The Marketing Intelligence Show

Breaking silos in video marketing: Integrating data, creative, and digital with SnapShot Interactive

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In this episode, Jessica Gondolfo chats with Sean Whitmore, Director of Digital at SnapShot Interactive, about the ever-changing world of video marketing.

You’ll learn:

  • How data influences creative decisions to ensure marketing strategies are effectively targeting the right audience.
  • The shift towards short-form, engaging video content and its impact on marketing strategies.
  • The trend of bold, unconventional marketing tactics to capture audience attention.
  • Methods to measure the success of creative campaigns and adjust strategies based on performance data.
  • How different channels are leveraged depending on the target audience and campaign goals.

    • Tune in to learn how to break down silos between data, creative, and digital for a more integrated approach to video marketing.

    ...more
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