Still think success is all about the grind? Time to shatter that illusion. In this episode, Barnaby Lashbrooke, founder of Time Etc and author of The Hard Work Myth, reveals how working less—not more—transformed his business and life. This conversation isn’t just about productivity—it’s about identity.

Barnaby went from pulling 100-hour weeks to cutting down to just 35 hours—and guess what? His business exploded. His wake-up call wasn’t a strategic business decision, but a moment of deep reflection: Was the constant grind really worth missing out on life? This episode dives into the pain we avoid, the guilt we live with, and the transformation that happens when we let go of the hustle mentality.

We break down how most of us aren’t just working ourselves into the ground—we’re tying our worth to our work. The grind has become part of our identity, and that's where the real damage begins.

Quote of the episode:

"You don’t need more hours to grow; you need to stop tying your identity to the grind."

In this episode, we explore:

• Why hustle culture is the ultimate trap.
• How guilt and shame fuel the workaholic mindset.
• The powerful shift from seeing work as a measure of worth to realizing your true potential.
• How facing your pain can set you free, instead of running from it.
• Why letting go of 'busy' doesn't just reclaim your time—it reclaims your life.

This is an episode for those ready to ask: What if the grind is what’s keeping you small?

Barnaby’s transformation didn’t just unlock his business growth—it unlocked his life. Ready to stop working harder and start living into your brilliance? Let’s dive in.

Time Etc.

The Hard Work Myth

produced in partnership with www.podlad.com