“We generated 450 AI initiatives — and killed them all.”

That’s how Szymon Myslinski, VP of Enterprise Architecture & Technology Transformation at Philip Morris International (PMI), describes the company’s journey out of “pilot purgatory” and toward scaling AI for real impact.

Historically rooted in the tobacco industry, PMI is now evolving its strategy toward wellness, pharma, and consumer goods — with AI playing a central role. Szymon explains how the company moved from scattered experiments to a set of 8–10 scalable AI capabilities, and now into enterprise-wide process reimagination delivering measurable value.

Highlights include how PMI:

• Cut product rollout cycles from months to days with AI-enabled compliance.
• Embedded AI as standard infrastructure across the workforce.
• Shifted the focus from technology to people, process, and measurable outcomes.
• Learned to pivot fast, scaling only when value is clear.

Tune in to hear how PMI is breaking the habit of endless pilots and building an AI-powered future with global impact.

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