibani Baluja talks about their mission to not only offer baby food that is safe and nutritious but to influence kids’ eating habits as well. Tune in and find out about the challenges of starting a brand and creating a new category and their strategies to bring their product to the forefront.

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The pandemic has undeniably shifted a number of things in doing business. And for a relatively conservative industry such as agriculture, pivoting toward the trend can be a bit more challenging. This is what our guest in this episode faced when COVID hit, realizing the need to bring their brand to the shelf and tell their sustainability story to the world. Erin O'Donnell, Vice President of Sales for Sun Valley Rice, joins Elliot Begoun to share with us how she took the opportunities brought on by the sudden changes and built a strong brand in the agriculture business. She talks about the health benefits of eating brown rice and the technology they use to make it more palatable. Creating more impact, Erin also tells us what they are doing in Northern California's rice industry to promote the environment, pushing forward their passion for sustainability with their products at Planet Rice. There are so many fresh insights to learn about being an entrepreneur within this industry that you can apply to your business. Join Erin as she imparts more!

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With all the options that you can find in the market today, strategy is key in getting your product ahead. And what better way to go than being the first? In this episode, Ryan Armistead brings us the story behind the first line of fresh juice and functional wellness shot made with heirloom produce sourced directly from sustainable family farms: Happy Moose Juice. He talks about the challenges of starting up and the importance of being innovative in coming up with something new and being different. He also shares some tips on the right mindset when pitching to investors and how finding the right retailers saves you marketing costs and takes your product directly to the consumers. Tune in and find out how you can build your identity and make your brand stand out. 

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Clara Paye, the founder of UNiTE Food, wanted to capture the hearts of families with healthy food selections made in kitchens across the globe. To other entrepreneurs wanting to enter the market, specifically on the nutrition kind, it would seem too risky. Clara launched her protein bar brand UNiTE with gusto. Her products like the churros, Mexican hot chocolates, and PB&Js are foods that bring memories and nutrition at the same time. All the products are also gluten-free and made using plant-based protein. In this episode, host Elliot Begoun interviews Clara about her entrepreneurial journey, from working in the service industry as a head of a plumbing company to becoming the owner of a food product company. Join in to know more about Clara and her story on this episode of TIG Talks.

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