Do your e-commerce reports tell the full story—or just a fraction of it?

In this episode of The Marketing Intelligence Show, host Anna Shutko is joined by Tea Korpi, Senior Product Marketing Manager at Supermetrics, to explore how e-commerce marketers can cut through the noise, eliminate blind spots, and build smarter, action-oriented dashboards.

You’ll learn:

• Why so many e-commerce reports fall short

• How to organize your dashboard by funnel stage

• The metrics that matter at each phase of the customer journey

• How to connect marketing and product data for more accurate reporting

• Real-life examples from brands like Manscaped and Benefit Cosmetics

Whether you're stuck in data overload or looking to level up your existing reporting strategy, this episode will help you move from data hoarding to actionable insight.

Related resources:

• • Custom data import: https://supermetrics.com/blog/custom-data-import 
  • Essential ecommerce metrics for 2025 success: https://supermetrics.com/blog/ecommerce-metrics 
  • What is ecommerce reporting, and why does it matter?:
    https://supermetrics.com/blog/ecommerce-reporting
    
  • The 2025 marketing data report: https://discover.supermetrics.com/marketing-data-report-2025/