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Breaking the Gates — From Lead to Demand Generation with Alice de Courcy
The way people research, find and purchase products and solutions is changing. Traditional sales funnels are failing, often capturing leads who are not ready to buy.
Alice de Courcy, CMO at Cognism leads the way out of the tangled maze of misalignment and wasted resources between marketing and sales.
In this episode, I interview Alice about how she successfully transformed her B2B marketing playbook by focusing on content-fueled demand generation instead of collecting MQLs.
Join us as we discuss:
- Why Alice stopped delivering MQLs to the sales team
Check out these resources we mentioned during the podcast:
- Episode 1 with Rand Fishkin
Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.
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By Landbot
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The way people research, find and purchase products and solutions is changing. Traditional sales funnels are failing, often capturing leads who are not ready to buy.
Alice de Courcy, CMO at Cognism leads the way out of the tangled maze of misalignment and wasted resources between marketing and sales.
In this episode, I interview Alice about how she successfully transformed her B2B marketing playbook by focusing on content-fueled demand generation instead of collecting MQLs.
Join us as we discuss:
- Why Alice stopped delivering MQLs to the sales team
Check out these resources we mentioned during the podcast:
- Episode 1 with Rand Fishkin
Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.