By Supermetrics
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The podcast currently has 82 episodes available.
In this episode of the Marketing Intelligence Show by Supermetrics, we dive deep into the world of Marketing Mix Modeling (MMM). Join host Daniel King as he chats with industry experts Matt Farrugia, Global Chief Customer Officer and Co-founder of Mutinex, and Kevin Alphonso, Senior Marketing Manager at Seek.
Discover what MMM is, why it's crucial for today's marketers, and how it can help businesses navigate complex marketing landscapes. Learn about the challenges businesses face and how MMM can provide solutions. Get insights into key metrics, implementation strategies, and the future of MMM.
Key topics covered:
Join us as we explore real-world examples, challenges, and best practices for implementing MMM in your organization.
In this episode of The Marketing Intelligence Show hosted by Supermetrics, learn how Manscaped uses analytics to transform feedback into cutting-edge products, from their iconic Lawnmower series to exciting new frontiers. We'll delve into the risk vs. reward of their edgy marketing strategies and how they leverage data to measure success and maximize impact.
Speakers:
Here’s what you’ll learn:
How Manscaped uses analytics to inform crucial choices and optimize marketing campaigns.
How Manscaped A/B tests everything, to find what resonates with customers.
Explore Manscaped's top-of-the-funnel approach to reach new audiences and expand retail partnerships.
How Manscaped leverages customer feedback and data from Supermetrics to continuously improve products and experiences.
Whether you're a business leader, marketing professional, or simply curious about creating exceptional products, this episode is a must-listen!
In this episode, Jessica Gondolfo chats with Sean Whitmore, Director of Digital at SnapShot Interactive, about the ever-changing world of video marketing.
You’ll learn:
Tune in to learn how to break down silos between data, creative, and digital for a more integrated approach to video marketing.
In this episode of The Marketing Intelligence Show by Supermetrics, Jessica Gondolfo, Head of US Regional Marketing at Supermetrics, is joined by Ryan Hubbard, Business Intelligence Analyst at PlanetArt - a personalized gift store to celebrate life's important moments-
Together, they'll reveal how PlanetArt uses marketing mix modeling to optimize marketing spend and boost customer acquisition across various brands and platforms.
Discover how they use marketing mix modeling (MMM) to:
Tune in for actionable tips to maximize your marketing efforts and gain a competitive edge!
In this episode of the Marketing Intelligence Show, Jessica Gondolfo chats with Trevor Irish, a digital marketing analyst at Vollrath, a leading B2B manufacturer of commercial cookware and equipment.
Trevor dives deep into the importance of competitive intelligence in today's digital marketing landscape and how it can supercharge your B2B marketing efforts.
Learn how Vollrath uses Supermetrics to:
Tune in to learn how to stay ahead of the curve and dominate your competition!
In this episode of The Marketing Intelligence Show by Supermetrics, Jessica Gondolfo, Head of US Regional Marketing at Supermetrics, is joined by Joe Mineo, the Associate Director of Ads and Analytics at Chatterblast.
Together, they'll reveal how to leverage data to navigate the evolving marketing landscape, with a focus on building brand awareness and fostering client trust.
Here's what you'll learn:
Tune in to unlock the secrets to data-driven marketing success!
In this data-packed episode of The Marketing Intelligence Show, Jessica Gondolfo, Head of US Regional Marketing at Supermetrics, is joined by Jay Sala, Founder and CEO, and Sanjay Mayar, VP of Growth, at Imajery. Together, they'll reveal how Imajery uses data to acquire clients and build trust across the entire customer journey.
Here's what you'll learn:
- How to leverage data to make smarter marketing decisions
- Why client alignment is key to successful campaigns
- The importance of clear & concise reporting
- How to use Supermetrics to streamline your marketing data
Tune in now!
In this episode of The Marketing Intelligence Show, Jessica Gondolfo chats with Zeke Camusio, founder and CEO of Data Speaks. Zeke breaks down the concept of impact-based attribution and explains how it can help you optimize your marketing budget and maximize return on investment (ROI).
In this episode, you'll learn:
Tune in now!
In today's episode, Jess Gondolfo sits down with two industry experts from Mindgruve, Ellyn Savage, VP of Media, and Haven Brady, VP of Strategy for a fireside chat with Mindgruve, a leading marketing and advertising firm.
In this session, we explore:
Discover how Mindgruve, a leading marketing agency from San Diego, revolutionized their data analytics with Supermetrics - https://youtu.be/vW1TV9a6lmk?si=Z7gZBnufo3HWdrqU
In today's episode of the Marketing Intelligence Show, we delve into the world of marketing measurement in a privacy-first environment.
Evan Kaeding chats with Andrew Covato, a measurement and growth consultant, to expose the limitations of traditional methods like last-click attribution and retargeting.
We'll explore powerful alternatives like Marketing Mix Modelling (MMM) and incrementality testing, and discover how to combine them for a holistic view of marketing effectiveness. Learn how to break free from the misleading data and optimize your campaigns for real results.
The podcast currently has 82 episodes available.