If you've ever found yourself trapped in the exhausting cycle of filling your pipeline, delivering to clients, then scrambling to fill your pipeline again—this episode is for you. Rachel Minion, Head Rock Star at Rockstarr & Moon, joins host Zaneta Chuniq Inpower to break down why consultants get stuck in what she calls "the grind cycle" and how to escape it without working more hours.

Rachel brings a unique perspective as a third-generation entrepreneur who cut her teeth managing 400 to 1,200 estimates daily at her parents' printing company before moving into corporate marketing roles at Verizon Wireless and Ticketmaster. When the pandemic hit and she was furloughed, she went full-time on her consulting business and never looked back.

In this conversation, Rachel shares how her Profit Multiplier program helps consultants find at least $100,000 in hidden profit—with one client already seeing a 52% year-over-year sales increase and another at 42% growth, all without adding staff. She also gets refreshingly honest about the moment every entrepreneur faces when they think "maybe it would be easier to just get a job" and how to push through it.

The most tactical segment comes when Rachel describes losing her project manager of three years and her husband's challenge: what if you automated 80% of the role? Three weeks of intensive work later—mapping processes, rewriting SOPs, and building automations—she went from working 3 a.m. to 7 p.m. to finishing by 5:30 for dinner. Her example of turning meeting note-takers into automated task creation systems is something any consultant can implement immediately.

Rachel also challenges the common advice to just "talk about yourself more" when marketing your consulting business. Her reframe: make the client the hero of every success story. When you showcase their transformation and challenges, prospective clients see themselves achieving the same results.

The conversation touches on why systems beat hustle every time, the importance of interconnected tools rather than disconnected apps, and Rachel's ambitious goal to help 100 small businesses double by 2029. She argues that when small businesses grow, the ripple effects extend far beyond revenue—to their families, communities, local little leagues, and neighboring businesses in ways that large corporations simply don't replicate.

For consultants struggling with inconsistent lead flow, Rachel's core message is clear: you're not lacking talent, you're lacking structure. And more hustle won't fix a business that isn't built on a proven growth system.

Connect with Rachel directly at rachelminion.com or explore her consulting frameworks at rockstarrandmoon.com—that's Rockstarr with two R's at the end.

Rachel's current reading stack includes Alex Hormozi's $100M Offers and $100 Million Leads, which she returns to regularly for fresh ideas on testing and experimentation.

About the Host

Zaneta Chuniq Inpower is a marketing professional and entrepreneur based in Atlanta with experience across multiple industries including resume writing and personal branding.

About the Guest

Rachel Minion is the founder and Head Rock Star at Rockstarr & Moon, a RevOps organization helping B2B consultants escape the grind cycle and build predictable, scalable profit. A third-generation entrepreneur, Rachel previously contributed to the Verizon Wireless website rebuild and led marketing at Ticketmaster before going full-time on her consulting practice during the pandemic. She's based in Northeast Florida.

Episode produced by Unscripted Small Business

Interview edited and formatted by Jeremy Rivera