With all the options that you can find in the market today, strategy is key in getting your product ahead. And what better way to go than being the first? In this episode, Ryan Armistead brings us the story behind the first line of fresh juice and functional wellness shot made with heirloom produce sourced directly from sustainable family farms: Happy Moose Juice. He talks about the challenges of starting up and the importance of being innovative in coming up with something new and being different. He also shares some tips on the right mindset when pitching to investors and how finding the right retailers saves you marketing costs and takes your product directly to the consumers. Tune in and find out how you can build your identity and make your brand stand out. 

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