In this episode of Lending Forward, Jeff Verry interviews special guest Barry Jenkins, a seasoned real estate professional who started in the industry at 18 and has made a significant impact over the last 26 years.

Known for his approach that prioritizes authenticity and service over traditional sales tactics, Barry shares his journey in the industry all the way to becoming the bestselling author of 'Too Nice for Sales.'

The conversation dives deep into the importance of meeting clients where they are, the value of educating and empowering customers, and how being genuinely kind can lead to success in sales.

This episode is a must-listen for those in real estate and mortgage who aspire to lead with integrity and compassion.

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?