The concept of community has seen a huge renaissance in the personal and business spheres. More and more companies are turning their attention towards this strategy to engage with potential or existing customers and drive growth. Yet, getting it right is no easy feat as the world of communities is riddled with endless options as well as false paths that lead to networking or one-sided fandom instead.

How do you choose the community approach that’s right for your company?

In this week’s episode, I interview Michelle Goodall, Chief Marketing Officer at Guild, a platform for professional communities and networking. With her 20+ years of online community building experience, we delve into the intricacies and challenges of community creation and management across channels.

Join us as we discuss:

• The role of communities in marketing

Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get our daily shot of podcast knowledge.

Some businesses rely on product-led growth alone to reach millions in annual sales. But just because letting your product lead the way is a successful strategy, it doesn’t mean all customers are happy to go down a self-service path to acquire a product.

In this episode, I interview Edward Ford, Director of Demand Generation at Supermetrics, about his role in helping the company transition from a product-led growth motion to a sales-assisted funnel.

Join us as we discuss:

• When and why to hire a sales team

Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.

Conquering social media is an inexact science many marketers, especially in B2B, struggle to master. However, there are brands that seem to engage users and amplify their presence almost effortlessly.

In this episode, I interview Olga Andrienko, VP of Brand Marketing at Semrush, a B2B brand known for its playful and very effective approach to social engagement with hundreds of thousands of followers and an active community across all major channels.

Join us as we discuss:

• The importance of localization

Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get our daily shot of podcast knowledge.

Over the last ten years, the number of SaaS players in the market has increased exponentially. However, if you look at any business category, you’ll see that the top tools offer the same services with exactly the same features.

More than ever, messaging and positioning have become key elements in marketing to make businesses stand out from the competition and acquire more customers.

In this episode, I interview Peep Laja, the fou nder of CXL, Speero, and Wynter, about why he shifted his attention to messaging and everything that goes with it.

Join us as we discuss:

• Differentiation in SaaS

Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.

Struggling to stand out among the crowd? Then take the word of advice from The Word Man!

In this episode, I interview Dave Harland, a freelance copywriter legendary for his no-bullshit approach and unique brand of humor that attracted clients the likes of Emirates, Jaguar, Nespresso, Red Bull, and the BBC and many others.

Join us as we discuss:

• The role of humor in advertising

Never miss an episode of Ungated Marketing by subscribing with Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get our daily shot of podcast knowledge.

Events have changed a lot since the pandemic, with many businesses shifting to putting on virtual events instead of in-person ones.

But even the virtual alternatives don’t come without their own sets of challenges such as attendee engagement and proving their business value.

In this episode, I interview Mark Huber, Head of Brand & Product Marketing at Metadata.io, about DEMAND — the company’s first big (virtual) event — the planning and strategy behind it, and the lessons they learned along the way.

Join us as we discuss:

• When and why to put on a virtual event

Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.

Sending the right message to the right person at the right time is a top priority in the marketing world. But knowing what will resonate better with customers isn’t always a clear or easy task. That’s why running experiments is essential for marketers.

In this episode, I interview Phil Gamache, Director of Growth Marketing at WordPress.com/Auttomatic, Podcast Co-host for Humans of Martech, about why experimentation is critical to marketing success, especially when it comes to targeting customers with the right messaging throughout their lifecycle.

Join us as we discuss:

• Growth marketing vs. simply marketing

Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.

The way people research, find and purchase products and solutions is changing. Traditional sales funnels are failing, often capturing leads who are not ready to buy.

Alice de Courcy, CMO at Cognism leads the way out of the tangled maze of misalignment and wasted resources between marketing and sales.

In this episode, I interview Alice about how she successfully transformed her B2B marketing playbook by focusing on content-fueled demand generation instead of collecting MQLs.

Join us as we discuss:

• Why Alice stopped delivering MQLs to the sales team

Check out these resources we mentioned during the podcast:

• Episode 1 with Rand Fishkin

Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.

Despite claims that its golden age is over, SEO still has an unparalleled power of driving tremendous amounts of traffic. The problem with it is that people have been framing and using it wrong.

It’s the same with conversational marketing — implementing a chatbot on a website isn’t going to cut it if it ends up being underutilized.

In this episode, I interview Brendan Hufford, Founder at Growth Sprints and SEO for the Rest of Us, about his experience with and thoughts on pairing SEO and conversational marketing.

Join us as we discuss:

• SEO then vs. now

Check out these resources we mentioned during the podcast:

• The Growth Decoded podcast

Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.

In theory, everyone knows a great customer experience is beyond important. Yet, in practice, most brands come out lacking. What is fueling this massive disparity between this widely-accepted marketing philosophy and the everyday reality of salesy or misleading content?

In this episode, I interview content expert Yaag Ganesh, Director of Marketing at Avoma — host of the ABM Conversations Podcast, author of eight books, and TEDx speaker. We dive deep into the power of a positive content experience and the crucial role of understanding your customers in creating it.

Listen to us discuss:

• The role of customers in keeping blogging relevant

Check out these resources we mentioned:

• Watch Yaag’s TEDx talk

Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website , or anywhere else you like to get your daily shot of podcast knowledge.