If you are not attending expos and events, you miss out on potential opportunities, connections, and wisdom. Yet, truth be told, going to these events is an investment in that they take both your time and money. That is why it is just right to make the most ROI from them. If you're heading to Philadelphia for the upcoming Expo East, you are in luck because Elliot Begoun has the episode for you! He is joined by our very own Brand Activation Director here at TIG Brands, WavenDean Fernandes, and together, they brainstorm how you can potentially maximize the experience in Expo East. From listening to key people in the industry, building relationships, and putting your business forward to availing yourself of those serendipitous moments of connection and opportunities for growth, Elliot and WavenDean have you covered. So, whether you're attending the Expo East or any upcoming events in the future, tuning in to this conversation will bring you lots of tips and insights!

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