In this episode of The Marketing Intelligence Show by Supermetrics, host Evan Kaeding chats with Siim Säinas, Social Measurement and Insights Manager at Google. Siim brings a wealth of experience from his agency days and his current role at Google, offering a deep dive into how one of the world's largest companies approaches media effectiveness and social measurement.

Key topics include:

- How Google balances brand and performance marketing.

- Tools and metrics Google uses to measure media impact.

- The future of creative testing and AI-driven marketing strategies.

Learn from Siim’s expert advice and actionable tips to elevate your marketing strategies—whether you're managing campaigns for a small business or a global enterprise. Don't miss this behind-the-scenes look at Google's marketing approach!

In this episode of The Marketing Intelligence Show, Jose Murillo, Regional Head of Connections Marketing at FIFCO, shares his inspiring journey of transforming FIFCO’s marketing operations.

Tune in to learn how Jose:

• ​Transitioned from agency owner to leading FIFCO’s marketing transformation.
• ​Built an in-house agency that scaled across three countries and won awards.
• ​Established a Marketing Data Foundation that became a strategic pillar for FIFCO.
• ​Developed predictive KPI models to optimize campaigns and drive efficiency.
• ​Leveraged Supermetrics to automate reporting, saving over 160 hours monthly.

Gain practical advice for navigating organizational challenges, building a data-driven culture, and scaling marketing operations effectively.

On this episode of The Marketing Intelligence Show, Evan Kaeding sits down with Tyson Drake, former CMO of the nine-figure DTC brand Oodie and now a fractional CMO helping e-commerce brands grow profitably.

Tyson shares his no-nonsense strategies for scaling DTC brands, from choosing the right ad platforms to making sense of first-party data. He also reveals how emerging AI tools can change the game for marketers and why tracking the right metrics—like contribution margin—matters more than ever.

You’ll Learn:

Packed with practical tips, this episode is a must-listen for anyone serious about e-commerce growth.

In this episode of The Marketing Intelligence Show, Gokul Prasad, Media Performance Manager at Ontario Lottery and Gaming Corporation, shares how his team transformed their approach to omnichannel marketing analytics. Host Zachary Bricker dives deep into OLG's journey of centralizing data, automating reports, and making smarter, data-driven decisions.

Key discussion points include:

You’ll also hear how they:

Whether you're a marketing professional or analytics enthusiast, this episode is packed with actionable insights to inspire your next move.

🎧 Why did SuperSummit 2024 score 4.6 stars? Get all our tips for building a leading marketing intelligence event. Join Jessica Gondolfo and Aleksander Cardwell from Supermetrics as they take you behind the scenes of SuperSummit, our biggest event of the year for marketing and analytics pros worldwide.

Discover product updates, unforgettable sessions, and audience moments that made this event a standout success. Whether you joined live or couldn’t make it, this episode highlights everything that made SuperSummit '24 unmissable.

You'll learn:

Don't forget to check out the Supermetrics Community for on-demand content and join us in future events! https://community.supermetrics.com/p/supersummit 

In this episode of the Marketing Intelligence Show by Supermetrics, we dive deep into the world of Marketing Mix Modeling (MMM). Join host Daniel King as he chats with industry experts Matt Farrugia, Global Chief Customer Officer and Co-founder of Mutinex, and Kevin Alphonso, Senior Marketing Manager at Seek.

Discover what MMM is, why it's crucial for today's marketers, and how it can help businesses navigate complex marketing landscapes. Learn about the challenges businesses face and how MMM can provide solutions. Get insights into key metrics, implementation strategies, and the future of MMM.

Key topics covered:

Join us as we explore real-world examples, challenges, and best practices for implementing MMM in your organization.

In this episode of The Marketing Intelligence Show hosted by Supermetrics, learn how Manscaped uses analytics to transform feedback into cutting-edge products, from their iconic Lawnmower series to exciting new frontiers. We'll delve into the risk vs. reward of their edgy marketing strategies and how they leverage data to measure success and maximize impact.

Speakers:

Here’s what you’ll learn:

Whether you're a business leader, marketing professional, or simply curious about creating exceptional products, this episode is a must-listen!

In this episode, Jessica Gondolfo chats with Sean Whitmore, Director of Digital at SnapShot Interactive, about the ever-changing world of video marketing.

You’ll learn:

Tune in to learn how to break down silos between data, creative, and digital for a more integrated approach to video marketing.

In this episode of The Marketing Intelligence Show by Supermetrics, Jessica Gondolfo, Head of US Regional Marketing at Supermetrics, is joined by Ryan Hubbard, Business Intelligence Analyst at PlanetArt - a personalized gift store to celebrate life's important moments-

Together, they'll reveal how PlanetArt uses marketing mix modeling to optimize marketing spend and boost customer acquisition across various brands and platforms.

Discover how they use marketing mix modeling (MMM) to:

Tune in for actionable tips to maximize your marketing efforts and gain a competitive edge!

In this episode of the Marketing Intelligence Show, Jessica Gondolfo chats with Trevor Irish, a digital marketing analyst at Vollrath, a leading B2B manufacturer of commercial cookware and equipment.

Trevor dives deep into the importance of competitive intelligence in today's digital marketing landscape and how it can supercharge your B2B marketing efforts. 

Learn how Vollrath uses Supermetrics to:

Tune in to learn how to stay ahead of the curve and dominate your competition!