For some people, it’s very hard to hold on to sentimental jewelry from former relationships. In some cases, it’s even harder to let those pieces go if they finally decide to sell them. On this episode, Chris is joined by Brittany Lacey and Stephanie Burset, the founders of For Richer Jewelry. The pair takes a unique approach to reselling jewelry, marketing the value of 'pre-loved' engagement rings. Their business is helping to revolutionize the industry by empowering consumers to buy and sell jewelry on their own terms. Throughout the interview, you’ll hear about their triumphs of starting a business without a traditional storefront, the importance of consumer research, and their vision for the future of For Richer Jewelry. Not only was this a gem of a discussion, but it also provides some valuable lessons for anyone interested in sustainable business practices.

Show Highlights

• (0:00) Intro
• (2:12)The origins of For Richer Jewelry 
• (5:39) Breaking down the idea behind For Richer Jewelry
• (8:16) Growing For Richer from scratch as an online-only storefront
• (10:57) The idea behind "pre-loved rings"
• (13:10) How the buying process works with For Richer
• (15:09) Chris's experience buying his wife's engagement ring
• (18:33) Has For Richer ever had to take back any jewelry that they've listed for sale
• (19:48) Launch your podcast with HumblePod!
• (20:28) What does the future of For Richer look like?
• (23:17) What's top of mind for Brittany and Stephanie in the jewelry industry
• (26:13) How For Richer works with their photographers
• (32:06) What brands do Brittany and Stephanie admire the most right now?
• (35:36) Where you can find more from For Richer Jewelry

About For Richer Jewelry

Stephanie Burset and Brittany Lacey met in 2019 working on the brand management team at a direct-to-consumer start-up in Nashville, TN. They each have more than a decade of consumer goods and brand management experience. Their strong brand backgrounds have led them to consider consumer pain points in everything they experience. When faced with the challenge of how to re-sell wedding jewelry, they used their GM-mindset backgrounds to found For Richer, an online jewelry resale platform which strives to take the stigma out of reselling wedding and engagement rings.

Links

• For Richer’s website: www.forricherjewelry.com.

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• (00:00) - Intro