Positioning and messaging are everything when it comes to marketing.

And yet, so many companies still struggle to make their value clear — or simply explain what they do — to their customers.

In this episode, I interview Emma Stratton, Founder & Chief Strategist at Punchy.co and host of Adventures in Messaging, about why positioning and messaging are the linchpins of marketing, sales, and, dare we say, business.

Join us as we discuss:

• Recognizing positioning as the core of marketing

Check out these resources we mentioned:

• Obviously Awesome by April Dunford

Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.

The amount of resources is no longer a straightforward indicator of success. Small companies and startups rise to the top through "back-alley" organic strategies, such as community involvement and nurture, the giants tend to overlook.

So, how can you drive traffic and revenue without paid ads and a robust marketing team?

In this episode, I interview Kalo Yankulov, Growth Marketer and Co-founder at Encharge.io, about the ins and outs of community marketing and other growth hacks that led his two SaaS startups to success.

Join us as we discuss:

• Generating word-of-mouth & finding shortcuts to visibility

Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.

The way that companies measure marketing is still incredibly flawed, mostly because they don't measure what's important — customer feedback.

But where are B2B customers really hanging out? You won’t find out by sticking to the old playbook.

In this episode, I interview Chris Walker, CEO at Refine Labs, about why businesses need to change their mindset so that marketing can upgrade from outdated tactics and find customers where they really are.

Join us as we discuss:

• Why gated content, MQLs, and other marketing tactics are outdated

Check out these resources we mentioned during the podcast:

• Refine Labs’ State of Demand Gen podcast

Never miss an episode of Ungated Marketing by subscribing with Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get our daily shot of podcast knowledge.

Still slamming your head against the content and SEO wall while all you get in return is a headache?

Then you might like to know there’s another, more “influential” way.

In this episode, I interview Rand Fishkin, Co-founder & CEO at SparkToro, about the extraordinary inbound marketing strategy that involves “virtually no SEO whatsoever.”

Join us as we discuss:

• The end of the Golden Age of SEO

Check out these resources we mentioned during the podcast:

• Lost & Founder by Rand Fishkin         

Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.

We love marketing, and we love building stuff.

That’s why we’ve created a place for you to gain inspiration and knowledge from conversations with people who share what’s working and not working in the marketing world. 

In this trailer episode of Ungated Marketing, producer Rita Richa interviews host Fernando Amaral, VP of Marketing at Landbot, about what listeners should expect from the podcast.

Join Fernando and Rita to learn about:

• Our guests: marketers with successes and failures to learn from

Keep connected with us by subscribing on Apple Podcasts, Spotify, or our website, or search for Ungated Marketing in your favorite podcast player.

Feedback or ideas for the show? Email us at [email protected].