Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Combining living as enrollment with building a personal brand and creating tribes and communities is essential for success as a coach.
• The authority abundance architecture model consists of living as enrollment, building a magnetic personal brand, designing a product pyramid ecosystem, and building a client creation engine.
• The client creation engine has three stages: top of funnel, middle of funnel, and bottom of funnel.
• The content creation engine involves creating long-form and short-form content on a daily and weekly basis.
• Case studies demonstrate the success of implementing these strategies.

Sound bites:

"How I made over $120,000 in my very first year as a life coach"

"People don't buy coaching, they buy coaches"

"Building a coaching business is probably the biggest inner and spiritual journey"

Time stamps:

00:00 Introduction and Background

11:56 Designing Your Trademark Week

24:34 The Client Creation Engine