Content is one of the most discussed strategies in B2B digital marketing. Despite how hard it is to trace its connection to revenue, the topic stays hot. After all, when done right, it performs marketing miracles and makes the stuff of legends for future generations. 

How do you get it right, though? 

Most importantly, why do most brands miss the mark?

In the last episode of season one of Ungated Marketing, Fernando interviews Amanda Natividad, VP of Marketing at SparkToro, with a storied and very successful career in content marketing. She generously shares her experiences–successes and fails alike–as well as the secret recipe you need to spread contentment among your audiences. 

Join us as we discuss:

• Permissionless co-marketing, FitBit ideas generator & other content stories

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A classic becomes a classic for a reason — there’s something about it, whatever it is, that conveys a feeling of timeless quality or worth.

If Meg Ryan and Tom Hanks make for one of the most, if not the most, classic pairings in romantic comedies, then email is easily the classic online marketing channel. No matter what comes its way, it remains untouched, even after it’s been considered a dead channel many times over.

What is it about email marketing that makes marketers keep gravitating toward it?

In this week’s episode of Ungated Marketing, I interview Rui Nunes, Founder at ​​sendXmail, an email marketing and automation agency, and Zopply, a full digital service agency, on his all-encompassing view on email marketing over the years and the dos and don’ts of building a successful email marketing strategy.

Join us as we discuss:

• The main concepts in email marketing

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B2B sales and marketing in all its vagueness, long sales cycles, and shiny vanity matrics can be frustrating. It’s not unusual for B2B companies to get stuck between the old strategies and their need to modernize and, consequently, make an even bigger mess. 

Why can’t things be simple like in B2C marketing?

Or can they?

Gaetano DiNardi, currently a VP of Growth at Aura, a B2C digital security solution, thinks they can. As a pro who made a name for himself in B2B marketing before jumping ship and swimming towards the less frustrating horizons of B2C, he knows what he is talking about, too! 

In this week’s episode of Ungated Marketing, Fernando Amaral interviews Gaetano about his experiences in both B2B and B2C, the reasons behind the switch, and his beliefs that B2B needs to take a good hard look at itself if it wants to survive in the modern world and take an example from B2C.

Join us as we discuss: 

• Critical differences in B2B and B2C marketing and sales

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Building a personal brand has become common practice in the marketing world. You don’t have to look very far into LinkedIn to find marketers posting about industry topics, commenting on current affairs, or advertising their content platforms like blogs or podcasts.

Yet no matter how popular the practice, there’s still no one-size-fits-all strategy to follow in order to jump in on the trend and build a successful personal brand.

In this week’s episode, I interview Daniel Murray, Marketing Operations Leader and Solutions Consultant at Clearbit, and host of The Marketing Millennials podcast, about how he’s been building and growing both his personal and his podcast brands on LinkedIn.

Join us as we discuss:

• Growing audiences on different social channels

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Struggling to get across what your product or service is about? Nobody said it was easy… After all, getting your messaging right is as important as the product itself. The issue is, many people do think it is easy—a narrative that creates a false sense of security and, consequently, a lot of websites that leave visitors more confused than informed.

If you are stuck in a loop of feeling perpetually misunderstood by your customers and the market, tune in to this week's episode. Our host, Fernando Amaral, interviews Diane Wiredu, the founder, conversion copywriter, and brand message strategist at Lion Words, who shares her tactics for creating a fail-proof messaging playbook.

Join us as we discuss:

• What is messaging and why does clarity matter

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In recent years, nothing has sparked as much debate in the B2B marketing world as TikTok. The video-focused platform amounted to 1 billion users in 2021; however, B2B marketers are still wary of braving their way through this still unknown territory. 

Is it worth it? What does it bring to the table? Are B2B audiences even scrolling through TikTok?

Todd Clouser wants to set the record straight. TikTok is definitely worth investing in, and in a year, everyone — yes, even B2B marketers — will be on there. 

In this week’s episode, I interview Todd Clouser, Senior Brand Marketing Manager at Refine Labs, about how he got started on TikTok and how he’s been using it to leverage his presence on other platforms. 

Join us as we discuss:

• Tips to get started on TikTok

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Today, positioning is everything, whether you are starting a company, launching a new product, or trying to build your personal brand. The latter might be the most difficult as things can get, well, personal when it comes to personal brand.

April Dunford, a positioning consultant for growing tech companies, keynote speaker, and book author, knows all about it. She is legendary for her expertise in helping early-stage startups find their go-to-market strategy or large companies introduce new products. Yet, in this week's episode of Ungated Marketing in an interview with Fernando Amaral, she deep dives into her personal journey of positioning herself as the positioning expert.

Join us as we discuss:

• How to position your personal brand

Resources:

• Book: Obviously Awesome

Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.

Gone are the days when your website was just a simple web presence.

A website can be a powerful marketing and sales tool. It can help build trust with your customers, showcase your best assets and value, and generate sales opportunities. In fact, if you play your cards right, your website can be your best salesperson. Or the worst, depending on how you build and design it.

In this week’s episode, I interview Sam Dunning, the Sales Director and Co-Owner of Web Choice, a digital agency focusing on website development and SEO solutions. An expert in all things website build and design, he shares his knowledge, tips, and best practices to take your website to the next level.

Join us as we discuss:

• The most common website building mistakes

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Succeeding in making your brand not just appraised but unconditionally loved by your customers could be easily compared to conjuring up the Sorcerer's Stone. Sure, there are theories and speculations, but the crushing majority are nothing but charlatan whispers that are more likely to lead you astray.

If you want the real thing, the proper formula, you gotta go to the master who has the facts to back up the theory.

In this week's episode, I interview James Gregson, Creative Director at LEGO, the most beloved company in the world. As the person in charge of creating best-in-class product and brand advertising and content for the brand, James deconstructs Lego's journey to people's hearts, brick by brick.

Join us as we discuss:

• Can you build brand love on purpose?

Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.

Going about marketing strategies and expecting consumer behaviors to be the same as in the pre-pandemic world has become insufficient.

Adaptation is vital in an ever-changing world, and one of the ways to respond to consumers’ new needs is through conversational marketing.

In this episode, I interview Antony Chacko, the founder of Alpha Marketer, about WhatsApp marketing, the opportunities it brings to the table, and how to succeed at the conversational game.

Join us as we discuss:

• Live chat vs. messaging apps

Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.