An explosive brand is about striking a balance between high-quality products and a value-driven mission. This is exactly what Margarita Womack did to establish the first brand of Latin Goodness Foods, Mas Panadas. Sitting down with Elliot Begoun, she shares how her highly prescriptive approach to running a business secured the success of her frozen empanada brand. Margarita also explains how she is making Mas Panadas a place of equity and community for minorities, detailing its part in empowering Hispanic entrepreneurs.

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