Some businesses rely on product-led growth alone to reach millions in annual sales. But just because letting your product lead the way is a successful strategy, it doesn’t mean all customers are happy to go down a self-service path to acquire a product.

In this episode, I interview Edward Ford, Director of Demand Generation at Supermetrics, about his role in helping the company transition from a product-led growth motion to a sales-assisted funnel.

Join us as we discuss:

• When and why to hire a sales team

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