What if the moment that stopped you… was the moment that changed everything?

In this episode of What I Wish I Knew at 30, I sit down with Samantha Tait, founder of BRND Group, to unpack how a broken leg, a marriage breakdown, and total uncertainty became the foundation for resilience, leadership, and business success.

After breaking her leg playing rugby for England, Samantha was forced to slow down and in that stillness, she spotted an opportunity that would reshape her career. What began as a scrappy social media experiment turned into one of Australia’s leading brand and digital strategy agencies.

In this honest, grounded conversation, we explore:
• What Samantha wishes she knew at 30
• Why fast growth can sabotage long-term success
• Letting go of victim stories and drama hooks
• Building confidence through discomfort and change
• Leadership, accountability, and self-awareness
• Why momentum matters more than perfection

⏱️ Timestamps

00:00 – Samantha’s story: from rugby to brand building
02:55 – Life, motherhood, and business at 30
03:58 – Winging it vs finding purpose
05:06 – Risk-taking, fear, and momentum
06:38 – Why she didn’t have big goals (and what she learned)
08:48 – Values, alignment, and flow
11:05 – The myth of “fast = success”
12:18 – Divorce, uncertainty, and rebuilding identity
14:42 – Loneliness, resilience, and emotional growth
16:05 – Advice she’d whisper to her 30-year-old self
18:01 – Three life lessons that changed everything
22:50 – The mindset shift that redefined success
27:18 – Final takeaway: momentum over perfection

🌟 About the Host – Fran Harper
🌐 Learn more about Fran Harper:
https://www.franharpercoaching.com/about

📧 Contact Fran Harper:
[email protected]

💡 Fran Harper empowers individuals and teams to live with clarity, purpose, and balance. With decades of experience in sales, marketing, and communication, she blends business strategy with Neuro-Transformation Therapy to help people create lasting mindset shifts for success from the inside out.

💫 About the Channel – What I Wish I Knew at 30
🎥 Welcome to What I Wish I Knew at 30, where real stories meet raw truth and remarkable growth.

Hosted by Fran Harper – Life Architect, entrepreneur, and mindset coach – this channel helps you:

• Build resilience
• Rediscover purpose
• Create mindset shifts for success
• Live a life of freedom, impact & alignment

🌎 Connect with Fran Harper
📸 Instagram: /wiwikat30
📘 Facebook: /fran.harper.79
💼 LinkedIn: /franharper

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